Comparison Shopping

  • Suprise: Facebook Often Used for Comparison Shopping

    A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...

    Michael Levanduski/ Performance Marketing Insider- 81 readers -
  • More online product searches start on Amazon than Google

    … Search traffic is of course vital for online retailers, but a new survey finds that more people use Amazon as the first port of call when looking for products. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine. The survey…

    Graham Charlton/ Search Engine Watchin Google- 14 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

    RKGBlogin Google- 32 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity. Connexity Buys Back Share Up until last night’s announcement of Connexity acquiring PriceGrabber, we…

    RKGBlogin Google- 17 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 11 readers -
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    …. That is not the case. Pronto has not been a major player in the space for some time and it has not innovated enough to stay competitive. After Google moved to a paid Google Shopping model we saw other engines like the eBay Commerce Network and Pricegrabber evolve their platforms to remain competitive. As a result, we continue to see year-over-year increases…

    RKGBlogin Paid Search- 13 readers -
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    … Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes posted by Matt Lacy | October 20, 2014 | 3 comments Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text…

    RKGBlogin Google- 11 readers -
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