• Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

      May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying t ...

      PPC Heroin Paid Search- 13 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … Structured snippets They are in the #1 spot. Hooray! But as I look at the ad through the eyes of the searcher, and I see the competitor ads, the top ad is not the one I would click first. I would actually click the bottom two before the top. In the bottom ads, one has a strong value prop listed in Description Line 1, which allowed it to be pulled…

    PPC Hero- 10 readers -
  • How To Develop Your Sales Forecast

    … 8 Easy Steps To Create Your Revenue Forecast Say the words “sales forecast” to a marketer. Suddenly they’re too busy to talk. “Ask finance,” they’ll respond. They think: Sales forecasts are the bean counters’ responsibility. The reality is they fear numbers. Numbers scare most marketers. I should know. I used to teach finance and analysis…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • What your competitors can teach you about your digital marketing

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Glancing over at your competitors can be a wonderful, if unexpected, way to improve your own digital marketing. Here’s how to take a creative look at your market to improve your…

    Constant Contact- 13 readers -
  • Not Everyone Who Interacts With You Is a Customer

    …. A web visitor can have many different reasons for perusing your site and spending time with your content, none of which have to do with becoming an actual customer. For example, visitors to your site could be: Competitors keeping an eye on you. Job seekers looking for a better gig. Students researching a college term paper. And yet…

    Marketing Technology Blog- 10 readers -
  • Getting Started With SEO Competitor Analysis

    This is the transcript for our new video. Hello, today I’m going to be talking about SEO competitor analysis. It’s kind of a part of the SEO process that often gets forgotten about and isn’t focused on enough, but in fact it can be really beneficial for your business, and it’s not too difficult to do, but you can gain a lot of insight from doing it.

    Emma North/ 9 readers -
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