• Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying t ...

    PPC Hero- 20 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … in the vacuum of an excel sheet Common practices should be tested Let’s explore these concepts in line with real-life examples. Value Propositions Take a look at the top ad in the above example. The ad has checked off several boxes on the “best practices” list, including: Clear, descriptive headline Good use of character limit Sitelink extensions…

    PPC Hero- 13 readers -
  • How To Develop Your Sales Forecast

    … for marketers at NYU. I was lucky it was a required course. Otherwise no one would take it! BUT sales forecasts often become your marketing sales goals. If you don’t help develop them, you’ll get stuck with overly aggressive budget targets. Often they don’t factor in your marketing history or potential outside factors. You don’t have to be afraid…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • What your competitors can teach you about your digital marketing

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Glancing over at your competitors can be a wonderful, if unexpected, way to improve your own digital marketing. Here’s how to take a creative look at your market to improve your…

    Constant Contact- 14 readers -
  • Not Everyone Who Interacts With You Is a Customer

    …. A web visitor can have many different reasons for perusing your site and spending time with your content, none of which have to do with becoming an actual customer. For example, visitors to your site could be: Competitors keeping an eye on you. Job seekers looking for a better gig. Students researching a college term paper. And yet…

    Marketing Technology Blog- 13 readers -
  • Getting Started With SEO Competitor Analysis

    … This is the transcript for our new video. Hello, today I’m going to be talking about SEO competitor analysis. It’s kind of a part of the SEO process that often gets forgotten about and isn’t focused on enough, but in fact it can be really beneficial for your business, and it’s not too difficult to do, but you can gain a lot of insight from…

    Emma North/ Koozai.comin Paid Search SEO- 9 readers -
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