• How to Cheat at A/B Testing (And Win)

    … completely controls results. The conversion process relies on many factors, one of the most important of which is synchronizing copy across communications. One example of this is ensuring the tone and design of your advertisements complement your other marketing communications. Consumers subconsciously sense inconsistency and it can throw their attention…

    The Daily Eggin Paid Search Twitter How To's- 11 readers -
  • Influence vs. Expertise – What Actually Matters?

    … influential in a way that actually has an impact for brands. I propose the following as the standard for measuring expertise, based on someone’s content: Consistency: In order to be considered a true subject-matter expert, you have to cover that subject regularly. Depth: Experts don’t just re-write press releases or newsjack trending topics…

    Robb Henshaw/ Relevancein Social Content- 14 readers -
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