Complex Media

Complex is a New York-based bi-monthly magazine founded by the fashion designer Marc Ecko that has expanded into a lifestyle website and media network for young men aged 16–29. Complex reports on trends in fashion, music, art and design, technology, sports and video games with a focus on niche cultures such as streetwear, sneaker culture, hip-hop, and graphic art.Complex reports a circulation of 500,000 and has in excess of 90 million unique monthly views to its site.
Posts about Complex Media
  • Live Blog: The #CES2015 Panel On Native Advertising

    … Innovates” — includes the following panelists: Mark Kapczynski, CEO, Kontrol Media (Moderator) Seth Rogin, Chief Revenue Officer, Mashable Tom Wolfe, VP, Business Development, YuMe Moksha Fitzgibbons, CRO, Complex Media Aron Levitz, Head of Business Developmen, Wattpad Katie Kulik, Global SVP of Sales and Marketing, CBS Interactive Mitchell Reichgut…

    Danny Sullivan/ Marketing Land- 26 readers -
  • It’s a good time to run a big YouTube network

    … to advertisers like Maybelline and L’Oreal Paris, which ran branded campaigns with StyleHaul creators this year. Roughly half of StyleHaul’s revenue comes from YouTube ads, with branded content deals serving as the company’s second major revenue stream. Some existing media companies have started their own MCNs, like Complex Media, but larger…

    Eric Blattberg/ Digidayin Social YouTube- 29 readers -
  • Complex courts YouTube creators with its own new network

    … Over the past few months, men’s entertainment platform Complex Media has been slowly building its own multi-channel network and pitching it to video creators as a way to expand their reach beyond YouTube — and boost their ad revenue. The network model is a familiar one for Complex, which also runs the Complex Media Network, a collection of 120…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • Why publishers are learning how to buy ads

    Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development.

    Lucia Moses/ Digiday- 10 readers -
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