Communty-Building

    • Stop creating Random Acts of Content

      By Mark Schaefer I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.

      {grow}in Content- 13 readers -
  • Three strategies to take the heat out of customer conflict

    … specifically? Why do you think I’m the best for the job? What do you think our collaboration can look like? The goal is to agree on a common guideline which is as clear as a glass crystal in the azure sky. So when disagreements happen, (hint: they will) you can always point to your initial agreement and refocus. A common guideline in my illustration work…

    {grow}- 19 readers -
  • The greatest content marketing case study in history

    … as tall as a building were their photos! The reaction was amazing. Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. They literally gasped with astonishment and delight. This was a lovely story of the common becoming uncommon, the trenches becoming the mountain, the mundane becoming…

    {grow}in Content- 18 readers -
  • How SMBs can get more leads through marketing automation

    … By Lilach Bullock, {grow} Community Member Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. In this post, I’ll be talking about…

    {grow}in Mobile EMail How To's- 19 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Case Study: Using influencers to quickly build an audience for your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 6 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 9 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 25 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

    {grow}in How To's- 12 readers -
  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 13 readers -
  • How to turn social media connections into an actionable audience

    … a “like” button, for example. But it takes more investment to actually act on a person’s influence and buy a book, show up at a rally, or contribute to a charity. And so we bust one of the Internet’s big myths. Audience size does not equal “activation.” Building social media connections that work SO how do we create action on the web? You would think…

    {grow}in Social Content How To's- 17 readers -
  • Keeping your content promise, even when it hurts

    … I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and I thought it was a good one — original, timely, passionate. I encouraged her to give…

    {grow}in Content- 12 readers -
  • Are you ready for the mega-shift from social media to private media?

    … Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. Snapchat…

    {grow}in Social- 26 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 12 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 19 readers -
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