• Strategies to deal with losing readers through the newsfeed evolution

      By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

      {grow}in Facebook- 5 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable, worthwhile…

    {grow}in How To's- 7 readers -
  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 9 readers -
  • How to turn social media connections into an actionable audience

    … a “like” button, for example. But it takes more investment to actually act on a person’s influence and buy a book, show up at a rally, or contribute to a charity. And so we bust one of the Internet’s big myths. Audience size does not equal “activation.” Building social media connections that work SO how do we create action on the web? You would think…

    {grow}in Social Content How To's- 13 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 7 readers -
  • Are you ready for the mega-shift from social media to private media?

    … Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. Snapchat…

    {grow}in Social- 17 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation: The philosophy of giving everything away and the power of never holding back. “A hundred percent…

    {grow}- 5 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 11 readers -
  • On Twitter’s birthday: How Twitter changed my life

    … Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. Despite protests from investors, the company launched officially July 15, 2006. Still, I like to think of this day as the “real” birth of the service…

    {grow}in Social Twitter How To's- 7 readers -
  • Lessons learned while deleting 274 blog posts

    … I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning…

    {grow}in SEO Content Blogging- 10 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 12 readers -
  • A Special Message for You: The Power of Personalized Marketing

    … some ads strike us as annoying and disruptive, while others are so on-point that we’re a little creeped out? The answer: relevance and personalization. There’s Power in Getting Personal Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like…

    {grow}- 9 readers -
  • The business benefit of setting your knowledge free

    … By Mars Dorian, {grow} Contributing Columnist This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. When I was starting out as a digital illustrator padawan, I was desperate for online advice. As a German living in Berlin, I wanted to know how to snatch up…

    {grow}- 9 readers -
  • What is the future of blogging?

    It seems to be that time of year when the “is blogging dead” debate swirls around the social web. Of course it’s not dead, but it is changing … a lot! In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right ...

    {grow}- 16 readers -
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