Consumer Attitudes

  • Can Content’s Effect On Brand Lift Be Measured?

    Published 1 min ago 2 Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie for your acceptance. While analytics firms like Chartbeat are pushing for engaged time and scroll depth, co ...

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