Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitive Analysis
    • How to Boost Your Social Media Presence with Competitor Analysis

      Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media followers.

      Sameer Panjwani/ Growmapin Social How To's- 24 readers -
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … the location of their head office, approximate staff size, main value proposition, recent acquisitions or acquihires, names of key staff members, and so on. The main piece of competitive intelligence you should have in this section is a description of the company’s business in relation to your own. Competitive advantage Why would customers prefer…

    Hootsuite- 50 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … with this quick n’ dirty competitive content audit that evaluates two primary factors: What content the competitor has published How well their content is doing By evaluating these factors, you can get a much stronger understanding of the kind of content dominates your market. Step 1: Evaluate the Competition To begin a competitive content audit…

    Relevancein Social SEO Content How To's- 16 readers -
  • How PPC Provides Competitive Insights To Organizations

    … The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • Cut Throat PPC: A Guide To Competitive Analysis

    … When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use…

    Rachael Law/ PPC Heroin Paid Search Google- 9 readers -
  • [Webinar Recording] Cutting-Edge Tactics To Spy On Your PPC Competition

    *At the beginning of the webinar, all presenters and attendees were kicked out and the webinar had to be restarted. The recording starts with the presenters quickly going through the intro and jumping right into content. We apologize for this slight inconvenience in the recording. Competitor research is important in the ever-changing and highly competitive world of PPC and shou ...

    Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • Competitive Analysis: A Look Into the Online Food Industry

    … competitive landscape, pay attention to your selection of keywords, and be aware that you share some top relevant keywords with some companies in a different line of business than you.You want to take into account both your defined competitors (those offering the same services as you) and your actual competitors in search (those that have…

    Lara Vogel/ Search Engine Journalin Google- 8 readers -
  • Cutting-Edge Tactics To Spy On Your PPC Competition [New Webinar!]

    … Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns…

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • 5 Competitor Strategies For Small PPC Budgets

    … competitor strategies for small budgets. A small budget may make you think like an underdog, but all that really means is that you need to work smarter. The first step in working smarter and competing with your big budgeted competitors is to do your research and understand who is your competition. 1. Competitive Research and Analysis Start…

    Cassie Oumedian/ PPC Heroin Paid Search Google- 12 readers -
  • 5 Ways to Use #Hashtags on Twitter

    … and compared to identify trends, growth, and disparities. This is important for recurring or cyclical campaigns and competitive analysis. For instance, if I am a food delivery service and/or app, I might track the trajectory of this promoted ad’s hashtag: This helps me keep an eye on my competition, while also giving me ideas about what my brand should…

    Lucy Hitz/ Simply Measuredin Social Twitter- 2 readers -
  • 5 Ways to Develop a Social Media Strategy

    … that will get to your readers, you’re already headed in the right direction. What do you think? How often do you change your social media strategy? What tools do you use to review and revise it? Please share your thoughts in the comments. Tweet Tags: audience strategy, audit tool, competitive analysis, debra eckerling, mobile marketing, mobile social media, social media audit, social media marketing, social media mobile tactic, social media strategy, social media tactics, social media traffic, social reach …

    Debra Eckerling/ Social Media Examinerin Social- 25 readers -
  • How To Turn Competitive Analysis Into Actionable PPC Gains

    … little competition and you end up resting on your laurels. However, let’s not get too depressing. There’s an array of options to choose from when you start to slip against your competition. That’s where good quality competitive analysis comes in. Why is competitive analysis important? It prevents us being caught out by a shifting market landscape…

    Sam Owen/ PPC Heroin Paid Search How To's- 8 readers -
  • 8 Essential Elements of a Social Media Marketing Strategy

    … have a clear social media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below! Tweet Tags: business goal, buyer persona, competitive analysis, content strategy, houssem daoud, marketing objective, marketing strategy, social media, social media maketing strategy, social media marketing, social media strategy, social media tip …

    Social Media Examinerin Social- 19 readers -
  • Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

    When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she thinks it is, she created a sophisticated workflow to guide SEOs through the ...

    Nathan Safran/ Search Engine Land- 7 readers -
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