Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Posts about Competitive Intelligence
  • Why Social Insights Aren’t Enough

    …, or attended to with a very literal approach, i.e., “This customer needs assistance, so we’ll help them.” That’s important, of course, but customer service can extend beyond simply putting out fires and offering guidance. Predictive analysis, by spotting trends, is next-level customer service, according to Insightly, and it offers an inroad toward…

    Mary C. Long/ AllFacebook- 12 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    … reviews can actually be a good thing. Here are five ways they can help your business thrive. 1. They improve conversion rates. On SiteJabber, businesses with 10-30 percent negative reviews actually receive more than 10 times more leads than businesses with nearly all five-star reviews. Other studies have shown that 68 percent of consumers trust…

    Street Fight- 22 readers -
  • 6 Tools for Tracking Business Competitors

    … their own marketing strategies, using a combination of social outreach and targeted promotions. Here are six examples of platforms that businesses can use. 1. Socialbakers: Discover what nearby businesses are doing right on social media. With Socialbakers, merchants can discover what their competitors are doing right online, and how much…

    Stephanie Miles/ Street Fight- 12 readers -
  • Kickass New Competitive Intelligence Tool For Free

    … If you haven’t had a chance to check out Follow.net, as an online marketer, you really should. Follow is a free competitive intelligence tool from Tracking202 Mastermind (and personal acquaintance) Wes Mahler. I’ve had the opportunity to meet and speak with Wes and multiple Industry events and trade-shows. Awesome guy, and awesome software…

    IMGRINDin Mobile- 13 readers -
  • The Ultimate Competitive Analysis Template To Help You Outsmart The Competition

    … a competitive analysis template, a tool to help you capture the state of your industry on social media. If you get into the habit of filling out a competitive analysis template such as the one below, your business can be the first to figure out gaps in your competition’s strategy and adjust your own to take advantage of new opportunities for expansion…

    Hootsuite- 46 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … theirs?” This competitive content audit will show you how. What Goes Into a Competitive Content Audit? Know thy enemy. This is the underlying basis for a competitive content audit. You must take stock of the content your competition is using, how they’re using it and why it’s making such an impact with their target audience. More importantly, it can give you valuable…

    Relevancein Social SEO Content How To's- 16 readers -
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's st ...

    Avinash Kaushik/ Occam's Razor- 56 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • How to Use SEMrush for Affiliate Marketing

    As I was preparing for my twelfth Affiliate Summit speaking appearance, looking into the various tools that affiliate managers may use to streamline their daily activities, I took a dive into SEMrush. Some of the things I discovered pleasantly surprised me by their applicability to various affiliate marketing contexts.

    Geno Prussakov- 21 readers -
  • Survey Reveals the Struggles and Successes of Online Businesses

    … and Google. Other common research tools used include social trend tools (6 percent), trending topics tools (5 percent), and competitive intelligence tools (2 percent). Content is still relevant. In fact, when asked “What’s the main purpose of your website?” 45 percent of respondents reported that their aim is to build authority through published…

    Laura Monroe/ Dex Media- 10 readers -
  • Need Help Pitching Programmatic Buying to Reluctant Clients?

    …. Additionally, use a competitive intelligence tool to find out where your clients' competitors are running their ads and which sites are most successful for them. By doing so, you can persuade them to increase their bid for these sites so that their ad can be displayed ahead of their competitor and they can stay on top of their game. QA your geo…

    MarketingProfs- 10 readers -
  • 5 Must Try Social Media Analytics Tools

    … social media platforms. These platforms include Facebook, Vine, Twitter, Instagram, LinkedIn, Google+ and YouTube. The reports supplied by Simply Measured are extremely user friendly, easy to read, and navigable. They can be exported as a PDF, Excel, or even PowerPoint for easy visual sharing. They offer a free or trial version that will allow up…

    Caitlynn Cush/ Scoopin Social- 50 readers -
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