Comscore

comScore is an American Internet analytics company providing marketing data and analytics to many of the world's largest enterprises, agencies, and publishers.
Posts about Comscore
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according…

    Street Fight- 14 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … and mastodons roamed the Earth,” he wrote. I count three as a study by Matt Gielen, of Little Monster Media, entitled, “Reverse Engineering the YouTube Algorithm.” Now this shouldn’t be brand new news to savvy video marketers but it is worth reiterating just how important this information is for publishers, brands, and their marketing teams. His…

    Greg Jarboe/ ReelSEOin Social YouTube- 34 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … analysis of 16 sources, the best time to post for Facebook engagement is: Saturday and Sunday between noon and 1 pm Thursday and Friday between1 and 4 pm Wednesday at 3 pm Best Times To Post on Facebook – CoSchedule BTW, Check out The Social Media Hat’s Mike Alton‘s guide to help you repost other people’s content on Facebook. What does 2017…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 28 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 23 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 11 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … views per day, and it has supplanted other social networks as the primary way young people communicate. comScore reports that more than 60 percent of Americans between the ages of 13 and 38 are Snapchat users, and according to eMarketer, 45 percent of Snapchat’s users are between 18 and 24, while this demographic represents just 16 percent…

    Inside Facebook- 27 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … targeting Millennial women. And The Independent recently became the U.K.’s first national newspaper to move to a digital-only future. #2 Mobile Comes First: Recent comScore data shows that desktop internet use might have peaked last year, and is in a steady decline in favor of mobile – particularly on video savvy social platforms. That’s why many…

    Greg Jarboe/ ReelSEOin Social Facebook- 26 readers -
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