Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitive Analysis
  • 7 Tools for Smart Competitor Analysis

    … They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends. Online marketing is constantly changing and developing. New competitor tools and features keep…

    The Blog Heraldin Paid Search- 16 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, and what industries they are most effective for. When I reached out to the companies, a couple of them responded with “I don’t see the benefit for you. Why would you do this?” Valid question! Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. But it’s part of our mission to be educators…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … and their competitive rankings according to the data SpyFu currently has. 4) SEMRush SEMRush also focusing on keywords and search also has branched out further to Display, video, and shopping analysis and research to help make strides in all campaign types. Both video and Display advertising sections are beta, but video is only available to paid…

    PPC Heroin Display- 19 readers -
  • Spike Your Conversion Rates with Competitor Data

    … conversion rates higher than you ever knew possible. You’ll get expert PPC tips like: How to monetize Ecommerce vs. lead gen competitor data What Auction insights reports teach you about your competition How competitor data can shorten the time to increase conversion rates When third party tools help find insights impossible to find manually Presented by: Jamie Smith Michael Knight …

    PPC Heroin Paid Search- 17 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors…

    PPC Heroin Paid Search- 25 readers -
  • How to Boost Your Social Media Presence with Competitor Analysis

    … Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media…

    Sameer Panjwani/ Growmapin Social How To's- 41 readers -
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