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  • CEI 105: Newsjacking with David Meerman Scott

    … Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made…

    Felicity Fields/ Firepole Marketing Blogin SEO- 18 readers -
  • CEI 104: Building Your Quiet Power Strategy with Tara Gentile

    … As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward. That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our…

    Felicity Fields/ Firepole Marketing Blog- 16 readers -
  • CEI 103: Going Away on Business Retreats with Danny Iny

    … Sometimes, you just need to get away. In a professional setting like running your own business, this often means going on a retreat. A business retreat is a great time for your team to connect with each other, think about big picture strategy and refresh and recharge themselves for the work ahead. Firepole Marketing has gone on retreat twice…

    Felicity Fields/ Firepole Marketing Blog- 8 readers -
  • CEI 101: The Cutting Edge of Indie Publishing with Sean Platt

    … If you are new to our podcast, you may also be new to Sean Platt, the author of Write. Publish. Repeat. Sean is also our most interviewed guest on the show, and it’s not hard to see why! Not only does Sean run a successful online business, he’s also a successful online author and self-publisher. Today, Danny catches up with Sean to talk about…

    Felicity Fields/ Firepole Marketing Blog- 4 readers -
  • CEI 098: Pivoting Your Business with Melissa Anzman

    … As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before. That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show. Melissa had built…

    Felicity Fields/ Firepole Marketing Blog- 11 readers -
  • CEI 094: Getting Traction for Your Business with Justin Mares

    … We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting…

    Felicity Fields/ Firepole Marketing Blog- 13 readers -
  • CEI 093: How to Scale Your Business with Jeff Hoffman

    … your business, are you scaling your marketing, in order to generate more customers? Or are you scaling the systems that let you handle your growth without falling apart? Hint: the answer is some of both! At 18:40 - You’re probably excited about exploring the ideas of scaling and growing your business. If you were to clear 3 hours of your calendar…

    Felicity Fields/ Firepole Marketing Blogin How To's- 6 readers -