Connected Local Economy

  • Street Fight’s Predictions for 2016: Part Two

    … of the connected local economy — marketing, commerce/payments, mobile, user experience — the evolution of local search will be the big story of 2016. No, Google’s not going away, or even losing any significant market share. But the mechanics of search are transforming, as customers increasingly shop and do research with smartphones in addition to — not in place…

    Street Fightin Display Google Facebook- 9 readers -
  • Editor’s Take: The Perils of Uberization for the Local Economy

    …, OpenTable is experimenting with surge pricing for hard-to-get restaurant reservations. It’s easy to see other on-demand platforms jumping on the bandwagon. Picture Thumbtack using surge pricing for HVAC contractors during summer months in hot climates, for example. The thing is, most industries are not like transportation. Uber bills itself…

    Street Fight- 13 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … at a Time (Street Fight) David Card: Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. It’s going to take a while for this to play out in the connected local economy. A key reason is that even as mobile disrupts search, most…

    Street Fightin Mobile How To's- 11 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … and the variegated ways consumers navigate that landscape. Doing so does a particular disservice to the local business owner, adding more confusion where more clarity is needed. From our executive survey, we have a window into the technology, marketing and logistical challenges involved in making the connected local economy more connected. We’ve also seen…

    Street Fight- 11 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … infrastructure that powers the connected local economy is soon to be obsolete, and the coming upgrade cycle presents the opportunity to connect some critical dots. Local merchants and their suppliers should be exploring how to better understand the relationship between marketing and commerce and where to gain efficiencies by linking back- and front…

    Street Fightin SEO Mobile- 10 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as the daily deals: They won’t disappear, just find new incarnations inside other companies. At the fifth annual Street Fight Summit on Oct. 20th in New York City, panels and presentations will explore this shifting landscape. The conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, where investors…

    Street Fight- 6 readers -
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