• How to Cheat at A/B Testing (And Win)

    …, not harder. Easier said than done, right? Wrong. Because in this article, I’m sharing some of our favorite hacks, 6 cheats proven to deliver the results you need without a lot of hard work. Cheat #1: Don’t rush to conclusions A/B tests are a waste of your time if you draw conclusions too quickly or with too small of a sample group size. A good…

    The Daily Eggin Paid Search Twitter How To's- 13 readers -
  • Influence vs. Expertise – What Actually Matters?

    … influential in a way that actually has an impact for brands. I propose the following as the standard for measuring expertise, based on someone’s content: Consistency: In order to be considered a true subject-matter expert, you have to cover that subject regularly. Depth: Experts don’t just re-write press releases or newsjack trending topics…

    Robb Henshaw/ Relevancein Social Content- 15 readers -
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