Consumer Generated Content

  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … experience, in addition to instant savings and rewards based on past purchases. Consumers also advise that consumer-generated content is the best place to find personalization data about them, pointing to their reviews, social posts and past purchases as the most significant markers for their shopping habits. As long as marketers can switch…

    AllFacebook- 18 readers -
  • How Consumer-Generated Content Drives Brand Value (Report)

    … Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content. Simply interacting with CGC…

    AllFacebookin Content How To's- 10 readers -