Community Management

  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … want to waste your efforts by channeling your energy in the wrong direction. That’s why having a plan is a crucial first step. You need to focus your efforts where they count, rather than spreading them throughout the internet without a clear target. For example, choose just a few social media platforms to engage on rather than trying to post…

    Growmap- 10 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • 10 Tools to Make Community Management Easier

    … Online community management is not easy. With a laundry list of client feeds to monitor on a daily basis, having the right tools for the job is essential to prevent what we like to call, "social media meltdowns." social media meltdown Pronounced: /kayy-(oss)/ noun/verb 1. a state of being in whence any marketing official can find…

    Pamela Nichols/ ROI Factor Blogin Social- 24 readers -
  • Why Slack is Exploding (as a Community-Building Platform)

    … a community, users are more likely to bring Slack back to the companies they represent or recommend the tool to their circles. It’s a community-driven rocketship, and a fun one to watch fly. The post Why Slack is Exploding (as a Community-Building Platform) appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 16 readers -
  • 7 Tips to Get Started with Customer Journey Mapping

    … Customer journey mapping is the act of graphically portraying your customer’s experiences with your organization across major and minor touch points (times when your customer interacts with your organization or product). Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight…

    Convince and Convert- 12 readers -
  • Lessons on responding to negative online comments

    … how it can support and help his business flourish. Negative online comments are tough to take. But if you’re in business, sooner or later it’s going to happen. Every business, no matter how hard it tries, will make mistakes or displease customers sometimes. As a community manager myself, I get asked all the time about dealing with this type…

    Amber Osborne/ {grow}- 10 readers -
  • Why Twitter is Not Your Bae

    …: Twitter is such an incredibly blunt object. On Facebook now, with interest targeting, you could say something using the word “bae” in it and target it as an interest to “whatever them kids like these days” or some other type of interest targeting, and that would automatically send that message only to people who might actually know what “bae…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 16 readers -
  • How to Build Stronger Bonds With Your Community

    …) Nicknames Who are you more likely to approach: Dr. Michael Brown, Ph.D. or Mike Brown? Shortening names is part of our nature. Nicknames are associated with intimacy, trust, and friendship. The last thing you want to come off as in your online community is intimidating. In a 2009 study, researchers examined the intimate language made up…

    Convince and Convertin How To's- 6 readers -
  • How to Build a Social Community: 4 Tips

    … things related to your business. Your audience has one thing in common: you. Unite them over their shared interest. It increases activity on your site and builds momentum for your business. Red Bull’s Spot.IM community gives members a forum to discuss extreme sports and their love of Red Bull. Red Bull and extreme sports lovers connect…

    Yoav Vilner/ Social Media Examinerin How To's- 18 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … choose the tools that help them maintain a consistent brand. 3. Customer Relationship Management Software (CRM) Customer Relationship Management software is quickly becoming a must in many higher ed marketing departments. With CRM tools, marketers can easily manage prospective and current students, parents, and alumni. CMOs clearly see a value in CRMs…

    Chris Lucas/ Convince and Convertin EMail Content- 5 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … and stories, and start-up companies. In the day to day, real-time trenches, the unforeseen – both good and bad – happens. When stuff stops working, great marketers improvise and change course. Failure is part of the improviser’s motto; it’s a chance to learn and grow. Yet, continuing to fail because of inflexibility is just poor management. Products…

    Convince and Convertin Social- 5 readers -
  • What Makes a Great Brand Ambassador?

    …. The secret to success is quite simple folks, it just takes a lot of work: Focus most of your effort on building a strong network around your brand. Engage with your community continually and make them feel part of your brand’s family. Time consuming? Yes. Rewarding? Absolutely. What makes a great ambassador for your brand? Share in the comments below! Related…

    Kristen Matthews/ Convince and Convert- 8 readers -
  • Why Good Community Management Equals Great Business Development

    … to my success in the world of biz dev. While there’s been no shortage of articles describing community managers as the future CEOs of the world or a number of other positions, I wanted to hone in on a more natural transition and look at why great community management equals great business development. Note: When I talk about business development…

    Convince and Convertin Content- 9 readers -
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