Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants.
Posts about Consumer Behavior
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 11 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 21 readers -
  • What’s your influence beyond the inbox?

    … The consumer landscape is shifting and consumers are changing the way they interact with their favorite brands both digitally and in physical stores. The research on the topic can seem overwhelming. Handheld, fingertip access to an enormous amount of digital information is nearly ubiquitous today, and we are fast approaching a time when…

    Movable Ink Blogin EMail- 10 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices…

    Street Fight- 26 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    …. Merchants need to be ready to respond to consumers in real time and prepared to update their holiday marketing on the fly. Street Fight Insights’ upcoming November 18 webinar, in conjunction with Brandify, can help local business owners and their marketing and technology partners get ready for the tide of online and foot traffic. Courtesy…

    Street Fight- 15 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … predictable insights, such as expecting that “35 percent of college student parents will shop for a new mobile plan later in the summer.” But it can also give insights that go a bit deeper—the most valuable of which can be found in the spending habits of various customer segments, which indicate future purchasing patterns and what factors influence them…

    Relevance- 14 readers -
  • What do Consumers Think About the New Media Landscape?

    …, for instance, is nearing the authority of newspaper advertising. However, TV and Print still own the market for driving new customers with branded content. I’ve always said that consumers don’t go to Facebook to make their next purchase, so I don’t doubt that there’s not much appreciation for sponsored content there – although discounts may be effective…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Basically, content marketing is the art of communicating with your prospects without selling.” In that regard, content marketing is distinctly different from advertising. Advertising, more or less, is about telling…

    Relevancein Content- 25 readers -
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    … can shape consumer behavior. For example, a study of over 900 influencers in the "Mom space" revealed that 99% of consumers research online before making purchases, and 76% trust social media recommendations for product information prior to purchase. In addition, 67% of consumers are more likely to purchase a product if it receives a high star…

    MarketingProfs- 15 readers -
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