Competitive Strategy

  • Get Scrappy – Book Interview

    … most proud of the name. At my first meeting I was told it was called the “Rapid Ready Manufacturing Job Skills Accelerator.” I asked if there was leeway on the name and came back with Right Skills Now. Contact information Thanks, Nick. Win a copy of this book Deadline for entry is May 21, 2016. See our book page for details. Happy Marketing, Heidi…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • ManipuRATED – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? Stay connected to your customer. In my book, I show how small businesses are doing this successfully with online ratings and reviews, and show how they put the insights captured on those sites to work as a marketing vessel for their business. But the single best…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 28 readers -