Community Management

  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … As a business owner, can you think of anything more wonderful than a thriving online community of fans who love your business and can’t wait to make purchases? Apple, Nike, and Volkswagen are all examples of companies that have built enthusiastic communities. The Internet is now the main thoroughfare through which like-minded people connect…

    Growmap- 10 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 14 readers -
  • 10 Tools to Make Community Management Easier

    … Online community management is not easy. With a laundry list of client feeds to monitor on a daily basis, having the right tools for the job is essential to prevent what we like to call, "social media meltdowns." social media meltdown Pronounced: /kayy-(oss)/ noun/verb 1. a state of being in whence any marketing official can find…

    Pamela Nichols/ ROI Factor Blogin Social- 26 readers -
  • Why Slack is Exploding (as a Community-Building Platform)

    … a community, users are more likely to bring Slack back to the companies they represent or recommend the tool to their circles. It’s a community-driven rocketship, and a fun one to watch fly. The post Why Slack is Exploding (as a Community-Building Platform) appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 16 readers -
  • 7 Tips to Get Started with Customer Journey Mapping

    … Customer journey mapping is the act of graphically portraying your customer’s experiences with your organization across major and minor touch points (times when your customer interacts with your organization or product). Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight…

    Convince and Convert- 13 readers -
  • Lessons on responding to negative online comments

    … how it can support and help his business flourish. Negative online comments are tough to take. But if you’re in business, sooner or later it’s going to happen. Every business, no matter how hard it tries, will make mistakes or displease customers sometimes. As a community manager myself, I get asked all the time about dealing with this type…

    Amber Osborne/ {grow}- 11 readers -
  • How to Survey Your Audience

    Image via BigStockPhoto.com Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing. To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post.

    Convince and Convert- 12 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 19 readers -
  • How to Build Stronger Bonds With Your Community

    …) Nicknames Who are you more likely to approach: Dr. Michael Brown, Ph.D. or Mike Brown? Shortening names is part of our nature. Nicknames are associated with intimacy, trust, and friendship. The last thing you want to come off as in your online community is intimidating. In a 2009 study, researchers examined the intimate language made up…

    Convince and Convertin How To's- 6 readers -
  • How to Build a Social Community: 4 Tips

    … your brand represents; for example, a product category (like smartphones), services (social media consulting) or type of business (a store, restaurant, etc.). Set additional alerts for secondary categories. If you set your first alert for “community management” for example, then set others for related topics, such as social media, marketing…

    Yoav Vilner/ Social Media Examinerin How To's- 20 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … analytics. From prospective students to alumni, technology creates tracking and evaluation. 2. Total Brand Consistency One of the top roles of a CMO is ownership of the institutional brand. CMOs can enforce consistent brand guidelines and improve brand recognition. Currently, 45% of percent of higher ed professionals think their marketing department…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … and stories, and start-up companies. In the day to day, real-time trenches, the unforeseen – both good and bad – happens. When stuff stops working, great marketers improvise and change course. Failure is part of the improviser’s motto; it’s a chance to learn and grow. Yet, continuing to fail because of inflexibility is just poor management. Products…

    Convince and Convertin Social- 5 readers -
  • What Makes a Great Brand Ambassador?

    … ambassador would write about. For example, when I am looking for bloggers for GroupHigh to serve as brand ambassadors, my genre is PR or marketing. From there, I look within that very large vertical for bloggers who have written specifically about blogger outreach AND influencer marketing not “or.” Equip the People Who “Fit” With the Right Assets…

    Kristen Matthews/ Convince and Convert- 8 readers -
  • Why Good Community Management Equals Great Business Development

    …. These parallels prove that success in today’s business world is dependent on effective communication and understanding, no matter the role or platform. As I mentioned, community managers have a skill set that can be transitioned to a variety of other roles. Have you made a transition from community management? If so, what’s your new role and what have you brought over from your days as a CM? Related…

    Convince and Convertin Content- 9 readers -
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