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… customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…
Good morning marketers. Let’s catch up on some news … Millennials have higher email engagement rates than expected HospitalityNet released a report this week highlighting open rates for travel and hospitality emails by generation. They found the highest open and click rates belonged to Baby Boomers, but the Millennial group engaged with emails in higher than expected numbers.
… dominate (and mobile optimization becomes less of a priority). The hitch? Thanks to continuous innovations in technology, customers’ interactions with their email on different devices change all the time. But don’t fret– we analyzed 1.32 billion emails to get insights into the latest trends, which you can find in our US Consumer Device Preference Report…