Connie Benson

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …™ and Sammons Digital, @StephSammons Too many offers or calls-to-action which can create indecision. 23. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchafferal Generating a lead through content marketing and then “spamming” the prospect with too frequent or not relevant enough information. 24. Jim Siegel – HealthCare…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    …,” but they might not be the right ones that will convert. 23. Jim Siegel – HealthCare Chaplaincy Network, @MeaningComfort Never forget to think from the recipient’s perspective: What’s in it for them? It’s not what you’re looking to sell, it’s what they’re looking to buy or to learn about. Also, remember that social media are TOOLS…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, this was the strategy behind The Sophisticated Marketer’s Guide to LinkedIn. Out of this one big rock piece of content, we repurposed it into 2 infographics, 2 webinars, 5 blog posts, 2 SlideShare decks and more. The idea is to create one big rock per quarter which will fuel social and demand gen during that time. 15. Jesse Noyes, Kapost This might sound…

    Heidi Cohen/ Heidi Cohenin EMail Content- 21 readers -
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