Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Posts about Competitive Intelligence
  • Why Social Insights Aren’t Enough

    … and innovation firm Altitude shows this in action–literally. It centers around helping liquor brands increase sales by reframing consumer perception of cocktails made at home. Although hand-crafted cocktails are all the rage right now in restaurants, people don’t really make them at home. Altitude wanted to know what stops people from muddling mint…

    Mary C. Long/ AllFacebook- 12 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    … subscriptions because we feel it’s the best way for us to deliver our service to our customers, but we’ve refunded your account and hope you try us again at a later point,” you can show prospective customers how and why your product or service works the way it does. 5. They give you a competitive edge with insights for improvement. Large corporations…

    Street Fight- 26 readers -
  • 6 Tools for Tracking Business Competitors

    …, merchants who are interested in tracking their competitors can let technology do some of the work. Competitive analysis tools allow local business owners to understand what neighboring merchants are doing through their digital marketing and on social media to get people through the door. Merchants can then use this information to formulate…

    Stephanie Miles/ Street Fight- 13 readers -
  • Kickass New Competitive Intelligence Tool For Free

    … If you haven’t had a chance to check out Follow.net, as an online marketer, you really should. Follow is a free competitive intelligence tool from Tracking202 Mastermind (and personal acquaintance) Wes Mahler. I’ve had the opportunity to meet and speak with Wes and multiple Industry events and trade-shows. Awesome guy, and awesome software…

    IMGRINDin Mobile- 13 readers -
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … the location of their head office, approximate staff size, main value proposition, recent acquisitions or acquihires, names of key staff members, and so on. The main piece of competitive intelligence you should have in this section is a description of the company’s business in relation to your own. Competitive advantage Why would customers prefer…

    Hootsuite- 51 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … theirs?” This competitive content audit will show you how. What Goes Into a Competitive Content Audit? Know thy enemy. This is the underlying basis for a competitive content audit. You must take stock of the content your competition is using, how they’re using it and why it’s making such an impact with their target audience. More importantly, it can give you valuable…

    Relevancein Social SEO Content How To's- 16 readers -
  • How to Get a Bigger Content Budget in 2015

    … have to demonstrate past success,” says Maksymiw. “But be transparent if something didn’t work as well. We don’t sugarcoat.” It may be tempting to cast every past investment as a good one to instill more faith in future budget allocations, but transparency will guarantee longer-term faith in content. Maksymiw, for example, tried a competitive…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • How to Use SEMrush for Affiliate Marketing

    … As I was preparing for my twelfth Affiliate Summit speaking appearance, looking into the various tools that affiliate managers may use to streamline their daily activities, I took a dive into SEMrush. Some of the things I discovered pleasantly surprised me by their applicability to various affiliate marketing contexts. However, I was able…

    Geno Prussakovin Affiliate Display How To's- 23 readers -
  • Survey Reveals the Struggles and Successes of Online Businesses

    … and Google. Other common research tools used include social trend tools (6 percent), trending topics tools (5 percent), and competitive intelligence tools (2 percent). Content is still relevant. In fact, when asked “What’s the main purpose of your website?” 45 percent of respondents reported that their aim is to build authority through published…

    Laura Monroe/ Dex Media- 10 readers -
  • Need Help Pitching Programmatic Buying to Reluctant Clients?

    …. Additionally, use a competitive intelligence tool to find out where your clients' competitors are running their ads and which sites are most successful for them. By doing so, you can persuade them to increase their bid for these sites so that their ad can be displayed ahead of their competitor and they can stay on top of their game. QA your geo…

    MarketingProfs- 10 readers -
  • 5 Must Try Social Media Analytics Tools

    … analysis, and competitive intelligence. 66% of the respondents say that the most valuable insights from social media analytics tools are those that are used to help assess the degree of engagement. A large number also use social media analytics tools for customer care (36%), product launches (32%), and influence ranking (27%). The long and short…

    Caitlynn Cush/ Scoopin Social- 51 readers -
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