Consumer Interactivity

  • Using Interactive Media to Boost your B2C Promotions

    … No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience…

    Marketing Technology Blog- 6 readers -
  • Consumers Prefer Choice and Interactivity… even with Video

    …. Examples of interactivity that we’ve done for clients have included interactive infographics, return on investment or pricing calculators, interactive maps, social tools like forums and, of course, e-commerce sites. Our customers are often surprised by how much attention is paid to an interactive tool on the site… even if it’s just embedded on just one…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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