Consumer Data

  • 5 Brands Leading the Pack on Contextual Email

    … of Inkredible 5. You’ll find more inspiring emails from The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment Download your free copy now. This entry was posted in Contextual Marketing and tagged consumer data, contextual emails, social integrations, The Inkredible Five on Wednesday, April 6th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 7 readers -
  • Personalization remains a missed opportunity for many marketers

    … in the United States and Europe, “42 percent of marketers send everyone on their list the same email” and “only four percent use behavioral and survey data for personalizing emails and targeting.” Nevertheless, according to the report’s co-author, despite findings that show “there is still room for improvement [when] it comes to advanced marketing…

    Movable Ink Blogin EMail- 7 readers -
  • You have the data. Are you making the most of it?

    … by name, geo-location, weather pattern, purchase preferences or any other number of data points you’ve been collecting in your relationship with them? Relevant Equals Effective It’s not a new idea. ESPs have been claiming dynamic delivery for years, but new tools offering truly dynamic solutions for email are making it not only easier than ever…

    Movable Ink Blogin EMail- 6 readers -
  • How to Create Buyer Personas with Social Media Data

    … Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it solves a problem or addresses a common challenge that exists among a certain group of people: your customers. Once you have a big enough customer base…

    Hootsuitein Social How To's- 25 readers -