Conde Naste Publications

  • Study: Brand Content Drives Massive Brand Lift

    … on content marketing. Through content, it appears we’ve been able to punch above our weight in this group, greatly outpacing our better-funded competitors and surpassing or matching the brand affinity associated with storied editorial brands like The New York Times and Condé Nast. The key to raising performance on brand affinity KPIs is getting…

    The Content Strategistin EMail Content- 22 readers -
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