Condé Nast

Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Glamour, Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired.The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: Beauty Inc.
Posts about Condé Nast
  • Can GQ make the digital leap?

    … to be an American male. What I do think we need to do a better job of across the publishing community is roll out low-cost, easily implementable solutions. The mantra I hear most often from advertisers is, when they look at their ad partners, they’re increasingly getting frustrated with the scattershot approach.” To that end, Mittman has introduced 18 new…

    Lucia Moses/ Digidayin Twitter- 17 readers -
  • 2015: A make-or-break year for traditional publishers

    … to solve this problem now. Clueless media pundits will continue to regurgitate buzzwords like “native,” “video” and “mobile” If nothing else, one can hope that 2015 brings with it less buzzword speak. Let’s start with native advertising, which is not new. Content creators will depend upon it in 2015, just as they did in 1925 (radio was 100 percent…

    Digidayin Social- 22 readers -
  • The state of native ads on mobile in 5 charts

    … consumers’ attention on mobile devices. Consider Facebook’s experience with mobile: according to a study by Marin Software, click-through rates of Facebook’s mobile-only newsfeed ads are 187 percent higher on mobile than on desktop. There are catches, of course. Native ads’ performance is driven by a lot of factors. Ads do better when they appear…

    Lucia Moses/ Digiday- 9 readers -
  • Programmatic’s biggest challenges: Talent, education, fraud

    … of emphasis for so-called premium publishers lately, with BuzzFeed, Hearst, Condé Nast, Time and Vice, among others, all investing heavily in video production. The logic is simple: The video ad market is growing and video generally commands a higher cost per thousand impressions, so publishers are trying to take advantage. But some publishers are still…

    John Mcdermott/ Digiday- 13 readers -
  • Inside Refinery29′s video strategy

    … in the digital video space. “I don’t see Condé Nast producing [the Hasidic fashion episode],” said Refinery29 co-founder Philippe von Borries. “We’re touching people living at the fringes, talking about people who oftentimes get a bad reputation. … We grew up with that in our DNA.” Since opening its doors in 2005, Refinery29 has grown to 200 employees…

    Eric Blattberg/ Digidayin Facebook YouTube- 20 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … of digital editions. Past media consortiums (PressPlay, New Century Network, Maghound) haven’t had a good track record of success (Hulu, for that matter, famously has had its own infighting issues), but that didn’t deter Condé Nast, Hearst, Meredith, News Corp. and Time Inc. from setting aside their rivalries and chipped in at least $25 million…

    Lucia Moses/ Digiday- 8 readers -
  • Digital upfronts come to the UK, buyers shrug

    … enthusiasm about new content offerings. The likes of Microsoft, Yahoo, AOL and Condé Nast have all used the NewFronts to announce new Web video programming, ranging from full 30-minute episodic series to shorter snackable content. Though perhaps not at the lavish scale seen in the U.S., or even ITV’s celebrity-filled upfront, there will be parties…

    Chris Smith/ Digidayin Google Facebook Twitter YouTube- 6 readers -
  • The New and Improved MSN Homepage

    … As content portals go, MSN has been the go to place for millions of people across the globe on a daily basis. It may not be your preferred destination for your up to date news, but it certainly can’t be denied that it has its fair share of traffic – and all this since 1998, that’s 16 years of internet time! And there maybe an argument around…

    Russell O’sullivan/ State of Digitalin SEO Content Facebook Twitter- 15 readers -
  • 4 ways magazines are making video work

    … producers. McCabe assigned executive producers to the magazine brands according to their expertise (the big brands like People and Sports Illustrated have dedicated teams as well), so they would be familiar with the subject matter. The producers also go to daily editorial meetings, and the brands and video unit will both attend stakeholder meetings…

    Lucia Moses/ Digiday- 11 readers -
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