Communty-Building

    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 12 readers -
    • 19-Year-Old Shows Anybody Can Become Known With Commitment

      By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become known today. Even if you’re 19.

      {grow}- 17 readers -
    • Achieving escape velocity: The content discovery challenge

      By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has.

      {grow}in Content- 12 readers -
  • Three proven tips on finding niche markets hungry for your work

    … your new (unknown) product, it helps to compare it to other works in the niche so potential customers get a basic idea. Once you’re more established, you can drop that marketing ‘crutch’. I started with a low price point ($2.99) to entice new readers to check it out. The lower the price point, the smaller the investment (risk) for a new reader. I…

    {grow}- 11 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … everything right with an epic content marketing program … and then abruptly ended years of value they had built in storytelling and passionate fans. What’s going on here? The best content marketing case study … is over And then there was the biggest blow of all. One of the most celebrated content marketing case studies in history starred Fiskars…

    {grow}- 23 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 18 readers -
  • How to build a truly actionable social media audience

    … for years to build an emotional connection and trust with an audience that is now actionable. My friend really had no audience like that. She was at the beginning. For most people, it takes years of work before you can hope to monetize an audience. And it takes more than just building Twitter followers. If I went out today and asked my Twitter…

    {grow}in Social How To's- 23 readers -
  • Stop creating Random Acts of Content

    … sustainable interest — determining what you want you to be known for. Although this is a book focused on personal branding, it really applies to ALL branding. What is your aim? If you create content for two years, what is the desired end result? If you determine that, then you should be on a mission, and every single thing you do should add to that mission…

    {grow}in Content- 26 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • Three strategies to take the heat out of customer conflict

    … By Mars Dorian, {grow} Contributing Columnist It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues. I had my fair share of customer…

    {grow}- 24 readers -
  • The greatest content marketing case study in history

    … as tall as a building were their photos! The reaction was amazing. Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. They literally gasped with astonishment and delight. This was a lovely story of the common becoming uncommon, the trenches becoming the mountain, the mundane becoming…

    {grow}in Content- 23 readers -
  • How SMBs can get more leads through marketing automation

    … campaign – i.e. one where you roll out a few emails one after the other, with the purpose of building up interest in your business. Scoring: one of the best parts of using marketing automation software is that you can score your subscribers in order to better define them. With scoring, you can prioritize your leads more easily; basically, the better…

    {grow}in Mobile EMail How To's- 25 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Case Study: Using influencers to quickly build an audience for your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 8 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … people abusing technology to ruin their lives. Hence, it’s just like our social media world:) Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course: Becoming technology’s tool In “The Entire History of You” episode, citizens wear their ‘smartphones’ as implants behind…

    {grow}- 10 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 36 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable, worthwhile…

    {grow}in How To's- 16 readers -
  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 15 readers -
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