Connected Local Economy

  • Street Fight’s Predictions for 2016: Part Two

    … of the connected local economy — marketing, commerce/payments, mobile, user experience — the evolution of local search will be the big story of 2016. No, Google’s not going away, or even losing any significant market share. But the mechanics of search are transforming, as customers increasingly shop and do research with smartphones in addition to — not in place…

    Street Fightin Display Google Facebook- 14 readers -
  • Editor’s Take: The Perils of Uberization for the Local Economy

    … Seemingly not a day goes by that we don’t hear news about a company claiming to be the Uber of its particular niche. Two of the seven companies we highlighted in last week’s Raise Report (Urgent.ly and Thumbtack) fall into the burgeoning “on-demand” category. One (Thumbtack) now belongs to the increasingly less exclusive cadre of “unicorns…

    Street Fight- 18 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … at a Time (Street Fight) David Card: Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. It’s going to take a while for this to play out in the connected local economy. A key reason is that even as mobile disrupts search, most…

    Street Fightin Mobile How To's- 15 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Editor’s Take: The Apps vs. Browser Debate Is a Distraction September 29, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary, Features, Mobile The venerable apps vs. mobile web debate continues to rage on, the fires stoked anew by a recent comScore report that showed time spent with apps has grown at a far faster rate over the past…

    Street Fight- 15 readers -
  • Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants

    … There are 28 million small businesses in America, and Locable considers all of them candidates for its expanded “Main Street for the 21st Century” marketing services. Since its founding in 2009, Locable has focused on its network of local and hyperlocal websites, which number more than 80, and uses Main Street for the 21st Century to help them…

    Tom Grubisich/ Street Fight- 15 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    …, our hypothesis may be a bit optimistic. Most respondents think that if there’s real opportunity to be had, it’s either over the head of most of their customers or still a ways out. Supplier strategies are mixed. Would-be connector Intuit is spinning off some products that linked marketing and sales, while Square is adding back-office operations…

    Street Fightin SEO Mobile- 12 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as the daily deals: They won’t disappear, just find new incarnations inside other companies. At the fifth annual Street Fight Summit on Oct. 20th in New York City, panels and presentations will explore this shifting landscape. The conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, where investors…

    Street Fight- 7 readers -
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