Consumer Interactivity

  • Using Interactive Media to Boost your B2C Promotions

    …, close proximity to your house (if brick & mortar store), recommendation from a friend (to avoid research) and experience (with said establishment) are the most common deciding factors. In short, your promotions need to stand out. In order for your brand’s promotions to stand out, you very obviously need to do something different. One…

    Marketing Technology Blog- 7 readers -
  • Consumers Prefer Choice and Interactivity… even with Video

    …. Examples of interactivity that we’ve done for clients have included interactive infographics, return on investment or pricing calculators, interactive maps, social tools like forums and, of course, e-commerce sites. Our customers are often surprised by how much attention is paid to an interactive tool on the site… even if it’s just embedded on just one…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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