• How Does Nielsen Accurately Provide Social TV Measurement?

    … to primetime reality series, just 34 percent included an official program hashtag. For comedies and dramas, the share of activity was slightly higher, at 44 percent and 57 percent, respectively. And when programs aren’t airing, official hashtags play an even smaller role. Notably, only a mere 26 percent of non-live activity mentions program hashtags…

    David Cohen/ AllFacebookin Twitter How To's- 20 readers -
  • Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

    … campaigns are supported by Twitter ads, movie studios can experience up to a 16 percent increase in return on investment. For comedies specifically, adding Twitter to the movie marketing mix resulted in up to a 24 percent increase in ROI and an 11 percent increase in ROI for action movies, according to the Neustar data. When compared with other…

    AllFacebookin Twitter- 17 readers -
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