Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitive Analysis
    • Prioritizing Your PPC Platform Needs

      August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

      PPC Heroin Paid Search Retargeting- 15 readers -
    • Master List of the Best Ad Tech Platforms for PPC

      July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience.

      Jamie Newton/ PPC Heroin Paid Search- 14 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … and their competitive rankings according to the data SpyFu currently has. 4) SEMRush SEMRush also focusing on keywords and search also has branched out further to Display, video, and shopping analysis and research to help make strides in all campaign types. Both video and Display advertising sections are beta, but video is only available to paid…

    PPC Heroin Display- 16 readers -
  • Spike Your Conversion Rates with Competitor Data

    … out on the other side. Guess what – that is a reality, and we’re partnering up with Campaign Watch to walk you through it. In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your…

    PPC Heroin Paid Search- 17 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … competitors, what’s to say that they aren’t studying you and exploiting your weaknesses with little to no opposition from you? If you don't have a competitive advantage, don't compete. - Jack Welsh Click To Tweet Removing our PPC world blinders, in almost every single sport, coaches and players spend endless amounts of time studying…

    PPC Heroin Paid Search- 21 readers -
  • How to Boost Your Social Media Presence with Competitor Analysis

    … Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media…

    Sameer Panjwani/ Growmapin Social How To's- 35 readers -
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … a competitive analysis template, a tool to help you capture the state of your industry on social media. If you get into the habit of filling out a competitive analysis template such as the one below, your business can be the first to figure out gaps in your competition’s strategy and adjust your own to take advantage of new opportunities for expansion…

    Hootsuite- 61 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … theirs?” This competitive content audit will show you how. What Goes Into a Competitive Content Audit? Know thy enemy. This is the underlying basis for a competitive content audit. You must take stock of the content your competition is using, how they’re using it and why it’s making such an impact with their target audience. More importantly, it can give you valuable…

    Relevancein Social SEO Content How To's- 22 readers -
  • How PPC Provides Competitive Insights To Organizations

    … that PPC provides to an organization. Competitive Insights Leadership teams are acutely concerned about their organization’s chief competitors. Pay-per-click advertising provides specific insights regarding your competitors and how they are behaving in the market. Google has a feature in their interface called ‘Auction Insights’. This feature…

    Jeff Baum/ PPC Heroin Paid Search How To's- 6 readers -
  • Cut Throat PPC: A Guide To Competitive Analysis

    … When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use…

    Rachael Law/ PPC Heroin Paid Search Google- 13 readers -
  • [Webinar Recording] Cutting-Edge Tactics To Spy On Your PPC Competition

    *At the beginning of the webinar, all presenters and attendees were kicked out and the webinar had to be restarted. The recording starts with the presenters quickly going through the intro and jumping right into content. We apologize for this slight inconvenience in the recording. Competitor research is important in the ever-changing and highly competitive world of PPC and shou ...

    Jamie Newton/ PPC Heroin Paid Search- 11 readers -
  • Competitive Analysis: A Look Into the Online Food Industry

    … competitive landscape, pay attention to your selection of keywords, and be aware that you share some top relevant keywords with some companies in a different line of business than you.You want to take into account both your defined competitors (those offering the same services as you) and your actual competitors in search (those that have…

    Lara Vogel/ Search Engine Journalin Google- 8 readers -
  • Cutting-Edge Tactics To Spy On Your PPC Competition [New Webinar!]

    … Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns…

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • 5 Competitor Strategies For Small PPC Budgets

    … competitor strategies for small budgets. A small budget may make you think like an underdog, but all that really means is that you need to work smarter. The first step in working smarter and competing with your big budgeted competitors is to do your research and understand who is your competition. 1. Competitive Research and Analysis Start…

    Cassie Oumedian/ PPC Heroin Paid Search Google- 14 readers -
  • 5 Ways to Use #Hashtags on Twitter

    … and compared to identify trends, growth, and disparities. This is important for recurring or cyclical campaigns and competitive analysis. For instance, if I am a food delivery service and/or app, I might track the trajectory of this promoted ad’s hashtag: This helps me keep an eye on my competition, while also giving me ideas about what my brand should…

    Lucy Hitz/ Simply Measuredin Social Twitter- 5 readers -
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