Compliance

  • Social’s Media’s Road to Longevity under GDPR

    …, Snapchat’s parent company IPO-ing earlier this year. However, from a legislation perspective, the future of social and audience outreach will hinge on clear consent as we see the introduction of General Data Protection Regulation (GDPR) in May next year. Social media will be thrust into the world of opt-in marketing and consumer communication might…

    Marketing Technology Blog- 22 readers -
  • New Compliance Council Whitepaper on Influencer Disclosure

    … Learn the basic disclosure requirements in influencer marketing in this whitepaper produced by the PMA Compliance Council. Free download. The post New Compliance Council Whitepaper on Influencer Disclosure appeared first on The PMA. …

    The PMA- 12 readers -
  • The 6 Roadblocks to Going Global with Your E-Commerce

    … information systems don’t provide a single platform to set up and exchange quality product content with trading partners. Exchange – existing product information systems don’t meet the standards of their trading partners. Compliance – suppliers struggle to keep up with different regulatory standards across countries. Quality – merchants can’t…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Zero registrars pass ICANN audit

    … Some of the biggest names in the registrar game were among a bewildering 100% that failed an ICANN first-pass audit in the latest round of random compliance checks. Of the 55 registrars picked to participate in the audit, a resounding 0 passed the initial audit, according to data released today. Among them were recognizable names including…

    Kevin Murphy/ DomainIncite- 14 readers -
  • Know Your Fair Use, Disclosure and IP

    … This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 12 readers -
  • LeadsCouncil Publishes New Lead Generation Standards Guide

    … LeadsCouncil recently launched their 2017 Lead Generation Standards Guide. It is a very important read for all participants in the lead gen industry. The guide provides a set of standards that apply to both buyers and sellers of leads. They cover: Contracting practices Marketing practices Monitoring Handling of Consumer Data The standards guide…

    The PMA- 9 readers -
  • FTC 2016 Annual Highlights

    … helps members of the military community navigate personal financial decisions in light of the unique challenges they face, such as frequent relocations and deployment. Contact an advertising compliance lawyer if you would like to discuss FTC regulatory policy, or the design and implementation of compliant advertising campaigns. HINCH NEWMAN LLP…

    Richard B. Newman/ Performance Marketing Insider- 19 readers -
  • Website Counter-Sues Federal Trade Commission Right Back

    … to believe their counsel has a serious strategy or two very large brass balls. Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs. …

    Pace Lattin/ Performance Marketing Insider- 23 readers -
  • .feedback gTLD in breach of contract after big brand “fraud” claims

    … ICANN has slapped .feedback operator Top Level Spectrum with a contract breach notice after a huge complaint about alleged fraud filed by a gang of big brands. The company becomes the third new gTLD to be hit by a breach notice, and the first to receive one as a result of losing a Public Interest Commitments Dispute Resolution Process case…

    Kevin Murphy/ DomainIncite- 28 readers -
  • P&G’s Digital Shitty Advertising Bombshell

    … P&G is the largest advertiser in the world, sinking millions of dollars into virtually every ad medium available. Needless to say, when they talk about their intentions with any type of ads, the industry listens. When Chief Brand Officer Marc Prichard commented about digital advertising saying that they do not, “want to waste time and money…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
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