Consumer Data

  • 5 Brands Leading the Pack on Contextual Email

    … In 2015, we saw more and more brands move towards a contextual approach to email marketing. But in 2016, some top brands are taking it to the next level. In our Spring Edition of the Inkredible 5, we’re highlighting five brands that created best-in-class, contextual email experiences for their customers. Here’s a sneak peek … Dunkin’ Donuts…

    Movable Ink Blogin EMail- 7 readers -
  • Personalization remains a missed opportunity for many marketers

    … in the United States and Europe, “42 percent of marketers send everyone on their list the same email” and “only four percent use behavioral and survey data for personalizing emails and targeting.” Nevertheless, according to the report’s co-author, despite findings that show “there is still room for improvement [when] it comes to advanced marketing…

    Movable Ink Blogin EMail- 9 readers -
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