Communty-Building

    • Snapchat needs to pay attention to the cool kids, and so do you

      By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall.

      {grow}- 9 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 17 readers -
  • Five stellar community engagement platforms that rock, and one to avoid!

    … By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record…

    {grow}- 16 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … By Anitha Aswath {grow} Community Member Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news…

    {grow}- 18 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … of the most influential and active baseball accounts on Instagram. Building the Right Audience By searching #baseball on Instagram, Josh started to find his alpha audience. He would then engage baseball fans who shared the love of the game by commenting on their posts and nurturing a relationship. Over time, Josh encouraged his followers to tag…

    {grow}- 19 readers -
  • Three proven tips on finding niche markets hungry for your work

    … By Mars Dorian, {grow} Contributing Columnist Bestselling author Larry Correia once gave advice on how to be a professional author who actually WRITES for a living. His two-point advice is deceptively simple: 1) “Get good enough at your writing that people give you money for your stuff.” 2) “Find the people who give you money for your stuff…

    {grow}- 13 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

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  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … called “nuance.” But if an organization wants to capitalize, they must be more nuanced in their understanding of new trends than what the blogosphere would have us believe. And today, the business blogosphere would have us believe that influencer marketing is all about that old addicting drug brands so crave: reach. But believe you me…

    {grow}in How To's- 20 readers -
  • How to build a truly actionable social media audience

    … of positioning, consistency, quality, SEO, social media, engagement, analytics, and more. But most of all, it takes patience to build a truly actionable audience, not merely a bunch of social media followers. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital…

    {grow}in Social How To's- 24 readers -
  • Stop creating Random Acts of Content

    … By Mark Schaefer I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction. After listening intently for a couple…

    {grow}in Content- 27 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • Three strategies to take the heat out of customer conflict

    … By Mars Dorian, {grow} Contributing Columnist It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues. I had my fair share of customer…

    {grow}- 27 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 26 readers -
  • How SMBs can get more leads through marketing automation

    … campaign – i.e. one where you roll out a few emails one after the other, with the purpose of building up interest in your business. Scoring: one of the best parts of using marketing automation software is that you can score your subscribers in order to better define them. With scoring, you can prioritize your leads more easily; basically, the better…

    {grow}in Mobile EMail How To's- 28 readers -
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