Comparison Shopping

  • More online product searches start on Amazon than Google

    … Amazon even if they’ve found their product elsewhere. 78% of these shoppers do this ‘often’ or ‘always’. It works both ways though, with 70% checking products they’ve found on Amazon on other ecommerce sites. Mobile shopping habits The study also looked at shopping habits on mobile devices. Amazon still dominates here, but less so than overall…

    Graham Charlton/ Search Engine Watchin Google- 12 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … partners in the retail vertical. Retailers generated about 1% of their Google search ad clicks on Amazon in Q2 2015. All Google search partners combined, including Amazon, produced 8% of retailers’ Google search ad clicks in Q2 2015. Amazon would generate even more Google search ad traffic, but it has excluded ads from individual retailers from…

    RKGBlogin Google- 28 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … that “the CSEs are dying”. While that statement is true to a certain degree, there is arguably long-term potential for the few engines that offer more sophisticated bidding tools or have powerful, far-reaching shopping networks. Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines…

    RKGBlogin Google- 16 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 6 readers -
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    …. That is not the case. Pronto has not been a major player in the space for some time and it has not innovated enough to stay competitive. After Google moved to a paid Google Shopping model we saw other engines like the eBay Commerce Network and Pricegrabber evolve their platforms to remain competitive. As a result, we continue to see year-over-year increases…

    RKGBlogin Paid Search- 9 readers -
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    … Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes posted by Matt Lacy | October 20, 2014 | 3 comments Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text…

    RKGBlogin Google- 6 readers -
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