Competitive Strategy

  • Get Scrappy – Book Interview

    … Heidi Cohen Interviews Nick Westergaard New book: Get Scrappy – Smarter Digital Marketing for Businesses Big and Small Q: What’s your best piece of advice for readers looking to improve their marketing? The first part of the book starts with a section bluntly titled — Smart Steps You Can’t Skip. Too often when we think of getting scrappy…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • ManipuRATED – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? Stay connected to your customer. In my book, I show how small businesses are doing this successfully with online ratings and reviews, and show how they put the insights captured on those sites to work as a marketing vessel for their business. But the single best…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
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