Confirmation Bias

  • 5 Requirements for Viral Content

    … with it—whether it’s to share it or trash it. Perhaps the most important bias you should know about is the confirmation bias, which affirms something with which the reader strongly identifies. In fact, according to Marketing Land, 20 percent of social users choose to share something because it reflects who they are. Content such as quizzes, polls, trivia…

    Larry Alton/ Relevancein Social Content- 12 readers -
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