Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • Deliverables and documentation to make your SEO strategy actionable

    … in anticipation of the upcoming splitting of the Google indexes, in which mobile will be the priority index and desktop will be refreshed less often. Another way to help get the most out of this SEO audit is to request Analytics and Google Search Console access for the domain. Content audit Up next is the content audit. Now that you know what…

    Search Engine Watchin SEO- 13 readers -
  • SEO audit: a complete guide to the basics

    …, keyword research and competitive analysis are almost synonymous. Why do I say that? Because the keyword is the smallest measurement unit in SEO. By analyzing those keywords, you are at the same time analyzing your competition. Let’s use this example. You are producing food. Your competitor has X products (keywords) each one giving different…

    Search Engine Watchin SEO- 14 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 14 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … four free tools to analyze your social media competitors. #1: Do a Side-by-Side Comparison Fanpage Karma will analyze your and your competitors’ accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most robust and useful features fall within the Facebook realm. The free plan offers a detailed, 90-day analysis…

    Kiera Stein/ Social Media Examinerin Social- 28 readers -
  • Why It Is So Much Easier To Succeed Now Then Before In CPA Marketing

    … and surf around the Internet in order to see what other marketers are doing. This took up a lot of time in terms of researching and doing competitor analysis. Right now, we have so many spytool out there that can help you with a blink of an eye. Just click a few buttons and you can see EVERYTHING out there on the Internet now. From BoxOfAds to spy…

    Ivan Ong/ ivan-ong.comin Affiliate- 11 readers -
  • The What, Why and How of Native Advertising

    … not the only one. It truly had the ‘share’ factor. How many of those 18 million viewers now buy Friskies over Whiskas? I don’t know. But what I do know is that those people now have an emotional connection to the brand and are much more likely to be open to accepting brand messages from Friskies in future. How much should I invest? What’s the ROI? So…

    Laura Miller/ Relevancein Social Paid Search How To's- 29 readers -
  • Top 20 Local Marketing Blog Posts of 2014

    …. Not only must you oversee your own local strategy, but keep tabs on your competitors. Some of your best ideas come from them. Joe Kelly provides tips on competitor analysis. We’re certain that your Google Plus Local page could use a second set of eyes. Or better yet, another example of what to follow. Brian Honigman shares three examples of successful…

    John Anyasor/ UpCity Daily Tipsin Social SEO Mobile Content- 16 readers -
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