Conspicuous Consumption

Conspicuous consumption is the spending of money on and the acquiring of luxury goods and services to publicly display economic power—either the buyer's income or the buyer's accumulated wealth. Sociologically, to the conspicuous consumer, such a public display of discretionary economic power is a means either of attaining or of maintaining a given social status.Moreover, invidious consumption, a more specialized sociologic term, denotes the deliberate conspicuous consumption of goods and services intended to provoke the envy of other people, as a means of displaying the buyer’s superior socio-economic status.
Posts about Conspicuous Consumption
  • Russian Crisis: What Will Happen to the Online Market?

    … brands Russians are well known for their conspicuous consumption and purchasing goods that highlight social status. Economic uncertainty will change this pattern in consumer behavior to a great extend: only a small proportion of consumers will continue buying luxury goods during a recession. The vast majority of customers will switch to less expensive…

    Search Laboratoryin Affiliate Paid Search Display- 14 readers -
  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … upward (or downward) based on the amount of money they bring in above and beyond their own spending. But according to Dmitri Williams, CEO of Ninja Metrics, the classic big spenders (or “whales”) aren’t necessarily the same people who drive social spending. “Classic whales may spend for enjoyment or conspicuous consumption,” explains Williams. “That’s…

    {grow}in Social Google Twitter- 9 readers -
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