Commentary

    • Why 2017 Will Be the Year of the ‘Micro Moment’

      Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me” and similar searches like never before.

      Street Fight- 22 readers -
    • Mobile Marketing and the YouTube Cookie Shift

      Google announced recently that YouTube, its video-sharing platform, will leave cookies behind and turn to logged-in user data to verify views and ensure that relevant advertising reaches the right consumers, especially in the mobile space. The January 20 announcement carries major implications for mobile marketing and advertisers.

      Street Fightin Social Mobile Google YouTube- 17 readers -
  • Why Back-end Tech Is Key for Food Delivery Startups

    … It’s surprising to see how few local delivery startups stand out with their marketing messaging. For the uninitiated customer, what’s the difference between Postmates and Delivery.com, or DoorDash, Caviar, and Grubhub? Their websites have similar closeups of delicious dinners and offer some version of “we deliver food to your house” as copy…

    Street Fight- 18 readers -
  • The AI Wars in Local Have Already Begun

    … an end. For Google, it’s about driving search queries and keeping its place at the front door. For Apple it’s about creating attractive features to sell more iThings. For Amazon, it’s about getting you to buy stuff. Regardless of these intentions, local search will come along for the ride as voice interfaces represent an increasingly popular front…

    Michael Boland/ Street Fightin Google- 10 readers -
  • Small and Large Local Marketers Have Remarkably Similar Spending Focus

    … Small and Large Local Marketers Have Remarkably Similar Spending Focus February 1, 2017 by David Card Leave a Comment Filed Under: Commentary We’re getting ready to launch our big Street Fight Local Merchant survey and analysis, and in preparation for that, I came across an enlightening recent small business digital marketing survey. One…

    Street Fightin Mobile EMail- 22 readers -
  • Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers

    … If marketers have anything to learn from 2016, it’s this: Mobile is no longer just an important or necessary element of a marketing strategy, it’s vital for the livelihood and existence of a brand. It has led to a critical shift in shopper behavior that brand marketers are rushing to understand and adapt their digital marketing strategies…

    Street Fightin Mobile- 27 readers -
  • Is It Time to Redefine ‘Local’ Marketing?

    … this past year, I took the opportunity to dig back into my study of brands, locality, mobile and consumers. Local marketing communication has always fascinated me. The fact that consumers of discrete geographies use differing approaches based on locality, media dynamics and linguistics when shopping for products and services. For example, if you…

    Street Fight- 22 readers -
  • Why Mobile Payments Will Heat Up in 2017

    Why Mobile Payments Will Heat Up in 2017 January 17, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s 2017 Predictions round-up was heavy on voice search and AI, and pretty light on mobile technologies. I expect the former two to be critical hyperlocal technologies, but their payoff might take some time.

    Street Fight- 15 readers -
  • Why Location-Based Machine Learning Is the Smart Path to Personalization

    … People are good at forgiving the capriciousness of other people. When our normally gregarious barista has a morning when he forgets to smile, he is easily forgiven — chalk it up to “one of those days,” we all have them. However, our tolerance and patience with quirky, unpredictable technology is non-existent. Which begs the question: with so many…

    Street Fightin Mobile- 15 readers -
  • Local’s Next Battleground: In-Car Media

    … I’ve always considered Uber to be a wild card in local advertising. It knows where you’re going and where you’ve been, which has bred speculation about delivering local ads. And your buying intent is arguably heightened when Ubering about town. But I’ve been skeptical about Uber actually delivering ads. Just like Apple, the company is careful…

    Michael Boland/ Street Fight- 12 readers -
  • 3 Mobile Changes That Will Affect Marketers in 2017

    … data. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in 2017? Here are three mobile data predictions for the coming year. Mobile programmatic will drive programmatic spend. The programmatic landscape has seen a lot of change over the last year. The shift towards mobile…

    Street Fightin Mobile- 21 readers -
  • Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

    … of the links necessary to reach them across channels—perhaps even before they’ve anticipated their next purchase. Through complete customer identity management, true 1-to-moment marketing will also emerge in 2017. *** AI Will Become the Next Local Commerce Battleground Michael Boland, Chief analyst and VP content, BIA/Kelsey AI will become the next…

    Street Fight- 23 readers -
  • Under Pressure, Local TV Advertising Still Shows Lots of Opportunity

    … about a $20 billion business overall. And for all the talk of cord-cutting, over-the-top streaming, and mobile or social media video, TV is still king of all media. Consider these statistics from a recent Nielsen study: Monthly reach: 93% of U.S. adults watched TV. Meanwhile 45% watched video on a PC and 64% watched video on a smartphone…

    Street Fightin Social Mobile EMail- 16 readers -
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