Consumer Intent

  • 5 Tips to Better Identify Consumer Intent

    … to spend. Tax season is an excellent example for working professionals, as are the summer months before college for high school graduates. Don’t let traditional holidays dictate your content. Instead, consider the lifestyle and major events of your target audience and base content around these areas. 5. Familiarize Yourself With Query Classification…

    Relevancein Content- 9 readers -
  • Landing Page Optimization Beyond The Color Of Your CTA Button

    …. But are they really for you? Just because a study shows a longer landing page is likely to lead to a 15% lower conversion rate, in no way means short landing pages are best practice. What you really want to focus on is visitor experience and intent. This seems glaringly obvious and intuitive, but businesses continue to fail establishing a basic connection…

    Search Engine People Blog- 9 readers -