Columns

  • Why every digital advertiser should demand transparency

    … is not a great deal of transparency for such data. For example, you may see a targeting segment labeled “New Parents.” But where was the data collected? How accurate is the label (i.e., was it declared or inferred)? When was it collected (i.e., how fresh is the data)? How much does it cost? And so on. (For deeper insights on this, see my column on how…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • My Latest Columns

    … In meetings with several colleagues over the past few days, many did not know about the column I write each week – I’ve been remiss and not cross posting my writings from NewCo Shift here. It’s been interesting to move my main focus of writing from a personal blog to a publication in-the-making. I’ll have more thoughts about that this weekend…

    John Battelle's Search Blog- 6 readers -