Columns

  • Why every digital advertiser should demand transparency

    … The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” as they wished. This resulted in extremely high margins (50 percent to 60 percent or higher…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • My Latest Columns

    … In meetings with several colleagues over the past few days, many did not know about the column I write each week – I’ve been remiss and not cross posting my writings from NewCo Shift here. It’s been interesting to move my main focus of writing from a personal blog to a publication in-the-making. I’ll have more thoughts about that this weekend…

    John Battelle's Search Blog- 7 readers -