Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.
Posts about Consumer Behavior
  • Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

    … better. “The incredible power of location data lies in its ability to help brands bridge the online and offline worlds, in order to understand consumers’ behaviors, visitation trends, offline interests, and brand loyalty,” Tomarchio says. “Think of publishers like Photobucket, for example. When analyzing the location patterns of users over time, app…

    Street Fight- 21 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 23 readers -
  • Can you manage your inventory with Google Shopping?

    … the industry is missing today: Some products (the slow sellers) need advertising pressure to be sold, while others (the top sellers) fly off the shelves, causing the retailer to run out of stock very quickly. Promoting the top sellers via Google Shopping or any kind of paid advertising will generate a lot of revenue and margin with little budget. In any…

    Search Engine Landin Google- 35 readers -
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