Connected Local Economy

  • Street Fight’s Predictions for 2016: Part Two

    … in at the beginning of the week on what they see as key trends for next year. You can also check out our rundown of how some of last year’s predictions turned out. Local search will continue its evolution, but not without casualties. David Card, Street Fight research director Because its impact reaches so far into different components…

    Street Fightin Display Google Facebook- 8 readers -
  • Editor’s Take: The Perils of Uberization for the Local Economy

    …, and providers an experience consistent with what they’ve come to expect from the service. Uber is part of the connected local economy in that it is literally about conquering the last mile. But it’s also a company with massive global scale and ambitions. Plus, it’s worth remembering that outside of transportation, consumers have different relationships…

    Street Fight- 12 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … and the variegated ways consumers navigate that landscape. Doing so does a particular disservice to the local business owner, adding more confusion where more clarity is needed. From our executive survey, we have a window into the technology, marketing and logistical challenges involved in making the connected local economy more connected. We’ve also seen…

    Street Fight- 10 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … infrastructure that powers the connected local economy is soon to be obsolete, and the coming upgrade cycle presents the opportunity to connect some critical dots. Local merchants and their suppliers should be exploring how to better understand the relationship between marketing and commerce and where to gain efficiencies by linking back- and front…

    Street Fightin SEO Mobile- 9 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as it is navigating rapid changes in technological capabilities. There will be shakeouts along the way. We’ve already seen them. Daily deals stormed the local landscape until the model was worked out and rolled up as a feature in other offerings. Now, “on-demand” and programmatic tech are poised to see their own shakeout, which will likely follow the same path…

    Street Fight- 5 readers -
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