• View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 7 readers -
  • How To Develop Your Sales Forecast

    … your customers or sales? Think broadly. 6. Monitor competitors’ activities Actually check what your competitors are doing. Your goal is to anticipate what they’ll do. To help you, here’s a list of 16 places to look for competitors. Shop the competition to experience its customer process. Observe each aspect, from product presentation to ease…

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • What your competitors can teach you about your digital marketing

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Glancing over at your competitors can be a wonderful, if unexpected, way to improve your own digital marketing. Here’s how to take a creative look at your market to improve your…

    Constant Contact- 13 readers -
  • Not Everyone Who Interacts With You Is a Customer

    …. A web visitor can have many different reasons for perusing your site and spending time with your content, none of which have to do with becoming an actual customer. For example, visitors to your site could be: Competitors keeping an eye on you. Job seekers looking for a better gig. Students researching a college term paper. And yet…

    Marketing Technology Blog- 9 readers -
  • Getting Started With SEO Competitor Analysis

    … This is the transcript for our new video. Hello, today I’m going to be talking about SEO competitor analysis. It’s kind of a part of the SEO process that often gets forgotten about and isn’t focused on enough, but in fact it can be really beneficial for your business, and it’s not too difficult to do, but you can gain a lot of insight from…

    Emma North/ Koozai.comin Paid Search SEO- 8 readers -
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