Competitors

  • How to work with Sensitive Data Accounts

    … What do you do when you are told by the ever-present Google that you can’t use remarketing lists or other audiences in your paid search strategies? You work with out a strategy and suggest that remarketing could help engage users who have been on your site but did not convert the first time around. You get the tag placed, the list is built…

    PPC Heroin Affiliate Paid Search How To's- 7 readers -
  • Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors…

    PPC Heroin Paid Search- 25 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 13 readers -
  • How To Develop Your Sales Forecast

    … your customers or sales? Think broadly. 6. Monitor competitors’ activities Actually check what your competitors are doing. Your goal is to anticipate what they’ll do. To help you, here’s a list of 16 places to look for competitors. Shop the competition to experience its customer process. Observe each aspect, from product presentation to ease…

    Heidi Cohen/ Heidi Cohen- 35 readers -