Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • Deliverables and documentation to make your SEO strategy actionable

    … along their decision-making journey. Effective personas are driven by primary and secondary data, and used to gain a focused understanding of how a particular persona profile uses a particular “application” within a given context. SEO audit The next step, once you have identified your audience, is to perform an SEO audit. This process helps…

    Search Engine Watchin SEO- 11 readers -
  • SEO audit: a complete guide to the basics

    … said, an SEO auditor needs to perform: Technical analysis On-Page analysis Off-Page analysis Competitive analysis and keyword research 1) Technical analysis First thing that you have to determine is whether your website is working properly. This can be done with a technical analysis. It is highly recommended that you always start…

    Search Engine Watchin SEO- 13 readers -
  • Six ways you can watch your competitors watching you

    … can keep an eye on? 1. See which pages on your site they are looking at Log files can be an incredibly useful (if slightly overwhelming) source of data about how your site is being used, and if we have our competitors IP address we can use them to see which pages on our site they have been looking at. You can search through the bare logs…

    Search Engine Watch- 13 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … Do you want to improve your social media marketing? Have you looked at how your competitors are using social? There are tools to help you determine what’s working for you and your competitors, what isn’t working and why. In this article you’ll discover four free tools to compare your social media presence with your competitor’s. Discover…

    Kiera Stein/ Social Media Examinerin Social- 25 readers -
  • Why It Is So Much Easier To Succeed Now Then Before In CPA Marketing

    … and surf around the Internet in order to see what other marketers are doing. This took up a lot of time in terms of researching and doing competitor analysis. Right now, we have so many spytool out there that can help you with a blink of an eye. Just click a few buttons and you can see EVERYTHING out there on the Internet now. From BoxOfAds to spy…

    Ivan Ong/ ivan-ong.comin Affiliate- 10 readers -
  • The What, Why and How of Native Advertising

    … alongside Digital PR, Paid Search (PPC) and Social. Step 1 – Content Creation Create a mission statement – What is this campaign trying to achieve? Collect as much data as possible – whether that’s Facebook insights, GA data or competitor analysis. The Zazzle Facebook Audience Insight Calculator will help you do this. Based on that data, create…

    Laura Miller/ Relevancein Social Paid Search How To's- 27 readers -
  • Top 20 Local Marketing Blog Posts of 2014

    …. Not only must you oversee your own local strategy, but keep tabs on your competitors. Some of your best ideas come from them. Joe Kelly provides tips on competitor analysis. We’re certain that your Google Plus Local page could use a second set of eyes. Or better yet, another example of what to follow. Brian Honigman shares three examples of successful…

    John Anyasor/ UpCity Daily Tipsin Social SEO Mobile Content- 13 readers -
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