• Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

    … campaigns are supported by Twitter ads, movie studios can experience up to a 16 percent increase in return on investment. For comedies specifically, adding Twitter to the movie marketing mix resulted in up to a 24 percent increase in ROI and an 11 percent increase in ROI for action movies, according to the Neustar data. When compared with other…

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