Consistency

  • How to Cheat at A/B Testing (And Win)

    … copy—such as using bullets and lists to break up text, utilizing short and catchy headlines, and paying attention to design and font are all great, what works for some won’t necessarily be the best method for your objective. Guidelines are great, but they aren’t the end-all, be-all, after all. Cheat #4: Automate consistency See the below example…

    The Daily Eggin Paid Search Twitter How To's- 13 readers -
  • Influence vs. Expertise – What Actually Matters?

    … influential in a way that actually has an impact for brands. I propose the following as the standard for measuring expertise, based on someone’s content: Consistency: In order to be considered a true subject-matter expert, you have to cover that subject regularly. Depth: Experts don’t just re-write press releases or newsjack trending topics…

    Robb Henshaw/ Relevancein Social Content- 15 readers -
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