Condé Nast

Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Glamour, Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired.The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: Beauty Inc.
Posts about Condé Nast
  • Can GQ make the digital leap?

    … Howard Mittman is unique at Condé Nast. As publisher of Wired, he grew the tech publication’s digital revenues to 50 percent of overall sales. Now, as a far more difficult second act, Mittman is trying to do the same at men’s title GQ, where he became publisher in September. His goal is a big one: to grow GQ’s digital ad revenue to 50 percent…

    Lucia Moses/ Digidayin Twitter- 17 readers -
  • 2015: A make-or-break year for traditional publishers

    …. Traditional publishers will have their make-or-break year: If they fail, they die. It’s no secret that Hearst, Condé Nast, and Time Inc. make most of their advertising dollars in vertical categories like sports, fashion, entertainment, beauty, home, and celebrity. This dovetails with the fact that most brand advertising dollars are aimed at female…

    Digidayin Social- 23 readers -
  • The state of native ads on mobile in 5 charts

    … consumers’ attention on mobile devices. Consider Facebook’s experience with mobile: according to a study by Marin Software, click-through rates of Facebook’s mobile-only newsfeed ads are 187 percent higher on mobile than on desktop. There are catches, of course. Native ads’ performance is driven by a lot of factors. Ads do better when they appear…

    Lucia Moses/ Digiday- 11 readers -
  • Programmatic’s biggest challenges: Talent, education, fraud

    … of emphasis for so-called premium publishers lately, with BuzzFeed, Hearst, Condé Nast, Time and Vice, among others, all investing heavily in video production. The logic is simple: The video ad market is growing and video generally commands a higher cost per thousand impressions, so publishers are trying to take advantage. But some publishers are still…

    John Mcdermott/ Digiday- 14 readers -
  • Inside Refinery29′s video strategy

    … in the digital video space. “I don’t see Condé Nast producing [the Hasidic fashion episode],” said Refinery29 co-founder Philippe von Borries. “We’re touching people living at the fringes, talking about people who oftentimes get a bad reputation. … We grew up with that in our DNA.” Since opening its doors in 2005, Refinery29 has grown to 200 employees…

    Eric Blattberg/ Digidayin Facebook YouTube- 25 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … of digital editions. Past media consortiums (PressPlay, New Century Network, Maghound) haven’t had a good track record of success (Hulu, for that matter, famously has had its own infighting issues), but that didn’t deter Condé Nast, Hearst, Meredith, News Corp. and Time Inc. from setting aside their rivalries and chipped in at least $25 million…

    Lucia Moses/ Digiday- 8 readers -
  • Digital upfronts come to the UK, buyers shrug

    … enthusiasm about new content offerings. The likes of Microsoft, Yahoo, AOL and Condé Nast have all used the NewFronts to announce new Web video programming, ranging from full 30-minute episodic series to shorter snackable content. Though perhaps not at the lavish scale seen in the U.S., or even ITV’s celebrity-filled upfront, there will be parties…

    Chris Smith/ Digidayin Google Facebook Twitter YouTube- 7 readers -
  • The New and Improved MSN Homepage

    …, The Wall Street Journal, The Washington Post, CNN, AOL (including TechCrunch and Huffington Post) and Condé Nast (including Vanity Fair, Epicurious, Bon Appétit). Worldwide – The Yomiuri Shimbun and The Asahi Shimbun in Japan; Sky News, The Guardian and the Telegraph in the UK, NDTV and Hindustan Times in India, Le Figaro and Le Monde in France…

    Russell O’sullivan/ State of Digitalin SEO Content Facebook Twitter- 17 readers -
  • 4 ways magazines are making video work

    … producers. McCabe assigned executive producers to the magazine brands according to their expertise (the big brands like People and Sports Illustrated have dedicated teams as well), so they would be familiar with the subject matter. The producers also go to daily editorial meetings, and the brands and video unit will both attend stakeholder meetings…

    Lucia Moses/ Digiday- 11 readers -
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