Connected Commerce

  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … that beacons will allow them to creatively and effectively identify, target, and serve customers. Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats, helps them do just that. Estimote co-founder Steve Cheney talked to Street Fight about the evolution of beacon technology and the trajectory…

    Street Fightin Google- 12 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … infrastructure that powers the connected local economy is soon to be obsolete, and the coming upgrade cycle presents the opportunity to connect some critical dots. Local merchants and their suppliers should be exploring how to better understand the relationship between marketing and commerce and where to gain efficiencies by linking back- and front…

    Street Fightin SEO Mobile- 11 readers -
  • New York: The Original ‘On Demand’ Economy?

    … New York City is a buzz of anything you want, anywhere you want it, at almost any time you want it: Cars come when they’re called. Chinese food is delivered seemingly before you put down the phone. Personal assistants fetch the tiniest, most frivolous items. Hair stylists will come to your home, and bodegas are open twenty-four hours a day…

    Street Fight- 5 readers -
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