• Four Simple Ways to Become a More Customer-Centric Marketer

    … Recently, I wrote about our need to guard against company logic. I argued that it is very easy for us as marketers to slip into a mindset that ignores the ultimate desires of the customer. This is a struggle experienced by all companies, big or small, new or old, well-known or unknown. Ironically, as one commenter posted, perhaps even my blog…

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -
  • From the Westin to the Waffle House: Overcoming the pervasive challenge of company logic

    … not trying to pick on Westin or Waffle House alone. This is the story of most organizations. This is my story too. It is a constant battle, one worth reminding ourselves of regularly — the most successful business leaders are not those who focus on creating a company, but a customer. You might also like How Companies Fail, and Why the Customer Always Wins in the End Charles Duhigg on How You Can Use Habit to Influence Customer Behavior From 0 to 233,000 Members: 7 steps to running an effective LinkedIn group Marketing …

    Austin Mccraw/ MarketingSherpa Blog- 4 readers -
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