Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
    • Prioritizing Your PPC Platform Needs

      August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

      PPC Heroin Paid Search Retargeting- 15 readers -
  • Deliverables and documentation to make your SEO strategy actionable

    … in anticipation of the upcoming splitting of the Google indexes, in which mobile will be the priority index and desktop will be refreshed less often. Another way to help get the most out of this SEO audit is to request Analytics and Google Search Console access for the domain. Content audit Up next is the content audit. Now that you know what…

    Search Engine Watchin SEO- 14 readers -
  • SEO audit: a complete guide to the basics

    … said, an SEO auditor needs to perform: Technical analysis On-Page analysis Off-Page analysis Competitive analysis and keyword research 1) Technical analysis First thing that you have to determine is whether your website is working properly. This can be done with a technical analysis. It is highly recommended that you always start…

    Search Engine Watchin SEO- 15 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 19 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … four free tools to analyze your social media competitors. #1: Do a Side-by-Side Comparison Fanpage Karma will analyze your and your competitors’ accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most robust and useful features fall within the Facebook realm. The free plan offers a detailed, 90-day analysis…

    Kiera Stein/ Social Media Examinerin Social- 32 readers -
  • Why It Is So Much Easier To Succeed Now Then Before In CPA Marketing

    … It’s the truth. It is so much easier to succeed now than before not just in CPA marketing, but in any business that you are in. Here’s why: In the past, there wasn’t even anything call tracking software. There was nothing. Everything was manual subid tracking on the network itself. I will have to download the data into excel and download my…

    Ivan Ong/ ivan-ong.comin Affiliate- 14 readers -
  • The What, Why and How of Native Advertising

    … alongside Digital PR, Paid Search (PPC) and Social. Step 1 – Content Creation Create a mission statement – What is this campaign trying to achieve? Collect as much data as possible – whether that’s Facebook insights, GA data or competitor analysis. The Zazzle Facebook Audience Insight Calculator will help you do this. Based on that data, create…

    Laura Miller/ Relevancein Social Paid Search How To's- 35 readers -
  • Top 20 Local Marketing Blog Posts of 2014

    Posted November 11, 2014 by John Anyasor | How robust is your local marketing strategy? 2014 is coming to an imminent close and to get you ready for 2015, we’re counting down some of the best articles in specific inbound marketing categories including local marketing, SEO, social media, and more! Think of it as a roundup of our favorite articles of 2014.

    John Anyasor/ UpCity Daily Tips- 24 readers -
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