Consumer Data

  • 5 Brands Leading the Pack on Contextual Email

    … In 2015, we saw more and more brands move towards a contextual approach to email marketing. But in 2016, some top brands are taking it to the next level. In our Spring Edition of the Inkredible 5, we’re highlighting five brands that created best-in-class, contextual email experiences for their customers. Here’s a sneak peek … Dunkin’ Donuts…

    Movable Ink Blogin EMail- 5 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 6 readers -
  • You have the data. Are you making the most of it?

    … Relevance. It’s what drives the most effective marketing. Also called “context” or “contextual marketing,” it’s an idea that’s always been a holy grail for lifting CTR in email. It’s all about making your content valuable to your customers on an individual level. Why deliver the same email to every name on your list when you can target them…

    Movable Ink Blogin EMail- 4 readers -
  • Email Marketing: How to utilize your consumer data without being creepy

    Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall that creepy feeling you got in that situation. It leaves you thinking — who is this person and how do they know this personal information? Thanks to the Internet, marketers have the ability to collect and use an absurd amount of personal consumer data.

    MarketingSherpa Blog- 8 readers -
  • How to Create Buyer Personas with Social Media Data

    … Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it solves a problem or addresses a common challenge that exists among a certain group of people: your customers. Once you have a big enough customer base…

    Hootsuitein Social How To's- 22 readers -