Condé Nast

Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Glamour, Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired.The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: Beauty Inc.
Posts about Condé Nast
  • Can GQ make the digital leap?

    … to be an American male. What I do think we need to do a better job of across the publishing community is roll out low-cost, easily implementable solutions. The mantra I hear most often from advertisers is, when they look at their ad partners, they’re increasingly getting frustrated with the scattershot approach.” To that end, Mittman has introduced 18 new…

    Lucia Moses/ Digidayin Twitter- 14 readers -
  • 2015: A make-or-break year for traditional publishers

    …. Traditional publishers will have their make-or-break year: If they fail, they die. It’s no secret that Hearst, Condé Nast, and Time Inc. make most of their advertising dollars in vertical categories like sports, fashion, entertainment, beauty, home, and celebrity. This dovetails with the fact that most brand advertising dollars are aimed at female…

    Digidayin Social- 19 readers -
  • The state of native ads on mobile in 5 charts

    … platform is used by The Huffington Post, Condé Nast, Bloomberg and others, packaged up a set of benchmarks that show how the format is performing on mobile, tablet and desktop. Polar found that native ads do better on mobile than on desktop, where native ads have to compete with so many other elements for attention. However, mobile devices aren’t…

    Lucia Moses/ Digiday- 9 readers -
  • Programmatic’s biggest challenges: Talent, education, fraud

    … of emphasis for so-called premium publishers lately, with BuzzFeed, Hearst, Condé Nast, Time and Vice, among others, all investing heavily in video production. The logic is simple: The video ad market is growing and video generally commands a higher cost per thousand impressions, so publishers are trying to take advantage. But some publishers are still…

    John Mcdermott/ Digiday- 13 readers -
  • Inside Refinery29′s video strategy

    … in the digital video space. “I don’t see Condé Nast producing [the Hasidic fashion episode],” said Refinery29 co-founder Philippe von Borries. “We’re touching people living at the fringes, talking about people who oftentimes get a bad reputation. … We grew up with that in our DNA.” Since opening its doors in 2005, Refinery29 has grown to 200 employees…

    Eric Blattberg/ Digidayin Facebook YouTube- 17 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … as they might if they were browsing at Hudson News while waiting for the subway.” “Finally, a Reason to Read Magazines on a Tablet,” effused All Things D in 2012. “Digital publishing should look even more advanced within the next year,” ZDNet wrote. Many of the reports did eventually get around to the numerous potential stumbling blocks, like the limited…

    Lucia Moses/ Digiday- 7 readers -
  • Digital upfronts come to the UK, buyers shrug

    … enthusiasm about new content offerings. The likes of Microsoft, Yahoo, AOL and Condé Nast have all used the NewFronts to announce new Web video programming, ranging from full 30-minute episodic series to shorter snackable content. Though perhaps not at the lavish scale seen in the U.S., or even ITV’s celebrity-filled upfront, there will be parties…

    Chris Smith/ Digidayin Google Facebook Twitter YouTube- 6 readers -
  • The New and Improved MSN Homepage

    …, The Wall Street Journal, The Washington Post, CNN, AOL (including TechCrunch and Huffington Post) and Condé Nast (including Vanity Fair, Epicurious, Bon Appétit). Worldwide – The Yomiuri Shimbun and The Asahi Shimbun in Japan; Sky News, The Guardian and the Telegraph in the UK, NDTV and Hindustan Times in India, Le Figaro and Le Monde in France…

    Russell O’sullivan/ State of Digitalin SEO Content Facebook Twitter- 14 readers -
  • 4 ways magazines are making video work

    … oversees the 12-person video asset creation unit at Meredith, a 2-year-old division that works across the portfolio of magazine brands like Better Homes and Gardens and Traditional Home. It also creates original series such as a recently launched BHG TV show with Net2TV and the Parents video series “Lords of the Playground.” (This unit is separate…

    Lucia Moses/ Digiday- 11 readers -
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