Connected Commerce

  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … light up. We think there’s an interesting case for making certain objects connected on their own. Think of it as search for the physical word. It’s a bit abstract, but the premise is very clear: The online world that we’re used to has tons of available information, but the physical world is this place we’re trying to navigate at all times, and your phone doesn’t have any context about it. Beacons are one way to solve that. Annie Melton is Street Fight’s news editor. This interview has been edited for length and clarity. …

    Street Fightin Google- 15 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …-of-sale systems, many of which leverage tablets, mobile phones, and payments. Mobile advertising and marketing – along with social media marketing – is pushing hard on traditional local marketing tactics and measurement. This intersection of mobile, new POS systems, and new marketing technologies, if integrated and implemented properly, should help…

    Street Fightin SEO Mobile- 11 readers -
  • New York: The Original ‘On Demand’ Economy?

    … New York City is a buzz of anything you want, anywhere you want it, at almost any time you want it: Cars come when they’re called. Chinese food is delivered seemingly before you put down the phone. Personal assistants fetch the tiniest, most frivolous items. Hair stylists will come to your home, and bodegas are open twenty-four hours a day…

    Street Fight- 6 readers -
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