Competitive Strategy

  • Get Scrappy – Book Interview

    … with our marketing we think about short-cuts and hacks. While Get Scrappy certainly includes several of these life-saving tips, the biggest idea at the heart of the book is starting with strategy. Answering those big questions up front — Why are we doing this? What’s the business objective here? If we don’t answer these we’ll be haunted later…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • ManipuRATED – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? Stay connected to your customer. In my book, I show how small businesses are doing this successfully with online ratings and reviews, and show how they put the insights captured on those sites to work as a marketing vessel for their business. But the single best…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
Get the top posts daily into your mailbox!