Consistency

  • How to Cheat at A/B Testing (And Win)

    … copy—such as using bullets and lists to break up text, utilizing short and catchy headlines, and paying attention to design and font are all great, what works for some won’t necessarily be the best method for your objective. Guidelines are great, but they aren’t the end-all, be-all, after all. Cheat #4: Automate consistency See the below example…

    The Daily Eggin Paid Search Twitter How To's- 12 readers -
  • Influence vs. Expertise – What Actually Matters?

    …. They write with depth and add their opinions and insight to the topics they cover. Validation: When content is truly expert, people will want to share it consistently. Think about it. In a world with so many sources of content, how does today’s consumer know who to trust? How can they concentrate on the content that they should be paying attention…

    Robb Henshaw/ Relevancein Social Content- 15 readers -
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