Condé Nast

Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Glamour, Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired.The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: Beauty Inc.
Posts about Condé Nast
  • Can GQ make the digital leap?

    … Howard Mittman is unique at Condé Nast. As publisher of Wired, he grew the tech publication’s digital revenues to 50 percent of overall sales. Now, as a far more difficult second act, Mittman is trying to do the same at men’s title GQ, where he became publisher in September. His goal is a big one: to grow GQ’s digital ad revenue to 50 percent…

    Lucia Moses/ Digidayin Twitter- 13 readers -
  • 2015: A make-or-break year for traditional publishers

    …. Traditional publishers will have their make-or-break year: If they fail, they die. It’s no secret that Hearst, Condé Nast, and Time Inc. make most of their advertising dollars in vertical categories like sports, fashion, entertainment, beauty, home, and celebrity. This dovetails with the fact that most brand advertising dollars are aimed at female…

    Digidayin Social- 18 readers -
  • The state of native ads on mobile in 5 charts

    … platform is used by The Huffington Post, Condé Nast, Bloomberg and others, packaged up a set of benchmarks that show how the format is performing on mobile, tablet and desktop. Polar found that native ads do better on mobile than on desktop, where native ads have to compete with so many other elements for attention. However, mobile devices aren’t…

    Lucia Moses/ Digiday- 8 readers -
  • Programmatic’s biggest challenges: Talent, education, fraud

    … of emphasis for so-called premium publishers lately, with BuzzFeed, Hearst, Condé Nast, Time and Vice, among others, all investing heavily in video production. The logic is simple: The video ad market is growing and video generally commands a higher cost per thousand impressions, so publishers are trying to take advantage. But some publishers are still…

    John Mcdermott/ Digiday- 13 readers -
  • Inside Refinery29′s video strategy

    … To differentiate itself from publishers like Vogue and Glamour, Refinery29 is taking cues from Anthony Bourdain’s “No Reservations.” Over the past few weeks, fashion and lifestyle site Refinery29 has been rolling out its latest video series, “Style Out There.” Like wandering foodie Bourdain, “Out There” host Asha Leo trots the globe to document…

    Eric Blattberg/ Digidayin Facebook YouTube- 16 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … of digital editions. Past media consortiums (PressPlay, New Century Network, Maghound) haven’t had a good track record of success (Hulu, for that matter, famously has had its own infighting issues), but that didn’t deter Condé Nast, Hearst, Meredith, News Corp. and Time Inc. from setting aside their rivalries and chipped in at least $25 million…

    Lucia Moses/ Digiday- 7 readers -
  • Digital upfronts come to the UK, buyers shrug

    After seven years in the U.S., the vogue for “digital upfronts” is arriving in the U.K., with 11 digital media sellers set next week to hawk their wares to groups of media buyers. Like in the U.S., media buyers are skeptical of upfronts as much more than a marketing exercise. After all, most digital media spending is committed ahead of time like the TV industry. The additional problem for the U.

    Chris Smith/ Digiday- 5 readers -
  • The New and Improved MSN Homepage

    …, The Wall Street Journal, The Washington Post, CNN, AOL (including TechCrunch and Huffington Post) and Condé Nast (including Vanity Fair, Epicurious, Bon Appétit). Worldwide – The Yomiuri Shimbun and The Asahi Shimbun in Japan; Sky News, The Guardian and the Telegraph in the UK, NDTV and Hindustan Times in India, Le Figaro and Le Monde in France…

    Russell O’sullivan/ State of Digitalin SEO Content Facebook Twitter- 12 readers -
  • 4 ways magazines are making video work

    … Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch. But the devil is in the details or, more precisely, in the execution. There are internal challenges to organizing to create video — just ask Condé Nast…

    Lucia Moses/ Digiday- 11 readers -
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