Consumer Data

  • 5 Brands Leading the Pack on Contextual Email

    … of Inkredible 5. You’ll find more inspiring emails from The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment Download your free copy now. This entry was posted in Contextual Marketing and tagged consumer data, contextual emails, social integrations, The Inkredible Five on Wednesday, April 6th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 7 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 7 readers -
  • You have the data. Are you making the most of it?

    Relevance. It’s what drives the most effective marketing. Also called “context” or “contextual marketing,” it’s an idea that’s always been a holy grail for lifting CTR in email. It’s all about making your content valuable to your customers on an individual level. Why deliver the same email to every name on your list when you can target them by name, geo-location, weather patte ...

    Movable Ink Blog- 6 readers -
  • How to Create Buyer Personas with Social Media Data

    …, and social media. In this post, we will examine how you can create buyer personas specifically using data from your brand’s social media channels. Let’s say you opened a bicycle repairs shop because you realized that a) the city is putting in more bike lanes in your neighborhood to encourage cycling, and b) more people might want to take their bikes…

    Hootsuitein Social How To's- 25 readers -