Competitive Strategy

  • Get Scrappy – Book Interview

    … with our marketing we think about short-cuts and hacks. While Get Scrappy certainly includes several of these life-saving tips, the biggest idea at the heart of the book is starting with strategy. Answering those big questions up front — Why are we doing this? What’s the business objective here? If we don’t answer these we’ll be haunted later…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • ManipuRATED – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? Stay connected to your customer. In my book, I show how small businesses are doing this successfully with online ratings and reviews, and show how they put the insights captured on those sites to work as a marketing vessel for their business. But the single best…

    Heidi Cohen/ Heidi Cohen- 12 readers -