Consumer Data

  • 5 Brands Leading the Pack on Contextual Email

    … In 2015, we saw more and more brands move towards a contextual approach to email marketing. But in 2016, some top brands are taking it to the next level. In our Spring Edition of the Inkredible 5, we’re highlighting five brands that created best-in-class, contextual email experiences for their customers. Here’s a sneak peek … Dunkin’ Donuts…

    Movable Ink Blogin EMail- 7 readers -
  • Personalization remains a missed opportunity for many marketers

    … in the United States and Europe, “42 percent of marketers send everyone on their list the same email” and “only four percent use behavioral and survey data for personalizing emails and targeting.” Nevertheless, according to the report’s co-author, despite findings that show “there is still room for improvement [when] it comes to advanced marketing…

    Movable Ink Blogin EMail- 7 readers -
  • You have the data. Are you making the most of it?

    … Relevance. It’s what drives the most effective marketing. Also called “context” or “contextual marketing,” it’s an idea that’s always been a holy grail for lifting CTR in email. It’s all about making your content valuable to your customers on an individual level. Why deliver the same email to every name on your list when you can target them…

    Movable Ink Blogin EMail- 5 readers -
  • How to Create Buyer Personas with Social Media Data

    … them ‘Millennials’ though), as well as what drives their purchasing habits. What problems are they trying to solve? What motivates them? What do they do for a living? You can’t create your buyer personas from inference and intuition. You need data describing your existing customers, which can be collected through surveys, market research…

    Hootsuitein Social How To's- 23 readers -