Consumer Generated Content

    • Consumers Want Personalization In Exchange for Their Data (Infographic)

      Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

      AllFacebook- 9 readers -
  • How Consumer-Generated Content Drives Brand Value (Report)

    … Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content. Simply interacting with CGC…

    AllFacebookin Content How To's- 8 readers -