Comparison Shopping

  • More online product searches start on Amazon than Google

    … of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 90% of consumers will check…

    Graham Charlton/ Search Engine Watchin Google- 10 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … engines (CSEs). Most CSEs have seen declines since Google Shopping became a fully paid entity powered by Google Product Listing Ads (PLAs). Amazon had bucked that trend by continuing to grow and even offer lower CPCs than Google. This growth is particularly impressive considering that Amazon limited the categories eligible for advertisement…

    RKGBlogin Google- 25 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 16 readers -
  • Google Changes Shopping Campaign Feed Specs – What You Need to Know

    … Yesterday, Google announced a number of changes to their feed specifications for Shopping Campaigns. Some of these changes will only affect certain markets, while others will affect advertisers globally. The bulk of these changes will go into effect on September 15th, 2015, but advertisers can see if their feeds will comply with the new…

    RKGBlogin Google How To's- 21 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 6 readers -
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance.

    RKGBlog- 9 readers -
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    … Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes posted by Matt Lacy | October 20, 2014 | 3 comments Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text…

    RKGBlogin Google- 6 readers -
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  • Amazon Prepares Online Advertising ProgramAmazon Prepares Online Advertising Program
    Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.