Communications

  • Brand Newsroom 147: How to assemble the best possible communications team

    … Today, the BNR team is talking about team building. How do you pull together the right communications team for your business? What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team? Here are some key take-outs: The media and PR landscape has changed…

    Lush Digitalin How To's- 21 readers -
  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    … Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR firm, an advertising company, a content marketing agency or any other communications supplier, what questions should you ask before you sign on the bottom line? Here are some key take…

    Lush Digitalin Content- 17 readers -
  • Pick Up the Phone and Call.

    … (cross posted from NewCo Shift) People in business who like to Get Shit Done fall in love with each version of The New. When I was a kid, new was the the Apple II. Then the IBM PC, digital phones and voice mail, the Mac — oh God, the Mac! — word processing, email, the cell phone, the Internet — mmmmm, the Internet! — and then the iPhone — oh…

    John Battelle's Search Blog- 20 readers -
  • Brand Newsroom 130: How to communicate bad news well

    … What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out…

    Lush Digitalin How To's- 18 readers -
  • Executive Presence & Why It’s Important for Marketers

    … The marketing tech space is full of great talent: strategists, content writers, omni-channel experts, designers, developers and more. However, with over 4,000 different marketing technology tools, that also means the market is highly saturated. How can you—as a qualified and knowledgeable marketer—stand out in your organization or among the other…

    Jenn Lisak/ Marketing Technology Blog- 37 readers -
  • 3.5 hours that could change your life forever

    … are aware of what is expected of them and are able to communicate so much more effectively. Smart communication skills are vital Sadly, many people seem to be missing some really basic communication skills; namely, how to make great presentations and how to communicate with the media. Given that the majority of people I work with are in senior positions…

    Lush Digital- 23 readers -
  • How to avoid brand damage on social media

    … disappointed or offended. Relinquish the campaign mentality. Consider what messages will resonate with the right audience in the right way to get the result you want. Stay focused on your business goals and what your audience finds important. The most disturbing thing about all of this is the frequency of it happening. As communication…

    Sarah Mitchell/ Lush Digitalin Social Facebook Twitter How To's- 18 readers -
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