Comparison Shopping

  • More online product searches start on Amazon than Google

    … of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 90% of consumers will check…

    Graham Charlton/ Search Engine Watchin Google- 8 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … engines (CSEs). Most CSEs have seen declines since Google Shopping became a fully paid entity powered by Google Product Listing Ads (PLAs). Amazon had bucked that trend by continuing to grow and even offer lower CPCs than Google. This growth is particularly impressive considering that Amazon limited the categories eligible for advertisement…

    RKGBlogin Google- 23 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity. Connexity Buys Back Share Up until last night’s announcement of Connexity acquiring PriceGrabber, we…

    RKGBlogin Google- 16 readers -
  • Google Changes Shopping Campaign Feed Specs – What You Need to Know

    … Yesterday, Google announced a number of changes to their feed specifications for Shopping Campaigns. Some of these changes will only affect certain markets, while others will affect advertisers globally. The bulk of these changes will go into effect on September 15th, 2015, but advertisers can see if their feeds will comply with the new…

    RKGBlogin Google How To's- 18 readers -
  • Merkle|RKG Digital Marketing Report: Q1 2015 Released

    We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

    Andy Taylor/ RKGBlog- 20 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … engines is significant. We are huge supporters of this functionality and applaud its similarity to what Google offers advertisers with Product Listing Ads. While the success of Product Listing Ads is largely due to Google’s massive traffic volume and its product serving algorithm, part of it is likely driven by the fact that advertisers don’t need…

    RKGBlog- 6 readers -
  • Merkle | RKG Digital Marketing Report: Q4 2014 Released

    We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

    Andy Taylor/ RKGBlog- 29 readers -
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    …. Under the new setup, Pronto will only operate as a partner site to other comparison shopping engines, relying on the product data that advertisers provide to those other engines. Some test searches pointed to Pricegrabber as the most prominent supplier of products to Pronto’s current search results. This is not a major change to how Pronto has…

    RKGBlogin Paid Search- 8 readers -
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    … Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes posted by Matt Lacy | October 20, 2014 | 3 comments Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text…

    RKGBlogin Google- 5 readers -
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More from around the web
  • Amazon Prepares Online Advertising ProgramAmazon Prepares Online Advertising Program
    Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.