Competitive Strategy

  • Get Scrappy – Book Interview

    … in the game with ineffective execution and measurement. Q: What was the inspiration for Get Scrappy? My inspiration for Get Scrappy are the clients I’m fortunate enough to work with every day. At Brand Driven Digital, we work with clients of all shapes and sizes. From small businesses and start-ups to Fortune 500 companies. As one of them recently said, “We…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • ManipuRATED – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? Stay connected to your customer. In my book, I show how small businesses are doing this successfully with online ratings and reviews, and show how they put the insights captured on those sites to work as a marketing vessel for their business. But the single best…

    Heidi Cohen/ Heidi Cohen- 12 readers -