Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
    • “Customer First” Must be the Mantra

      Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any tool or piece of software is the people you are selling to.

      Marketing Technology Blog- 12 readers -
  • Prioritizing Your PPC Platform Needs

    … Questions There are different platforms for all of your PPC needs, including attribution, CRO, social, and reporting. Many platforms fulfill multiple needs. That being said, there are a lot of capabilities and features to sort through. How do you choose which features and capabilities matter and which don’t? You NEED to know your teams’ pain points…

    PPC Heroin Paid Search Retargeting- 15 readers -
  • Deliverables and documentation to make your SEO strategy actionable

    …, or are they more powerful as one piece of content? For content and keyword themes, the focus needs to be on the intent behind the query: what the searcher is looking for. Competitor analysis Finally, a thorough competitive analysis will help to develop how you should set your expectations. How hard are your competitors hitting the marketing channels…

    Search Engine Watchin SEO- 14 readers -
  • SEO audit: a complete guide to the basics

    …, keyword research and competitive analysis are almost synonymous. Why do I say that? Because the keyword is the smallest measurement unit in SEO. By analyzing those keywords, you are at the same time analyzing your competition. Let’s use this example. You are producing food. Your competitor has X products (keywords) each one giving different…

    Search Engine Watchin SEO- 16 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 22 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … four free tools to analyze your social media competitors. #1: Do a Side-by-Side Comparison Fanpage Karma will analyze your and your competitors’ accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most robust and useful features fall within the Facebook realm. The free plan offers a detailed, 90-day analysis…

    Kiera Stein/ Social Media Examinerin Social- 32 readers -