Completion Rates

  • Video Ads Land on Flipboard and They Won’t Auto-play

    … Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. The videos ads will play in a full-screen format when clicked on by the user, and the ads will last from between 15 and 30 seconds, although longer format…

    Carla Marshall/ ReelSEOin Facebook- 8 readers -
  • Keep Facebook Videos Short and Sweet for Best Engagement

    When posting videos to Facebook, try to ensure they are as short as you can make them without losing context. A new study from Socialbakers, indicates that videos that run for less than 21 seconds do better in terms of completion rates than those over. Of course, the shorter the video, the more likely it is to keep the viewer's attention, but that's not always the case, espe ...

    Carla Marshall/ ReelSEO- 3 readers -
  • Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones

    … The Mobile Marketing Association's 2014 Mobile Video Benchmark Study offers some great insights into mobile video advertising including stats on completion rates and CTR for skippable and non-skippable mobile video ads. We have looked at Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable, and how Duration of Mobile Video…

    Christophor Rick/ ReelSEO- 2 readers -
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