Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Posts about Competitive Intelligence
  • Why Social Insights Aren’t Enough

    … and innovation firm Altitude shows this in action–literally. It centers around helping liquor brands increase sales by reframing consumer perception of cocktails made at home. Although hand-crafted cocktails are all the rage right now in restaurants, people don’t really make them at home. Altitude wanted to know what stops people from muddling mint…

    Mary C. Long/ AllFacebook- 19 readers -
Get the top posts daily into your mailbox!