Consumer Data

  • 5 Brands Leading the Pack on Contextual Email

    … of Inkredible 5. You’ll find more inspiring emails from The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment Download your free copy now. This entry was posted in Contextual Marketing and tagged consumer data, contextual emails, social integrations, The Inkredible Five on Wednesday, April 6th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 7 readers -
  • Personalization remains a missed opportunity for many marketers

    … in the United States and Europe, “42 percent of marketers send everyone on their list the same email” and “only four percent use behavioral and survey data for personalizing emails and targeting.” Nevertheless, according to the report’s co-author, despite findings that show “there is still room for improvement [when] it comes to advanced marketing…

    Movable Ink Blogin EMail- 9 readers -
Get the top posts daily into your mailbox!