Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • Deliverables and documentation to make your SEO strategy actionable

    … along their decision-making journey. Effective personas are driven by primary and secondary data, and used to gain a focused understanding of how a particular persona profile uses a particular “application” within a given context. SEO audit The next step, once you have identified your audience, is to perform an SEO audit. This process helps…

    Search Engine Watchin SEO- 11 readers -
  • SEO audit: a complete guide to the basics

    … An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic…

    Search Engine Watchin SEO- 11 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where everything…

    Search Engine Watch- 12 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … Do you want to improve your social media marketing? Have you looked at how your competitors are using social? There are tools to help you determine what’s working for you and your competitors, what isn’t working and why. In this article you’ll discover four free tools to compare your social media presence with your competitor’s. Discover…

    Kiera Stein/ Social Media Examinerin Social- 25 readers -
  • Why It Is So Much Easier To Succeed Now Then Before In CPA Marketing

    … and surf around the Internet in order to see what other marketers are doing. This took up a lot of time in terms of researching and doing competitor analysis. Right now, we have so many spytool out there that can help you with a blink of an eye. Just click a few buttons and you can see EVERYTHING out there on the Internet now. From BoxOfAds to spy…

    Ivan Ong/ ivan-ong.comin Affiliate- 10 readers -
  • The What, Why and How of Native Advertising

    … alongside Digital PR, Paid Search (PPC) and Social. Step 1 – Content Creation Create a mission statement – What is this campaign trying to achieve? Collect as much data as possible – whether that’s Facebook insights, GA data or competitor analysis. The Zazzle Facebook Audience Insight Calculator will help you do this. Based on that data, create…

    Laura Miller/ Relevancein Social Paid Search How To's- 26 readers -
  • Top 20 Local Marketing Blog Posts of 2014

    … pieces of advice you should consider while putting together your master local strategy. What do you think of our top 20 local marketing articles for this year? Let us know of some of your other favorites below! Subscribe for daily tips to get your business more free web traffic. // MailChimp Signup Form ?> Categories: Content SEO, Local SEO, UpCity …

    John Anyasor/ UpCity Daily Tipsin Social SEO Mobile Content- 12 readers -
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