Comedies

  • How Does Nielsen Accurately Provide Social TV Measurement?

    … with how it goes beyond the hashtag: Developing a comprehensive classifier set of keywords, phrases, names, hashtags and accounts that people could mention while posting about a particular program is one of the keys to capturing total social TV activity. Audience members will sometimes use “official hashtags” or mention a show’s verified program handle…

    David Cohen/ AllFacebookin Twitter How To's- 19 readers -
  • Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

    … campaigns are supported by Twitter ads, movie studios can experience up to a 16 percent increase in return on investment. For comedies specifically, adding Twitter to the movie marketing mix resulted in up to a 24 percent increase in ROI and an 11 percent increase in ROI for action movies, according to the Neustar data. When compared with other…

    AllFacebookin Twitter- 16 readers -