Complex Media

Complex is a New York-based bi-monthly magazine founded by the fashion designer Marc Ecko that has expanded into a lifestyle website and media network for young men aged 16–29. Complex reports on trends in fashion, music, art and design, technology, sports and video games with a focus on niche cultures such as streetwear, sneaker culture, hip-hop, and graphic art.Complex reports a circulation of 500,000 and has in excess of 90 million unique monthly views to its site.
Posts about Complex Media
  • Live Blog: The #CES2015 Panel On Native Advertising

    … Innovates” — includes the following panelists: Mark Kapczynski, CEO, Kontrol Media (Moderator) Seth Rogin, Chief Revenue Officer, Mashable Tom Wolfe, VP, Business Development, YuMe Moksha Fitzgibbons, CRO, Complex Media Aron Levitz, Head of Business Developmen, Wattpad Katie Kulik, Global SVP of Sales and Marketing, CBS Interactive Mitchell Reichgut…

    Danny Sullivan/ Marketing Land- 22 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 17 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 4 readers -
  • Why publishers are learning how to buy ads

    … Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development. Gone is the “build it and they will come…

    Lucia Moses/ Digidayin Social Google Facebook Twitter How To's- 6 readers -
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