Conscious Capitalism

Conscious business enterprises and people (also called conscious capitalism) are those seeking awareness of the effects of their actions and implementing practices that benefit both human beings and the environment. The conscious business movement in the US, which emerged from the theory of corporate social responsibility, pushes for "values-based" economic values where values represent social and environmental concerns at both global and local scales. This effort is related to not-just-for-profit business models, conscious consumerism, and socially responsible investing.
Posts about Conscious Capitalism
  • 3 agencies that specialize in cause marketing

    … Successful campaigns like Dove’s “Campaign for Real Beauty” and Nike’s “Livestrong band” with Lance Armstrong for cancer research helped launch cause marketing into the mainstream. Today, there’s no shortage of incentive for brands to align with a cause: In their book “Conscious Capitalism,” co-authors Rajendra Sisodia, a business professor…

    Tanya Dua/ Digiday- 22 readers -
  • 6 Things You Should Know About Biz Stone

    … heard his name pronounced as “Biz-ah-bah.” Fast forward several years to a birthday party when his friend overheard his mom call him “Biz,” which was the shortened version of “Biz-ah-bah” and the name stuck. 2. He Was Inspired by Wile E. Coyote Stone was in a serious rut in 2002. His first startup, Xanga, was fledgling, and he was in severe credit…

    Albert Costill/ Search Engine Journalin Google Facebook Twitter- 9 readers -
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