Condé Nast

Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Glamour, Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired.The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: Beauty Inc.
Posts about Condé Nast
  • Can GQ make the digital leap?

    … Howard Mittman is unique at Condé Nast. As publisher of Wired, he grew the tech publication’s digital revenues to 50 percent of overall sales. Now, as a far more difficult second act, Mittman is trying to do the same at men’s title GQ, where he became publisher in September. His goal is a big one: to grow GQ’s digital ad revenue to 50 percent…

    Lucia Moses/ Digidayin Twitter- 19 readers -
  • 2015: A make-or-break year for traditional publishers

    … readers. Magazine publishers have quietly made the lion’s share of their revenue around flagship publications like People, Cosmopolitan, Vogue, Southern Living, Seventeen and Glamour. These publications have allowed the magazine companies to survive and reap profits even as issues of Newsweek and Time struggle for financial relevancy…

    Digidayin Social- 23 readers -
  • The state of native ads on mobile in 5 charts

    … Mobile monetization is causing a big headache for publishers. While consumers spend more of their time on their devices, the platform isn’t getting a proportionate share of ad revenue: ad rates are nearly one-fifth what they are on desktop. And while banner ads perform badly on small screens, native ads are showing promise as a way to get…

    Lucia Moses/ Digiday- 11 readers -
  • Programmatic’s biggest challenges: Talent, education, fraud

    … of emphasis for so-called premium publishers lately, with BuzzFeed, Hearst, Condé Nast, Time and Vice, among others, all investing heavily in video production. The logic is simple: The video ad market is growing and video generally commands a higher cost per thousand impressions, so publishers are trying to take advantage. But some publishers are still…

    John Mcdermott/ Digiday- 14 readers -
  • Inside Refinery29′s video strategy

    … in the digital video space. “I don’t see Condé Nast producing [the Hasidic fashion episode],” said Refinery29 co-founder Philippe von Borries. “We’re touching people living at the fringes, talking about people who oftentimes get a bad reputation. … We grew up with that in our DNA.” Since opening its doors in 2005, Refinery29 has grown to 200 employees…

    Eric Blattberg/ Digidayin Facebook YouTube- 27 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … of digital editions. Past media consortiums (PressPlay, New Century Network, Maghound) haven’t had a good track record of success (Hulu, for that matter, famously has had its own infighting issues), but that didn’t deter Condé Nast, Hearst, Meredith, News Corp. and Time Inc. from setting aside their rivalries and chipped in at least $25 million…

    Lucia Moses/ Digiday- 8 readers -
  • Digital upfronts come to the UK, buyers shrug

    … enthusiasm about new content offerings. The likes of Microsoft, Yahoo, AOL and Condé Nast have all used the NewFronts to announce new Web video programming, ranging from full 30-minute episodic series to shorter snackable content. Though perhaps not at the lavish scale seen in the U.S., or even ITV’s celebrity-filled upfront, there will be parties…

    Chris Smith/ Digidayin Google Facebook Twitter YouTube- 8 readers -
  • The New and Improved MSN Homepage

    …, The Wall Street Journal, The Washington Post, CNN, AOL (including TechCrunch and Huffington Post) and Condé Nast (including Vanity Fair, Epicurious, Bon Appétit). Worldwide – The Yomiuri Shimbun and The Asahi Shimbun in Japan; Sky News, The Guardian and the Telegraph in the UK, NDTV and Hindustan Times in India, Le Figaro and Le Monde in France…

    Russell O’sullivan/ State of Digitalin SEO Content Facebook Twitter- 18 readers -
  • 4 ways magazines are making video work

    … Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch. But the devil is in the details or, more precisely, in the execution. There are internal challenges to organizing to create video — just ask Condé Nast…

    Lucia Moses/ Digiday- 11 readers -
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