• Local’s Next Battleground: In-Car Media

      I’ve always considered Uber to be a wild card in local advertising. It knows where you’re going and where you’ve been, which has bred speculation about delivering local ads. And your buying intent is arguably heightened when Ubering about town. But I’ve been skeptical about Uber actually delivering ads.

      Michael Boland/ Street Fight- 10 readers -
  • Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects

    … location analytics courtesy of Posterscope and Vistar Media. Posterscope will use Vistar Media’s location data to support an bidding platform for ad delivery to signs owned by Lamar Advertising and Outfront Media. Two Major ‘Local Metatrends’ of 2014 (Screenwerk) Greg Sterling: Mobile-location history is delivering real-world behavioral data…

    Street Fight- 10 readers -
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