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How well your strategies work at connecting your content with the people you’re targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there’s an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company.
… One of our interns who is researching and writing initial research for us was asking if I had any ideas on how to expand that research to ensure the content was well-rounded and compelling. For the last month, we’ve been doing research with Amy Woodall. Amy is an experienced sales trainer and public speaker. She works closely with sales teams…
…, she could never do a pull-up or a push-up. About a year ago, Ann started working with a personal trainer and then four months ago, she did a push-up. It’s just like writing. If you want to get better at writing, or at push-ups, you just need practice. Everyone is capable of becoming a better writer. Listen to the show to learn what keeps people…
…, the better chances they’ll stay around for longer. Here are a few ways to do just that. 1. Create Compelling Content According to HubSpot, 46% of people read more than one blog a day and the number of readers is growing by the year. Writing clear, compelling content should be your priority from day one. Your readers are not novices – they have been…