• Four Simple Ways to Become a More Customer-Centric Marketer

    … they actually will do. Today, A/B testing is very common. But what I have noticed is that marketers mostly conduct testing to understand which kind of marketing collateral will generate the greatest response. The opportunity that is often missed in our experimentation is the opportunity to learn something about our customer. The goal of the test should…

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -