Column: Local Search

  • Local SEO: Driving customer actions for enterprise-level brands

    …Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Please visit Marketing Land for the full article. …

    Marketing Land- 8 readers -
  • Google is making strides with Google My Business

    …Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners. Please visit Marketing Land for the full article. …

    Marketing Landin Google- 13 readers -
  • Developing YOUR audience targeting strategy

    …Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Please visit Marketing Land for the full article…

    Marketing Land- 13 readers -
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