Consumer Generated Content

  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … experience, in addition to instant savings and rewards based on past purchases. Consumers also advise that consumer-generated content is the best place to find personalization data about them, pointing to their reviews, social posts and past purchases as the most significant markers for their shopping habits. As long as marketers can switch…

    AllFacebook- 12 readers -
  • How Consumer-Generated Content Drives Brand Value (Report)

    …. Sites should consider offering users more than a simple 500-character text box for reviews, and maybe a possible star rating. The more expressive users can be, the more enriching the experience will be for consumers on their purchase journey. According to the report: CGC can be everything from a critical rating to a comprehensive review…

    AllFacebookin Content How To's- 9 readers -
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