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… their marketing budget to make more sales and increase product exposure on the sites that online shoppers frequently use to find great deals on products. Here are the 10 best comparison shopping engines. 1. Google Shopping (CPC) More than 5 billion searches happen on Google every year. Many of those retail specific searches happen through Google…
… Thanksgiving Through Cyber Monday We've run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was... RKG Releases Paid Search Retail Case For Universities As part of our ongoing university outreach efforts, we’ve recently developed a paid search retail business case to provide materials... …
… Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance…
New Google Shopping tests are seemingly pushed out every day. While most of these tests have shown relatively small differences in how different products are displayed, such as being sorted by price as opposed to having prices mixed together, a new test seems to be taking the biggest leap yet in terms of impacting the user’s experience, this time encroaching on brand-oriented searches.