Competitive Strategy

  • Get Scrappy – Book Interview

    … most proud of the name. At my first meeting I was told it was called the “Rapid Ready Manufacturing Job Skills Accelerator.” I asked if there was leeway on the name and came back with Right Skills Now. Contact information Thanks, Nick. Win a copy of this book Deadline for entry is May 21, 2016. See our book page for details. Happy Marketing, Heidi…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • ManipuRATED – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? Stay connected to your customer. In my book, I show how small businesses are doing this successfully with online ratings and reviews, and show how they put the insights captured on those sites to work as a marketing vessel for their business. But the single…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • Blog Post Idea Generation Any Business Can Use

    … a blog but this story on Donald Trump shows how to find a link between current events and your product, namely sleeping in this case. Alternatively, you can provide a round up of the latest news in your niche. For example, Social Media Examiner’s Cindy King writes “This Week In Social Media” every Saturday. Actionable Blogging Tips: Monitor…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
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