Communty-Building

  • Content Shock isn’t the problem. It’s the solution.

    …. In a world over-flowing with content, is saturation really our salvation? Let’s explore this idea. Content Shock in action A few years ago I wrote a post called Content Shock. The premise was simple: As the supply of content increases exponentially, the cost of competing through content will increase. In fact, it will become so expensive to compete…

    {grow}in Content- 10 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    … By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall. The Snapchat fail Katie Notopoulus did…

    {grow}- 13 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 18 readers -
  • Five stellar community engagement platforms that rock, and one to avoid!

    … By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record…

    {grow}- 16 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … and leadership roles. The decision to be in both was my own. As an individual contributor, I observed and learned from some of the very best (and the worst). As a leader, I worked hard to keep my team and our business at the forefront of everything we did. I learned to lead with love and compassion. The many mistakes I made taught me to be humble…

    {grow}- 18 readers -
  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 20 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become…

    {grow}- 19 readers -
  • Three proven tips on finding niche markets hungry for your work

    … By Mars Dorian, {grow} Contributing Columnist Bestselling author Larry Correia once gave advice on how to be a professional author who actually WRITES for a living. His two-point advice is deceptively simple: 1) “Get good enough at your writing that people give you money for your stuff.” 2) “Find the people who give you money for your…

    {grow}- 14 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … content team was disbanded and the social media accounts were mothballed about the same time. I reached out to the company for comment but they would not respond to my request. One former team member told me “I weep when I think about the lost Sharpie opportunity. I weep when I think about the fans — we were so connected to them.” Sharpie had done…

    {grow}- 30 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 20 readers -
  • How to build a truly actionable social media audience

    … for years to build an emotional connection and trust with an audience that is now actionable. My friend really had no audience like that. She was at the beginning. For most people, it takes years of work before you can hope to monetize an audience. And it takes more than just building Twitter followers. If I went out today and asked my Twitter…

    {grow}in Social How To's- 25 readers -
  • Stop creating Random Acts of Content

    … the importance of focus on our critical business drivers and saying no to the quick and easy opportunities that come our way. The most precious resource we have is time and I’d like you to take a moment today to evaluate how you are spending your time when it comes to producing content. In a big company, a single piece of content may take days…

    {grow}in Content- 27 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • Three strategies to take the heat out of customer conflict

    … By Mars Dorian, {grow} Contributing Columnist It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues. I had my fair share of customer…

    {grow}- 27 readers -
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