• Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts

    … May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors…

    PPC Heroin Paid Search- 25 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … Structured snippets They are in the #1 spot. Hooray! But as I look at the ad through the eyes of the searcher, and I see the competitor ads, the top ad is not the one I would click first. I would actually click the bottom two before the top. In the bottom ads, one has a strong value prop listed in Description Line 1, which allowed it to be pulled…

    PPC Hero- 13 readers -
  • How To Develop Your Sales Forecast

    … 8 Easy Steps To Create Your Revenue Forecast Say the words “sales forecast” to a marketer. Suddenly they’re too busy to talk. “Ask finance,” they’ll respond. They think: Sales forecasts are the bean counters’ responsibility. The reality is they fear numbers. Numbers scare most marketers. I should know. I used to teach finance and analysis…

    Heidi Cohen/ Heidi Cohen- 35 readers -