Columns

  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 13 readers -
  • My Latest Columns

    … In meetings with several colleagues over the past few days, many did not know about the column I write each week – I’ve been remiss and not cross posting my writings from NewCo Shift here. It’s been interesting to move my main focus of writing from a personal blog to a publication in-the-making. I’ll have more thoughts about that this weekend…

    John Battelle's Search Blog- 6 readers -
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