Communty-Building

  • How SMBs can get more leads through marketing automation

    … part of your strategy in 2017, as the need for personalization grows among audiences of all kinds. Marketing automation will allow you to create better emails that are more personalized and that will be sent to the right person, at the right time. What’s best, all of this is done automatically once you’ve set up your campaigns, emails…

    {grow}in Mobile EMail How To's- 13 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … By Mark Schaefer Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. He had a stack…

    {grow}in Social Content- 5 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 6 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 14 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    … By Kerry Gorgone, {grow} Contributing Columnist I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. The difference between hosting a memorable…

    {grow}in How To's- 10 readers -
  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 13 readers -
  • How to turn social media connections into an actionable audience

    … a “like” button, for example. But it takes more investment to actually act on a person’s influence and buy a book, show up at a rally, or contribute to a charity. And so we bust one of the Internet’s big myths. Audience size does not equal “activation.” Building social media connections that work SO how do we create action on the web? You would think…

    {grow}in Social Content How To's- 16 readers -
  • Keeping your content promise, even when it hurts

    … I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and I thought it was a good one — original, timely, passionate. I encouraged her to give…

    {grow}in Content- 11 readers -
  • Are you ready for the mega-shift from social media to private media?

    … Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. Snapchat…

    {grow}in Social- 23 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 8 readers -
  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 15 readers -
  • On Twitter’s birthday: How Twitter changed my life

    … Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. Despite protests from investors, the company launched officially July 15, 2006. Still, I like to think of this day as the “real” birth of the service…

    {grow}in Social Twitter How To's- 10 readers -
  • Lessons learned while deleting 274 blog posts

    … I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning…

    {grow}in SEO Content Blogging- 15 readers -
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