Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • Deliverables and documentation to make your SEO strategy actionable

    …, or are they more powerful as one piece of content? For content and keyword themes, the focus needs to be on the intent behind the query: what the searcher is looking for. Competitor analysis Finally, a thorough competitive analysis will help to develop how you should set your expectations. How hard are your competitors hitting the marketing channels…

    Search Engine Watchin SEO- 12 readers -
  • SEO audit: a complete guide to the basics

    …, keyword research and competitive analysis are almost synonymous. Why do I say that? Because the keyword is the smallest measurement unit in SEO. By analyzing those keywords, you are at the same time analyzing your competition. Let’s use this example. You are producing food. Your competitor has X products (keywords) each one giving different…

    Search Engine Watchin SEO- 14 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 13 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … four free tools to analyze your social media competitors. #1: Do a Side-by-Side Comparison Fanpage Karma will analyze your and your competitors’ accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most robust and useful features fall within the Facebook realm. The free plan offers a detailed, 90-day analysis…

    Kiera Stein/ Social Media Examinerin Social- 28 readers -
  • How to Easily Analyze the Social Activities of Your Competitors

    … Do you want to freshen up your social media marketing? Have you thought about looking at other accounts for inspiration? Checking out what other companies are doing on social media can help you brainstorm your own content tactics. In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas…

    Social Media Examinerin How To's- 29 readers -
  • Why It Is So Much Easier To Succeed Now Then Before In CPA Marketing

    … and surf around the Internet in order to see what other marketers are doing. This took up a lot of time in terms of researching and doing competitor analysis. Right now, we have so many spytool out there that can help you with a blink of an eye. Just click a few buttons and you can see EVERYTHING out there on the Internet now. From BoxOfAds to spy…

    Ivan Ong/ ivan-ong.comin Affiliate- 10 readers -
  • The What, Why and How of Native Advertising

    … alongside Digital PR, Paid Search (PPC) and Social. Step 1 – Content Creation Create a mission statement – What is this campaign trying to achieve? Collect as much data as possible – whether that’s Facebook insights, GA data or competitor analysis. The Zazzle Facebook Audience Insight Calculator will help you do this. Based on that data, create…

    Laura Miller/ Relevancein Social Paid Search How To's- 28 readers -
  • Why Sponsored Reviews & Nofollow Links Are Highly Undervalued

    … follow this specific link.” In other words, building a ton of nofollow links to a website won’t improve (and won’t hurt too) its ranking as it doesn’t transfer any PageRank to the target website. Leverage Sponsored Reviews With Nofollow Links So, how can you leverage sponsored posts? When you pitch a blogger for a sponsored review, you don’t really…

    Mahesh Mohan/ Minterestin SEO Content Blogging- 42 readers -
  • Top 20 Local Marketing Blog Posts of 2014

    … should focus on for the most return-on-effort. How many citations are enough for your business to thrive? Karmen de Reuck discusses the pitfalls and background regarding building citations in an article. To show us the importance of local listings (as well as what constitutes a strong one) Vivek Patel puts together a smart guide getting…

    John Anyasor/ UpCity Daily Tipsin Social SEO Mobile Content- 14 readers -
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