Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.
Posts about Consumer Behavior
  • Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

    … Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience. The location data that Cuebiq provides will display what users are doing when…

    Street Fight- 16 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 21 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 20 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 33 readers -
  • What’s your influence beyond the inbox?

    … Historically, email success has been measured in terms of driving traffic, CTR and engagement with the ultimate goal of converting a reader into a customer; ideally, a loyal customer. But what we’re finding over time is that small action taken by a customer within the window of their inbox is only one aspect of influence a brand has when communicating…

    Movable Ink Blogin EMail- 14 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … of the purchase process. Cross-device behavior and activity makes consumers more elusive, or at the very least, multiplies the amount of effort marketers must apply to effectively intersect them. From a media perspective, programmatic buying, as we saw in our interview with NinthDecimal’s David Staas, helps marketers target ads more accurately…

    Street Fight- 29 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … of data from Dr. Phil Hendrix, founder of research firm immr, it will provide new insights into holiday shopping behavior, advice on how to leverage a range of touchpoints to drive consumers into brick-and-mortar stores, tips on how to intersect and engage consumers at key stages of their journey, and strategies for responding to consumer behavior…

    Street Fight- 21 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … need to focus on to maintain success and which advertising methods are most effective. Spending Habits It’s not unreasonable to assume that a good chunk of increased retail spending during the second season will be on back-to-school supplies. This might be true, but there is still a vast amount of detail to be gleaned from what the spending habits…

    Relevance- 17 readers -
  • What do Consumers Think About the New Media Landscape?

    … There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … Content Marketing, Content Promotion, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media Published 1 min ago | By: Peter Chen Content marketing is a phrase that means many things to many people; but for all its ambiguity, one thing is for certain: it’s growing. According to the Content Marketing Institute (CMI), content…

    Relevancein Content- 31 readers -
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