Consumer Attitudes

  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

    Relevancein Content- 7 readers -
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