Comparison Shopping

  • More online product searches start on Amazon than Google

    … Search traffic is of course vital for online retailers, but a new survey finds that more people use Amazon as the first port of call when looking for products. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine. The survey…

    Graham Charlton/ Search Engine Watchin Google- 14 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

    RKGBlogin Google- 32 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 17 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 10 readers -
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    … Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance…

    RKGBlogin Paid Search- 13 readers -
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    …, Target Country and Language, Title (same as Long Title from previous upload method), Redemption Code (if applicable), and Redemption Dates. You must also select whether this promotion is for all products or specific products—if you select specific products, you will still need to tag all the appropriate products in your product feed. As soon as you…

    RKGBlogin Google- 9 readers -
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