Community Management

  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … want to waste your efforts by channeling your energy in the wrong direction. That’s why having a plan is a crucial first step. You need to focus your efforts where they count, rather than spreading them throughout the internet without a clear target. For example, choose just a few social media platforms to engage on rather than trying to post…

    Growmap- 10 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • 10 Tools to Make Community Management Easier

    … Online community management is not easy. With a laundry list of client feeds to monitor on a daily basis, having the right tools for the job is essential to prevent what we like to call, "social media meltdowns." social media meltdown Pronounced: /kayy-(oss)/ noun/verb 1. a state of being in whence any marketing official can find…

    Pamela Nichols/ ROI Factor Blogin Social- 25 readers -
  • Why Slack is Exploding (as a Community-Building Platform)

    … a community, users are more likely to bring Slack back to the companies they represent or recommend the tool to their circles. It’s a community-driven rocketship, and a fun one to watch fly. The post Why Slack is Exploding (as a Community-Building Platform) appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 16 readers -
  • 7 Tips to Get Started with Customer Journey Mapping

    … Customer journey mapping is the act of graphically portraying your customer’s experiences with your organization across major and minor touch points (times when your customer interacts with your organization or product). Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight…

    Convince and Convert- 13 readers -
  • Lessons on responding to negative online comments

    … how it can support and help his business flourish. Negative online comments are tough to take. But if you’re in business, sooner or later it’s going to happen. Every business, no matter how hard it tries, will make mistakes or displease customers sometimes. As a community manager myself, I get asked all the time about dealing with this type…

    Amber Osborne/ {grow}- 11 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 17 readers -
  • How to Build Stronger Bonds With Your Community

    …) Nicknames Who are you more likely to approach: Dr. Michael Brown, Ph.D. or Mike Brown? Shortening names is part of our nature. Nicknames are associated with intimacy, trust, and friendship. The last thing you want to come off as in your online community is intimidating. In a 2009 study, researchers examined the intimate language made up…

    Convince and Convertin How To's- 6 readers -
  • How to Build a Social Community: 4 Tips

    … your brand represents; for example, a product category (like smartphones), services (social media consulting) or type of business (a store, restaurant, etc.). Set additional alerts for secondary categories. If you set your first alert for “community management” for example, then set others for related topics, such as social media, marketing…

    Yoav Vilner/ Social Media Examinerin How To's- 19 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … photo credit: matt.hintsa via cc According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer, that often applies improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Improvising requires preparation…

    Convince and Convertin Social- 5 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
  • Why Good Community Management Equals Great Business Development

    …, I’m referring to a role that focuses on strategic partnerships with external organizations. Community Managers Communicate with Brevity and Clarity When you only have 140 characters to work with on Twitter, Community Managers need to be able to effectively connect with customers in a very small window. Throw in the fact that other brands…

    Convince and Convertin Content- 9 readers -
Get the top posts daily into your mailbox!