Commercial Messaging

  • What is the CAN-SPAM Act?

    … of up to a $16,000 fine per violation. Interestingly, the CAN-SPAM Act doesn’t require permission to send an email as other country’s commercial messaging laws have established. What it does require is that the recipient has the right to have you stop emailing them. This is known as an opt-out method, typically provided through an unsubscribe link…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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