Consumer Intent

  • 5 Tips to Better Identify Consumer Intent

    …. At this point, it’s fair to say there’s no longer one clear path to purchase, which makes discovering consumer intent more valuable than ever. In fact, user purchase paths are beginning to more closely resemble star constellations than anything remotely linear. In this chaos of purchase paths, consumer intent is the driving force—a force that we, as marketers…

    Relevancein Content- 9 readers -
  • Landing Page Optimization Beyond The Color Of Your CTA Button

    …. But are they really for you? Just because a study shows a longer landing page is likely to lead to a 15% lower conversion rate, in no way means short landing pages are best practice. What you really want to focus on is visitor experience and intent. This seems glaringly obvious and intuitive, but businesses continue to fail establishing a basic connection…

    Search Engine People Blog- 9 readers -
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