Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Posts about Competitive Intelligence
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 8 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    … customer service. Nordstrom is a great example of this. However, smaller companies often find it challenging to show that they, too, strive to provide the best customer service possible. Responding quickly and proactively to negative reviews is a great way to show you care. When companies respond publicly to negative online reviews with comments…

    Street Fight- 17 readers -
  • 6 Tools for Tracking Business Competitors

    … businesses they’d like to track, and then find out whenever those businesses have posted new coupons, specials, or received positive reviews online. Perch consolidates postings from Facebook, Twitter, Yelp, Google+, Instagram, Foursquare, Groupon, and Living Social into a centralized platform. Merchants can download Perch’s mobile app for free. 3…

    Stephanie Miles/ Street Fight- 10 readers -
  • Kickass New Competitive Intelligence Tool For Free

    … creator and Continue reading... The post Kickass New Competitive Intelligence Tool For Free appeared first on IMGRIND. More Useful Posts From IMGrind Sweet Free Tool Shows You How Many Social Shares Your URL Got A Must Have Website Analysis Tool For Marketers Cool Tool For Facebook Ads – Action Spec Preview Tool 12 Kickass Tools I Use For Advertising On Google Display Network A Mobile Advertising Recon Tool Tip …

    IMGRINDin Mobile- 11 readers -
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … the location of their head office, approximate staff size, main value proposition, recent acquisitions or acquihires, names of key staff members, and so on. The main piece of competitive intelligence you should have in this section is a description of the company’s business in relation to your own. Competitive advantage Why would customers prefer…

    Hootsuite- 34 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … There’s nothing wrong with a little friendly competition. But, what if that competition is kicking your butt all over the Internet with highly shareable content? Many of us have been there and thought to ourselves: “What is it about the stuff on their site that makes them so special? How can I make my content stick like theirs?” This competitive…

    Relevancein Social SEO Content How To's- 11 readers -
  • How to Get a Bigger Content Budget in 2015

    … marketers demonstrate how every dollar is spent and ensure every campaign has a primary key performance indicator. Be transparent While running tests and gathering outside data often help make the case for new, innovative projects, expanding upon existing programs depends upon demonstrating what worked (yup, with more data), as well as what did not. “You…

    Celine Roque/ The Content Strategistin Content How To's- 24 readers -
  • How to Use SEMrush for Affiliate Marketing

    … that SEMrush isn’t usually high on most lists. I think that’s a mistake. Using the reports in SEMrush, an affiliate marketer can find a treasure trove of useful information that can help he or she not only identify new opportunities, but also perform competitive intelligence to see what other people are doing within the space. A tool like SEMrush can…

    Geno Prussakovin Affiliate Display How To's- 18 readers -
  • Survey Reveals the Struggles and Successes of Online Businesses

    … and Google. Other common research tools used include social trend tools (6 percent), trending topics tools (5 percent), and competitive intelligence tools (2 percent). Content is still relevant. In fact, when asked “What’s the main purpose of your website?” 45 percent of respondents reported that their aim is to build authority through published…

    Laura Monroe/ Dex Media- 8 readers -
  • Need Help Pitching Programmatic Buying to Reluctant Clients?

    …. Additionally, use a competitive intelligence tool to find out where your clients' competitors are running their ads and which sites are most successful for them. By doing so, you can persuade them to increase their bid for these sites so that their ad can be displayed ahead of their competitor and they can stay on top of their game. QA your geo…

    MarketingProfs- 7 readers -
  • 5 Must Try Social Media Analytics Tools

    … and following up with your social media efforts, the build in analytic tools will keep you up to date on where you stand. 4. TweetDeck Unlike most of the other tools that we have discussed, TweeDeck comes with both a web and desktop application to help with monitoring of analytics of your Twitter account. Thier sole focus, however, is your Twitter account…

    Caitlynn Cush/ Scoopin Social- 46 readers -
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