Consumer Generated Content

  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … to meet expectations. One of the major missteps made by marketers is keeping their focus on their existing practices despite shifting consumer behavior. For example, 83 percent of marketers surveyed by Bazaarvoice admitted only looking at customer data as it relates to their own brand properties. 68 percent of marketers use surveys as the primary…

    AllFacebook- 18 readers -
  • How Consumer-Generated Content Drives Brand Value (Report)

    … Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content. Simply interacting with CGC…

    AllFacebookin Content How To's- 9 readers -
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