Community Management

    • How to Blow Up Your Blog Visits via Community Management

      Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. In fact, communities can drive serious traffic to your blog and web pages, if you have the right outreach tacti ...

      Basic Blog Tipsin Social How To's- 14 readers -
  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … As a business owner, can you think of anything more wonderful than a thriving online community of fans who love your business and can’t wait to make purchases? Apple, Nike, and Volkswagen are all examples of companies that have built enthusiastic communities. The Internet is now the main thoroughfare through which like-minded people connect…

    Growmap- 12 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 15 readers -
  • 10 Tools to Make Community Management Easier

    … Online community management is not easy. With a laundry list of client feeds to monitor on a daily basis, having the right tools for the job is essential to prevent what we like to call, "social media meltdowns." social media meltdown Pronounced: /kayy-(oss)/ noun/verb 1. a state of being in whence any marketing official can find…

    Pamela Nichols/ ROI Factor Blogin Social- 26 readers -
  • Why Slack is Exploding (as a Community-Building Platform)

    … a community, users are more likely to bring Slack back to the companies they represent or recommend the tool to their circles. It’s a community-driven rocketship, and a fun one to watch fly. The post Why Slack is Exploding (as a Community-Building Platform) appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 18 readers -
  • 7 Tips to Get Started with Customer Journey Mapping

    … Customer journey mapping is the act of graphically portraying your customer’s experiences with your organization across major and minor touch points (times when your customer interacts with your organization or product). Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight…

    Convince and Convert- 13 readers -
  • Lessons on responding to negative online comments

    … By Amber Osbourne, {grow} Contributing Columnist Recently, I saw the movie Chef. People had encouraged me to see it for months, because of its social media connection. I was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner…

    Amber Osborne/ {grow}- 11 readers -
  • Why Twitter is Not Your Bae

    … Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. There’s…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 19 readers -
  • How to Build Stronger Bonds With Your Community

    …) Nicknames Who are you more likely to approach: Dr. Michael Brown, Ph.D. or Mike Brown? Shortening names is part of our nature. Nicknames are associated with intimacy, trust, and friendship. The last thing you want to come off as in your online community is intimidating. In a 2009 study, researchers examined the intimate language made up…

    Convince and Convertin How To's- 6 readers -
  • How to Build a Social Community: 4 Tips

    … your brand represents; for example, a product category (like smartphones), services (social media consulting) or type of business (a store, restaurant, etc.). Set additional alerts for secondary categories. If you set your first alert for “community management” for example, then set others for related topics, such as social media, marketing…

    Yoav Vilner/ Social Media Examinerin How To's- 22 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … choose the tools that help them maintain a consistent brand. 3. Customer Relationship Management Software (CRM) Customer Relationship Management software is quickly becoming a must in many higher ed marketing departments. With CRM tools, marketers can easily manage prospective and current students, parents, and alumni. CMOs clearly see a value in CRMs…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer, that often applies improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Improvising requires preparation…

    Convince and Convertin Social- 5 readers -
  • What Makes a Great Brand Ambassador?

    …. The secret to success is quite simple folks, it just takes a lot of work: Focus most of your effort on building a strong network around your brand. Engage with your community continually and make them feel part of your brand’s family. Time consuming? Yes. Rewarding? Absolutely. What makes a great ambassador for your brand? Share in the comments below! Related…

    Kristen Matthews/ Convince and Convert- 9 readers -
  • Why Good Community Management Equals Great Business Development

    …. These parallels prove that success in today’s business world is dependent on effective communication and understanding, no matter the role or platform. As I mentioned, community managers have a skill set that can be transitioned to a variety of other roles. Have you made a transition from community management? If so, what’s your new role and what have you brought over from your days as a CM? Related…

    Convince and Convertin Content- 9 readers -
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