Comparison Shopping

  • Suprise: Facebook Often Used for Comparison Shopping

    A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...

    Michael Levanduski/ Performance Marketing Insider- 60 readers -
  • More online product searches start on Amazon than Google

    … of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 90% of consumers will check…

    Graham Charlton/ Search Engine Watchin Google- 12 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

    RKGBlogin Google- 29 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 16 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 6 readers -
  • Shopping Site Pronto Discontinuing Direct Relationship with Retailers

    …. That is not the case. Pronto has not been a major player in the space for some time and it has not innovated enough to stay competitive. After Google moved to a paid Google Shopping model we saw other engines like the eBay Commerce Network and Pricegrabber evolve their platforms to remain competitive. As a result, we continue to see year-over-year increases…

    RKGBlogin Paid Search- 9 readers -
  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes

    … click ‘Create’, this promotion will appear in your promotions tab. Policy review and SKU validation will then be queued just as they have in the past. If you select ‘Specific products’, you will have to create a ‘promotion_id’ field in your product data feed in order to tag products that are part the promotion. What are the advantages to using…

    RKGBlogin Google- 7 readers -
Get the top posts daily into your mailbox!
More from around the web
  • Amazon Prepares Online Advertising ProgramAmazon Prepares Online Advertising Program
    Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.