Connected Commerce

  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … that beacons will allow them to creatively and effectively identify, target, and serve customers. Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats, helps them do just that. Estimote co-founder Steve Cheney talked to Street Fight about the evolution of beacon technology and the trajectory…

    Street Fightin Google- 12 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …. Content marketing or native advertising and social media are also on the marketing radar screen. Similarly, mobile was the top technology in commerce, currently nosing out analytics and ratings/reviews. There is more consensus on marketing topics than on transaction-oriented technologies and tactics. Mobile is highest on both lists, even though…

    Street Fightin SEO Mobile- 10 readers -
  • New York: The Original ‘On Demand’ Economy?

    … of “on demand” has became so loud that its meaning has become a bit distorted. “It’s not just about instant gratification,” says Hackett, whose company, Button, created and has incubated the On Demand Economy industry group. “It’s about what you want, when you want it.” (Re/code, in a series last year, decided to call a spade a spade in its “Instant…

    Street Fight- 5 readers -
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