Communty-Building

    • Case Study: Using influencers to quickly build an audience for your content

      By Mark Schaefer Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. He had a stack of invoices he couldn’t pay. “I was frustrated,” he said.

      {grow}in Social Content- 5 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

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  • Strategies to deal with losing readers through the newsfeed evolution

    … marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Irina Slutsky Related Posts Tags: blogging best practices…

    {grow}in Facebook- 8 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

    {grow}in How To's- 8 readers -
  • Finally, the truth about social media and customer engagement

    … because it probably can’t last, and we’re already seeing proof of that. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Isn’t that where the customer engagement will be? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST…

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  • How to turn social media connections into an actionable audience

    … something from you. It simply means the door has been opened. So that’s why it is so ridiculous to equate something like Twitter followers with influence and power on the web. Don’t believe me? Let me prove it to you. The case of the missing book sales This is one of my favorite case studies about how difficult it is to get people to take action…

    {grow}in Social Content How To's- 14 readers -
  • Keeping your content promise, even when it hurts

    … I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and I thought it was a good one — original, timely, passionate. I encouraged her to give…

    {grow}in Content- 9 readers -
  • Are you ready for the mega-shift from social media to private media?

    …, instead of broadcasting. We don’t want personal and private lives merging any more and we want control over our different social circles within these messaging apps. Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. It seems like we’re going full…

    {grow}in Social- 19 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

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  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 12 readers -
  • On Twitter’s birthday: How Twitter changed my life

    …. It is no overstatement or social media hyperbole to say that Twitter has changed my life. Although I am known (somewhat?) for writing the best-selling book on Twitter, the platform has altered my path in profound ways. I could spend days recounting the real personal and business benefits of Twitter, but allow me today to tell you one story, one of my favorites…

    {grow}in Social Twitter How To's- 8 readers -
  • Lessons learned while deleting 274 blog posts

    … I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning…

    {grow}in SEO Content Blogging- 12 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 13 readers -
  • A Special Message for You: The Power of Personalized Marketing

    … automation, email providers offering segmentation and A/B testing, software for personalizing e-commerce and retail sites, and more. (Ian Cleary’s RazorSocial blog compares a wide variety of automation tools, if you want to start researching.) The possibilities truly are limitless, and predictive analytics could take this science even further…

    {grow}- 12 readers -
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