Connected Local Economy

  • Street Fight’s Predictions for 2016: Part Two

    … of the connected local economy — marketing, commerce/payments, mobile, user experience — the evolution of local search will be the big story of 2016. No, Google’s not going away, or even losing any significant market share. But the mechanics of search are transforming, as customers increasingly shop and do research with smartphones in addition to — not in place…

    Street Fightin Display Google Facebook- 13 readers -
  • Editor’s Take: The Perils of Uberization for the Local Economy

    ….” As with same-day delivery, the continuing emergence of the on-demand economy responds to competition in and for the last mile of commerce. As Michael Boland recently pointed out in Street Fight, the on-demand story is inherently local — it’s about getting the products and services you need exactly where you happen to be, when you want them…

    Street Fight- 18 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … at a Time (Street Fight) David Card: Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. It’s going to take a while for this to play out in the connected local economy. A key reason is that even as mobile disrupts search, most…

    Street Fightin Mobile How To's- 15 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    …. Depending on the focus and the vertical, going all-in on apps at the expense of creating a well-developed, mobile-optimized site and engaging in all the accompanying tactics (SEO, listings management, social media, reputation management, etc.) is likely to do the local business more harm than good. Local merchants do need help with mobile, as Street…

    Street Fight- 14 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … infrastructure that powers the connected local economy is soon to be obsolete, and the coming upgrade cycle presents the opportunity to connect some critical dots. Local merchants and their suppliers should be exploring how to better understand the relationship between marketing and commerce and where to gain efficiencies by linking back- and front…

    Street Fightin SEO Mobile- 11 readers -
  • Is Local a Specialist or a Full-Service Game?

    … products? Both have a place in the connected local economy, which calls for specialists as well as full-suite offerings. Local businesses, whether locally-owned or a major national company with multiple locations, are still navigating their way through their own local marketing strategies. It’s as much about understanding their needs…

    Street Fight- 7 readers -
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