Completion Rates

  • Video Ads Land on Flipboard and They Won’t Auto-play

    … that they see higher completion rates when users are given the choice to opt-in to play the video. Nicole McCormack, Flipboard's West Coast Online Ad Sales Director, explained the decision: When people are reading Flipboard and see an ad, we don’t want to suddenly be playing video that feels intrusive or causes latency in the experience. We believe…

    Carla Marshall/ ReelSEOin Facebook- 8 readers -
  • Keep Facebook Videos Short and Sweet for Best Engagement

    … When posting videos to Facebook, try to ensure they are as short as you can make them without losing context. A new study from Socialbakers, indicates that videos that run for less than 21 seconds do better in terms of completion rates than those over. Of course, the shorter the video, the more likely it is to keep the viewer's attention…

    Carla Marshall/ ReelSEOin Social- 5 readers -
  • Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones

    … The Mobile Marketing Association's 2014 Mobile Video Benchmark Study offers some great insights into mobile video advertising including stats on completion rates and CTR for skippable and non-skippable mobile video ads. We have looked at Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable, and how Duration of Mobile Video…

    Christophor Rick/ ReelSEO- 2 readers -
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