Consumer Generated Content

  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take…

    AllFacebook- 17 readers -
  • How Consumer-Generated Content Drives Brand Value (Report)

    … Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content. Simply interacting with CGC…

    AllFacebookin Content How To's- 9 readers -
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