Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitive Analysis
    • 7 Tools for Smart Competitor Analysis

      They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends. Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there.

      The Blog Heraldin Paid Search- 15 readers -
  • Prioritizing Your PPC Platform Needs

    August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

    PPC Hero- 15 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … subscriptions. SEMRush’s advantage is having multiple channel reports and research capabilities that SpyFu doesn’t currently offer. Display, for example, allows you to look at example ads, ad types, publishers and more. When this is used on a specific competitor it can help shape display strategies like where to show similar ads, which ad types to create…

    PPC Heroin Display- 17 readers -
  • Spike Your Conversion Rates with Competitor Data

    … conversion rates higher than you ever knew possible. You’ll get expert PPC tips like: How to monetize Ecommerce vs. lead gen competitor data What Auction insights reports teach you about your competition How competitor data can shorten the time to increase conversion rates When third party tools help find insights impossible to find manually Presented by: Jamie Smith Michael Knight …

    PPC Heroin Paid Search- 17 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … competitors, what’s to say that they aren’t studying you and exploiting your weaknesses with little to no opposition from you? If you don't have a competitive advantage, don't compete. - Jack Welsh Click To Tweet Removing our PPC world blinders, in almost every single sport, coaches and players spend endless amounts of time studying…

    PPC Heroin Paid Search- 23 readers -
  • How to Boost Your Social Media Presence with Competitor Analysis

    … Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media…

    Sameer Panjwani/ Growmapin Social How To's- 38 readers -
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