Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.
Posts about Consumer Behavior
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 9 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 18 readers -
  • What’s your influence beyond the inbox?

    … The consumer landscape is shifting and consumers are changing the way they interact with their favorite brands both digitally and in physical stores. The research on the topic can seem overwhelming. Handheld, fingertip access to an enormous amount of digital information is nearly ubiquitous today, and we are fast approaching a time when…

    Movable Ink Blogin EMail- 8 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 24 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December…

    Street Fight- 11 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … more money per child this year than they did in 2014. Turning Consumer Behavior Into Marketing Insights Though the aforementioned trend may be the bane of children across the country not yet ready to think about their summer coming to a close, it also provides marketers with some great information to better know their audience. The boost gives…

    Relevance- 11 readers -
  • What do Consumers Think About the New Media Landscape?

    …, for instance, is nearing the authority of newspaper advertising. However, TV and Print still own the market for driving new customers with branded content. I’ve always said that consumers don’t go to Facebook to make their next purchase, so I don’t doubt that there’s not much appreciation for sponsored content there – although discounts may be effective…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … down the road (or funnel). Simply put, advertising is a bottom-of-the-funnel marketing strategy in which the customer and sales share control, whereas content marketing is a top-of-the-funnel strategy in which the customer is in control. The modern sales funnel from BizOxygen illustrates this concept below: Realization #2: Micro Conversions…

    Relevancein Content- 22 readers -
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    … "How many impressions can we expect?" "What kind of reach numbers will this get us?" For any of us who direct marketing campaigns, we hear those questions over and over again as we discuss program tactics with our client partners. However, if we want to ensure program success and deliver results that really matter to the C-suite, we need…

    MarketingProfs- 12 readers -