- Our Blog
…. Robert Cialdini describes six universal principles of persuasion that have been scientifically proven to persuade the advertising audience – reciprocity, scarcity, authority, consistency, liking and consensus. And Let’s Not Forget If the evil goal of advertising was to motivate a sale, the vast majority doesn’t actually work at all. If advertising…
A/B testing isn’t for the faint of heart. So every CRO is looking for cheats—simple ways to get great results with minimal effort. Let me start with the obvious. The best way to cheat in A/B testing is to not cut corners. If you’re looking for quick ways to get out of putting in heavy lifting work to get results, here’s our cheat: work smarter, not harder. Easier said than done, right? Wrong.
… of those things that there are less of. Authority – people will follow the lead of credible and knowledgeable experts. Consistency – activated by looking and asking for small initial commitments that can be made. Liking – people prefer to say yes to those they like. Consensus – people will look to the actions of others to determine…
…. They write with depth and add their opinions and insight to the topics they cover. Validation: When content is truly expert, people will want to share it consistently. Think about it. In a world with so many sources of content, how does today’s consumer know who to trust? How can they concentrate on the content that they should be paying attention…