Connected Local Economy

  • Street Fight’s Predictions for 2016: Part Two

    … of the connected local economy — marketing, commerce/payments, mobile, user experience — the evolution of local search will be the big story of 2016. No, Google’s not going away, or even losing any significant market share. But the mechanics of search are transforming, as customers increasingly shop and do research with smartphones in addition to — not in place…

    Street Fightin Display Google Facebook- 12 readers -
  • Editor’s Take: The Perils of Uberization for the Local Economy

    …, and providers an experience consistent with what they’ve come to expect from the service. Uber is part of the connected local economy in that it is literally about conquering the last mile. But it’s also a company with massive global scale and ambitions. Plus, it’s worth remembering that outside of transportation, consumers have different relationships…

    Street Fight- 14 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … for Walgreens. “In mobile, we’re reducing friction by using technology to simplify actions, such as refilling a prescription or uploading and printing photos.” The Struggle to Save Local News Is Not Doomed (Street Fight) Tom Grubisich: The current state of local news in the technology-driven information age continues to be a hotly debated topic…

    Street Fightin Mobile How To's- 12 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … media experience; consumers enjoy many different media experiences. Suggesting that apps and browsers are or should be the same creates a false equivalency. They serve different needs and appeal differently to users. As Greg Sterling noted in Marketing Land: It’s important to be clear that mobile apps aren’t appropriate for every merchant or marketer…

    Street Fight- 12 readers -
  • Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants

    … build community around their brand. Now Locable is reaching out to those millions of small businesses through its IMPACT Marketing Suite, and has launched a $50,000 funding campaign through crowdsourcing platform Indiegogo to cover the costs of an educational tour designed to bring marketing tools and know-how to local businesses. I wondered: Has…

    Tom Grubisich/ Street Fight- 15 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … infrastructure that powers the connected local economy is soon to be obsolete, and the coming upgrade cycle presents the opportunity to connect some critical dots. Local merchants and their suppliers should be exploring how to better understand the relationship between marketing and commerce and where to gain efficiencies by linking back- and front…

    Street Fightin SEO Mobile- 11 readers -
  • Is Local a Specialist or a Full-Service Game?

    … products? Both have a place in the connected local economy, which calls for specialists as well as full-suite offerings. Local businesses, whether locally-owned or a major national company with multiple locations, are still navigating their way through their own local marketing strategies. It’s as much about understanding their needs…

    Street Fight- 7 readers -
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