Columns

  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
  • My Latest Columns

    … In meetings with several colleagues over the past few days, many did not know about the column I write each week – I’ve been remiss and not cross posting my writings from NewCo Shift here. It’s been interesting to move my main focus of writing from a personal blog to a publication in-the-making. I’ll have more thoughts about that this weekend…

    John Battelle's Search Blog- 7 readers -