Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.
Posts about Consumer Behavior
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 11 readers -
  • Can you manage your inventory with Google Shopping?

    … Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search…

    Search Engine Landin Google- 19 readers -
  • What’s your influence beyond the inbox?

    … The consumer landscape is shifting and consumers are changing the way they interact with their favorite brands both digitally and in physical stores. The research on the topic can seem overwhelming. Handheld, fingertip access to an enormous amount of digital information is nearly ubiquitous today, and we are fast approaching a time when…

    Movable Ink Blogin EMail- 10 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 25 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … of data from Dr. Phil Hendrix, founder of research firm immr, it will provide new insights into holiday shopping behavior, advice on how to leverage a range of touchpoints to drive consumers into brick-and-mortar stores, tips on how to intersect and engage consumers at key stages of their journey, and strategies for responding to consumer behavior…

    Street Fight- 14 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … more money per child this year than they did in 2014. Turning Consumer Behavior Into Marketing Insights Though the aforementioned trend may be the bane of children across the country not yet ready to think about their summer coming to a close, it also provides marketers with some great information to better know their audience. The boost gives…

    Relevance- 13 readers -
  • What do Consumers Think About the New Media Landscape?

    … There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Basically, content marketing is the art of communicating with your prospects without selling.” In that regard, content marketing is distinctly different from advertising. Advertising, more or less, is about telling…

    Relevancein Content- 24 readers -
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    … can shape consumer behavior. For example, a study of over 900 influencers in the "Mom space" revealed that 99% of consumers research online before making purchases, and 76% trust social media recommendations for product information prior to purchase. In addition, 67% of consumers are more likely to purchase a product if it receives a high star…

    MarketingProfs- 14 readers -
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