Competitive Strategy

  • Get Scrappy – Book Interview

    … in the game with ineffective execution and measurement. Q: What was the inspiration for Get Scrappy? My inspiration for Get Scrappy are the clients I’m fortunate enough to work with every day. At Brand Driven Digital, we work with clients of all shapes and sizes. From small businesses and start-ups to Fortune 500 companies. As one of them recently said, “We…

    Heidi Cohen/ Heidi Cohen- 29 readers -
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