Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • Deliverables and documentation to make your SEO strategy actionable

    … in anticipation of the upcoming splitting of the Google indexes, in which mobile will be the priority index and desktop will be refreshed less often. Another way to help get the most out of this SEO audit is to request Analytics and Google Search Console access for the domain. Content audit Up next is the content audit. Now that you know what…

    Search Engine Watchin SEO- 10 readers -
  • SEO audit: a complete guide to the basics

    … said, an SEO auditor needs to perform: Technical analysis On-Page analysis Off-Page analysis Competitive analysis and keyword research 1) Technical analysis First thing that you have to determine is whether your website is working properly. This can be done with a technical analysis. It is highly recommended that you always start…

    Search Engine Watchin SEO- 11 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 12 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … four free tools to analyze your social media competitors. #1: Do a Side-by-Side Comparison Fanpage Karma will analyze your and your competitors’ accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most robust and useful features fall within the Facebook realm. The free plan offers a detailed, 90-day analysis…

    Kiera Stein/ Social Media Examinerin Social- 25 readers -
  • How to Easily Analyze the Social Activities of Your Competitors

    … Do you want to freshen up your social media marketing? Have you thought about looking at other accounts for inspiration? Checking out what other companies are doing on social media can help you brainstorm your own content tactics. In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas…

    Social Media Examinerin How To's- 28 readers -
  • Why It Is So Much Easier To Succeed Now Then Before In CPA Marketing

    … comfortable with your business, I wouldn’t suggest you to get them now. It is so much easier now than before to work on your CPA business than before. 3) In the past, there was no proper mentors and no proper courses out there on CPA marketing, there were a lot of scattered information all over the forums and all over the Internet and CPA…

    Ivan Ong/ ivan-ong.comin Affiliate- 10 readers -
  • The What, Why and How of Native Advertising

    …. Therefore engagement should be the main metric for success. When Native advertising goes wrong Done well, native ads can be interesting, informative and sell a product or build a brand. Get them wrong and your customers/readers will hate you for it. Knowing how to strike this delicate – yet crucial – balance is difficult, but the key is really…

    Laura Miller/ Relevancein Social Paid Search How To's- 26 readers -
  • Why Sponsored Reviews & Nofollow Links Are Highly Undervalued

    …. Zero traffic. And what about guest posts or paid posts? When you are doing a guest post or is buying a paid post then you are at the risk of getting a penalty sooner or later. Even big brands like Rap Genius, Interflora, Forbes, Overstock, JC Penney, etc. were penalized by Google for violating webmaster guidelines. They all were engaged in different…

    Mahesh Mohan/ Minterestin SEO Content Blogging- 38 readers -
  • Top Tips For Marketing Your Business On Twitter: Sharel Omer

    Just 7 short years ago, Twitter was simply an idea with a couple of people working on the platform. Now it’s one of the fastest growing social networks and one that businesses large and small are leveraging to connect with new customers daily. According to Twitter itself here are some astounding statistics about its platform: Twitter has 284 million monthly active users 5 ...

    Simon Dunant/ New Rise Digital- 24 readers -
  • Top 20 Local Marketing Blog Posts of 2014

    …. Not only must you oversee your own local strategy, but keep tabs on your competitors. Some of your best ideas come from them. Joe Kelly provides tips on competitor analysis. We’re certain that your Google Plus Local page could use a second set of eyes. Or better yet, another example of what to follow. Brian Honigman shares three examples of successful…

    John Anyasor/ UpCity Daily Tipsin Social SEO Mobile Content- 12 readers -
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