Comscore

comScore is an American Internet analytics company providing marketing data and analytics to many of the world's largest enterprises, agencies, and publishers.
Posts about Comscore
    • Attribution and Measurement  is Creating a Data Management Arms Race

      David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...

      Street Fight- 14 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … and mastodons roamed the Earth,” he wrote. I count three as a study by Matt Gielen, of Little Monster Media, entitled, “Reverse Engineering the YouTube Algorithm.” Now this shouldn’t be brand new news to savvy video marketers but it is worth reiterating just how important this information is for publishers, brands, and their marketing teams. His…

    Greg Jarboe/ ReelSEOin Social YouTube- 33 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … entities (like The New York Times, The Washington Post, BBC and Bloomberg) found that Facebook distribution of their proprietary content yielded weak results and hindered direct relationships with their audience in 2016 according to Digital Content Next. Beyond yielding a paltry $560,144 in revenues, Facebook’s media distribution misses…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 28 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 23 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 11 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 27 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … targeting Millennial women. And The Independent recently became the U.K.’s first national newspaper to move to a digital-only future. #2 Mobile Comes First: Recent comScore data shows that desktop internet use might have peaked last year, and is in a steady decline in favor of mobile – particularly on video savvy social platforms. That’s why many…

    Greg Jarboe/ ReelSEOin Social Facebook- 24 readers -
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