Comedies

  • How Does Nielsen Accurately Provide Social TV Measurement?

    … Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies…

    David Cohen/ AllFacebookin Twitter How To's- 13 readers -
  • Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

    … campaigns are supported by Twitter ads, movie studios can experience up to a 16 percent increase in return on investment. For comedies specifically, adding Twitter to the movie marketing mix resulted in up to a 24 percent increase in ROI and an 11 percent increase in ROI for action movies, according to the Neustar data. When compared with other…

    AllFacebookin Twitter- 11 readers -