Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitive Analysis
    • Announcing The PPC Hero Summit!

      Prepare the coffee and snacks, secure a conference room for your whole team, have your phone close for a selfie photo, and get ready for 3 hours of training and fun with real, live PPC Heroes! Wait, what’s this Summit thing again? The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero.

      Jamie Newton/ PPC Hero- 8 readers -
  • How to Conduct a Competitive Analysis

    … reviewed. To truly know how you stack up against your competitors, you need to know the facts. Those facts can come out of a competitive analysis. Competitive Analysis Benefits Regularly conducting a competitive analysis can arm you with important information that helps your brand thrive. It can help you: Spot gaps in the market Fill those gaps…

    Inbound Marketing Blog- 9 readers -
  • Ahrefs Launches an Incredible New Site Audit Tool

    … templating to fix issues. Every year, the impact of issues associated with organic search algorithms continue to change – but for some reason, those audit tools rarely did. And, over time, I’d say that SEO professionals really were seeking a site health audit rather than some subjective SEO audit. An audit that provides an array of tools so…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 7 Tools for Smart Competitor Analysis

    … They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends. Online marketing is constantly changing and developing. New competitor tools and features keep…

    The Blog Heraldin Paid Search- 16 readers -
  • Prioritizing Your PPC Platform Needs

    … Questions There are different platforms for all of your PPC needs, including attribution, CRO, social, and reporting. Many platforms fulfill multiple needs. That being said, there are a lot of capabilities and features to sort through. How do you choose which features and capabilities matter and which don’t? You NEED to know your teams’ pain points…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 17 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … subscriptions. SEMRush’s advantage is having multiple channel reports and research capabilities that SpyFu doesn’t currently offer. Display, for example, allows you to look at example ads, ad types, publishers and more. When this is used on a specific competitor it can help shape display strategies like where to show similar ads, which ad types to create…

    PPC Heroin Display- 20 readers -
  • Spike Your Conversion Rates with Competitor Data

    … conversion rates higher than you ever knew possible. You’ll get expert PPC tips like: How to monetize Ecommerce vs. lead gen competitor data What Auction insights reports teach you about your competition How competitor data can shorten the time to increase conversion rates When third party tools help find insights impossible to find manually Presented by: Jamie Smith Michael Knight …

    PPC Heroin Paid Search- 17 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors…

    PPC Heroin Paid Search- 25 readers -
  • How to Boost Your Social Media Presence with Competitor Analysis

    … Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media…

    Sameer Panjwani/ Growmapin Social How To's- 41 readers -
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