Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Posts about Competitive Intelligence
  • Why Social Insights Aren’t Enough

    …–was born. Social insights that do matter The success of Altitude’s approach doesn’t mean social insights aren’t still important. Sentiment, for starters, is always relevant. But there are other social insights that cannot be ignored, although they often are. Competitive intelligence tops that list. Why? Because there’s a misconception about what…

    Mary C. Long/ AllFacebook- 19 readers -