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Facebook announced in a post on its developer blog that the migration to the new format for mobile application ads is underway, and the social network offered some best practices and unveiled a new tool, the app ads helper. As we previously announced, we've made the mobile app ad unit look consistent with Facebook's other ad offerings by adding social context and like, comment ...
… by friends), and include Facebook's like, comment, and share buttons. Facebook added that it will stop accepting mobile app ads in the "old" format July 2, when advertisers will no longer be able to create or edit apps in that format, or edit ad images for ads in that format. On Aug. 6, all app ads, mobile and desktop, will be converted to the new…