Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Posts about Competitive Intelligence
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 11 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    … subscriptions because we feel it’s the best way for us to deliver our service to our customers, but we’ve refunded your account and hope you try us again at a later point,” you can show prospective customers how and why your product or service works the way it does. 5. They give you a competitive edge with insights for improvement. Large corporations…

    Street Fight- 22 readers -
  • 6 Tools for Tracking Business Competitors

    …, merchants who are interested in tracking their competitors can let technology do some of the work. Competitive analysis tools allow local business owners to understand what neighboring merchants are doing through their digital marketing and on social media to get people through the door. Merchants can then use this information to formulate…

    Stephanie Miles/ Street Fight- 12 readers -
  • Kickass New Competitive Intelligence Tool For Free

    … If you haven’t had a chance to check out Follow.net, as an online marketer, you really should. Follow is a free competitive intelligence tool from Tracking202 Mastermind (and personal acquaintance) Wes Mahler. I’ve had the opportunity to meet and speak with Wes and multiple Industry events and trade-shows. Awesome guy, and awesome software…

    IMGRINDin Mobile- 13 readers -
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … a competitive analysis template, a tool to help you capture the state of your industry on social media. If you get into the habit of filling out a competitive analysis template such as the one below, your business can be the first to figure out gaps in your competition’s strategy and adjust your own to take advantage of new opportunities for expansion…

    Hootsuite- 44 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … with this quick n’ dirty competitive content audit that evaluates two primary factors: What content the competitor has published How well their content is doing By evaluating these factors, you can get a much stronger understanding of the kind of content dominates your market. Step 1: Evaluate the Competition To begin a competitive content audit…

    Relevancein Social SEO Content How To's- 16 readers -
  • How to Get a Bigger Content Budget in 2015

    … struggle to show the value of existing services.” This struggle is familiar to a majority of marketers. November’s Content Marketing Institute surveys declares only 23 percent of B2C marketers and only 21 percent of B2B marketers are successful at tracking the ROI of their content. “Historically, marketing agencies have gotten away…

    Celine Roque/ The Content Strategistin Content How To's- 29 readers -
  • How to Use SEMrush for Affiliate Marketing

    …. What and Where are Affiliate Networks Advertising? At the most basic level, if you are an Affiliate Marketer or Network Manager, you probably advertise your affiliate network. By using SEMrush, affiliate managers can see what keywords another affiliate network may be bidding on. For example: But SEMrush can be used for far more than that. Let’s…

    Geno Prussakovin Affiliate Display How To's- 21 readers -
  • Survey Reveals the Struggles and Successes of Online Businesses

    … their theme “when I feel like it,” 21 percent every two years, and 16 percent on an annual basis. Only 23 percent of website owners reported never changing their site. Podcasting has yet to catch on. In fact, of those surveyed 76 percent don’t podcast at all and 10 percent expressed a desire to podcast and don’t know how. Of those who do podcast, 6 percent…

    Laura Monroe/ Dex Media- 10 readers -
  • Need Help Pitching Programmatic Buying to Reluctant Clients?

    …. Additionally, use a competitive intelligence tool to find out where your clients' competitors are running their ads and which sites are most successful for them. By doing so, you can persuade them to increase their bid for these sites so that their ad can be displayed ahead of their competitor and they can stay on top of their game. QA your geo…

    MarketingProfs- 10 readers -
  • 5 Must Try Social Media Analytics Tools

    … analysis, and competitive intelligence. 66% of the respondents say that the most valuable insights from social media analytics tools are those that are used to help assess the degree of engagement. A large number also use social media analytics tools for customer care (36%), product launches (32%), and influence ranking (27%). The long and short…

    Caitlynn Cush/ Scoopin Social- 49 readers -
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