Communications

  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    … Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR firm, an advertising company, a content marketing agency or any other communications supplier, what questions should you ask before you sign on the bottom line? Here are some key take…

    Lush Digitalin Content- 17 readers -
  • Pick Up the Phone and Call.

    … (cross posted from NewCo Shift) People in business who like to Get Shit Done fall in love with each version of The New. When I was a kid, new was the the Apple II. Then the IBM PC, digital phones and voice mail, the Mac — oh God, the Mac! — word processing, email, the cell phone, the Internet — mmmmm, the Internet! — and then the iPhone — oh…

    John Battelle's Search Blog- 20 readers -
  • Brand Newsroom 130: How to communicate bad news well

    … What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out…

    Lush Digitalin How To's- 18 readers -
  • Executive Presence & Why It’s Important for Marketers

    … the other talented marketers in this space? In this week’s Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what…

    Jenn Lisak/ Marketing Technology Blog- 37 readers -
  • 3.5 hours that could change your life forever

    … Worried, nervous and tense, Sally* arrived at Lush recently for what she thought was a “media training session” with me. The session had been organised by her media and communications department because they felt she needed help to communicate more effectively both in live presentations and in the media. In the end, it was much more complex…

    Lush Digital- 23 readers -
  • How to avoid brand damage on social media

    … disappointed or offended. Relinquish the campaign mentality. Consider what messages will resonate with the right audience in the right way to get the result you want. Stay focused on your business goals and what your audience finds important. The most disturbing thing about all of this is the frequency of it happening. As communication…

    Sarah Mitchell/ Lush Digitalin Social Facebook Twitter How To's- 18 readers -