Confirmed Opt-In Lite

  • 5 New Email Marketing Terms You Should Know

    …, if in a month you lost 1,000 subscribers that had an average SLV of $100 and you gained 1,000 subscribers through an acquisition channel that tends to attract subscribers with a SLV of $10, then your real list growth fell significantly even though your absolute list growth was zero. 5. Confirmed Opt-In Lite (COIL) Confirmed opt-in (COI)—sometimes…

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