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Rouble turmoil has shaken ecommerce and online advertisement market. Key market players, such as Apple and Mediamarkt, shut down their online stores for a few days and raised prices overnight by more than 30%. The currency collapse will certainly affect purchasing power, bringing new challenges for online retailers.
… upward (or downward) based on the amount of money they bring in above and beyond their own spending. But according to Dmitri Williams, CEO of Ninja Metrics, the classic big spenders (or “whales”) aren’t necessarily the same people who drive social spending. “Classic whales may spend for enjoyment or conspicuous consumption,” explains Williams. “That’s…