Columns

  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • My Latest Columns

    … In meetings with several colleagues over the past few days, many did not know about the column I write each week – I’ve been remiss and not cross posting my writings from NewCo Shift here. It’s been interesting to move my main focus of writing from a personal blog to a publication in-the-making. I’ll have more thoughts about that this weekend…

    John Battelle's Search Blog- 7 readers -