Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • “Customer First” Must be the Mantra

    … for the benefit of your customers the following elements should be core considerations. Competitor Analysis Knowing what your competitors are doing is central to finding the rights and wrongs within your industry. You can deposition your competitors by simply following their successes and failures closely and tapping into the likes and dislikes…

    Marketing Technology Blog- 13 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Deliverables and documentation to make your SEO strategy actionable

    … in anticipation of the upcoming splitting of the Google indexes, in which mobile will be the priority index and desktop will be refreshed less often. Another way to help get the most out of this SEO audit is to request Analytics and Google Search Console access for the domain. Content audit Up next is the content audit. Now that you know what…

    Search Engine Watchin SEO- 14 readers -
  • SEO audit: a complete guide to the basics

    … An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic…

    Search Engine Watchin SEO- 16 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 22 readers -
  • 4 Free Tools to Analyze Your Social Media Competitors

    … Do you want to improve your social media marketing? Have you looked at how your competitors are using social? There are tools to help you determine what’s working for you and your competitors, what isn’t working and why. In this article you’ll discover four free tools to compare your social media presence with your competitor’s. Discover…

    Kiera Stein/ Social Media Examinerin Social- 32 readers -
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