Consumer Interactivity

  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 12 readers -
  • Consumers Prefer Choice and Interactivity… even with Video

    … they want to know more about. Key findings in the Rapt Media video report: 89% want control over the ads they’re shown online Tweet This! 57% wish to find content on their own versus through advertising Tweet This! 64% will spend more time watching video if they can actively participate Tweet This! 86% want to be able to control the topics…

    Douglas Karr/ Marketing Technology Blog- 19 readers -