Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitive Analysis
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … a competitive analysis template, a tool to help you capture the state of your industry on social media. If you get into the habit of filling out a competitive analysis template such as the one below, your business can be the first to figure out gaps in your competition’s strategy and adjust your own to take advantage of new opportunities for expansion…

    Hootsuite- 44 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … theirs?” This competitive content audit will show you how. What Goes Into a Competitive Content Audit? Know thy enemy. This is the underlying basis for a competitive content audit. You must take stock of the content your competition is using, how they’re using it and why it’s making such an impact with their target audience. More importantly, it can give you valuable…

    Relevancein Social SEO Content How To's- 16 readers -
  • How PPC Provides Competitive Insights To Organizations

    … that PPC provides to an organization. Competitive Insights Leadership teams are acutely concerned about their organization’s chief competitors. Pay-per-click advertising provides specific insights regarding your competitors and how they are behaving in the market. Google has a feature in their interface called ‘Auction Insights’. This feature…

    Jeff Baum/ PPC Heroin Paid Search How To's- 4 readers -
  • Cut Throat PPC: A Guide To Competitive Analysis

    … When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use…

    Rachael Law/ PPC Heroin Paid Search Google- 9 readers -
  • [Webinar Recording] Cutting-Edge Tactics To Spy On Your PPC Competition

    *At the beginning of the webinar, all presenters and attendees were kicked out and the webinar had to be restarted. The recording starts with the presenters quickly going through the intro and jumping right into content. We apologize for this slight inconvenience in the recording. Competitor research is important in the ever-changing and highly competitive world of PPC and shou ...

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • Competitive Analysis: A Look Into the Online Food Industry

    …: Webvan, a pioneer in the online grocery delivery business, went public in 1999 before quickly going bankrupt in 2001. But online consumer behavior has changed a lot in the last few years, and shopping has progressively gone virtual; people are now buying everything online, so why not food? Marcus Wholsen, from Wired.com, believes online grocery…

    Lara Vogel/ Search Engine Journalin Google- 8 readers -
  • Cutting-Edge Tactics To Spy On Your PPC Competition [New Webinar!]

    … Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns…

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • 5 Competitor Strategies For Small PPC Budgets

    … competitor strategies for small budgets. A small budget may make you think like an underdog, but all that really means is that you need to work smarter. The first step in working smarter and competing with your big budgeted competitors is to do your research and understand who is your competition. 1. Competitive Research and Analysis Start…

    Cassie Oumedian/ PPC Heroin Paid Search Google- 12 readers -
  • 5 Ways to Use #Hashtags on Twitter

    … and compared to identify trends, growth, and disparities. This is important for recurring or cyclical campaigns and competitive analysis. For instance, if I am a food delivery service and/or app, I might track the trajectory of this promoted ad’s hashtag: This helps me keep an eye on my competition, while also giving me ideas about what my brand should…

    Lucy Hitz/ Simply Measuredin Social Twitter- 2 readers -
  • 5 Ways to Develop a Social Media Strategy

    … that will get to your readers, you’re already headed in the right direction. What do you think? How often do you change your social media strategy? What tools do you use to review and revise it? Please share your thoughts in the comments. Tweet Tags: audience strategy, audit tool, competitive analysis, debra eckerling, mobile marketing, mobile social media, social media audit, social media marketing, social media mobile tactic, social media strategy, social media tactics, social media traffic, social reach …

    Debra Eckerling/ Social Media Examinerin Social- 22 readers -
  • How To Turn Competitive Analysis Into Actionable PPC Gains

    … little competition and you end up resting on your laurels. However, let’s not get too depressing. There’s an array of options to choose from when you start to slip against your competition. That’s where good quality competitive analysis comes in. Why is competitive analysis important? It prevents us being caught out by a shifting market landscape…

    Sam Owen/ PPC Heroin Paid Search How To's- 8 readers -
  • 8 Essential Elements of a Social Media Marketing Strategy

    … Business Goals Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them. You’ll undoubtedly come up with several personalized goals, but there…

    Social Media Examinerin Social- 18 readers -
  • Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

    …% of marketers surveyed say they do competitive analysis more frequently than once a month. Why Don't Search Marketers Give Greater Mindshare To Competitive Analysis? The experts agree — and search marketers themselves concur — that competitive analysis can be immensely valuable as a tactic for search marketers. So why the dissonance? Why don't marketers…

    Nathan Safran/ Search Engine Landin SEO- 15 readers -
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