Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.
Posts about Consumer Behavior
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 20 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 17 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 31 readers -
  • What’s your influence beyond the inbox?

    … Historically, email success has been measured in terms of driving traffic, CTR and engagement with the ultimate goal of converting a reader into a customer; ideally, a loyal customer. But what we’re finding over time is that small action taken by a customer within the window of their inbox is only one aspect of influence a brand has when communicating…

    Movable Ink Blogin EMail- 14 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … of the purchase process. Cross-device behavior and activity makes consumers more elusive, or at the very least, multiplies the amount of effort marketers must apply to effectively intersect them. From a media perspective, programmatic buying, as we saw in our interview with NinthDecimal’s David Staas, helps marketers target ads more accurately…

    Street Fight- 29 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December…

    Street Fight- 21 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … more money per child this year than they did in 2014. Turning Consumer Behavior Into Marketing Insights Though the aforementioned trend may be the bane of children across the country not yet ready to think about their summer coming to a close, it also provides marketers with some great information to better know their audience. The boost gives…

    Relevance- 16 readers -
  • What do Consumers Think About the New Media Landscape?

    … There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met that person…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Basically, content marketing is the art of communicating with your prospects without selling.” In that regard, content marketing is distinctly different from advertising. Advertising, more or less, is about telling…

    Relevancein Content- 31 readers -
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