Connected Commerce

  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … light up. We think there’s an interesting case for making certain objects connected on their own. Think of it as search for the physical word. It’s a bit abstract, but the premise is very clear: The online world that we’re used to has tons of available information, but the physical world is this place we’re trying to navigate at all times, and your phone doesn’t have any context about it. Beacons are one way to solve that. Annie Melton is Street Fight’s news editor. This interview has been edited for length and clarity. …

    Street Fightin Google- 14 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …, our hypothesis may be a bit optimistic. Most respondents think that if there’s real opportunity to be had, it’s either over the head of most of their customers or still a ways out. Supplier strategies are mixed. Would-be connector Intuit is spinning off some products that linked marketing and sales, while Square is adding back-office operations…

    Street Fightin SEO Mobile- 11 readers -
  • New York: The Original ‘On Demand’ Economy?

    … of “on demand” has became so loud that its meaning has become a bit distorted. “It’s not just about instant gratification,” says Hackett, whose company, Button, created and has incubated the On Demand Economy industry group. “It’s about what you want, when you want it.” (Re/code, in a series last year, decided to call a spade a spade in its “Instant…

    Street Fight- 6 readers -
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