Consistency

  • How to Cheat at A/B Testing (And Win)

    A/B testing isn’t for the faint of heart. So every CRO is looking for cheats—simple ways to get great results with minimal effort. Let me start with the obvious. The best way to cheat in A/B testing is to not cut corners. If you’re looking for quick ways to get out of putting in heavy lifting work to get results, here’s our cheat: work smarter, not harder. Easier said than done, right? Wrong.

    The Daily Egg- 14 readers -
  • Influence vs. Expertise – What Actually Matters?

    …. They write with depth and add their opinions and insight to the topics they cover. Validation: When content is truly expert, people will want to share it consistently. Think about it. In a world with so many sources of content, how does today’s consumer know who to trust? How can they concentrate on the content that they should be paying attention…

    Robb Henshaw/ Relevancein Social Content- 19 readers -
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