Consumer Marketing

  • Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

    … Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Consumer Marketing Tags: b2c marketing, content, culture, pokemon, social, social media, social media marketing, trend jacking …

    MarketingSherpa Blogin Social- 9 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … in increased revenue and brand growth. Do you have any tactics or tips to share on what’s working for you to grow your brand? You can follow Brian Carroll on Twitter at @brianjcarroll. You might also like All You Need to Know About Customer Journey Mapping [From CMO Digital Forum, by Paul Boag] Content Marketing Tips for Lead Nurturing [From the B2B Lead blog] Consumer Marketing …

    MarketingSherpa Blog- 9 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … customers.” A prime opportunity to engage customers in this manner is when launching a new product, he said. It’s especially important since the industry is so competitive. To generate excitement for the Versant 2100 printer, the team at Fuji Xerox created a fashion show featuring a fictional designer, complete with direct mail “lookbooks…

    MarketingSherpa Blog- 16 readers -
  • How Advance Auto Parts Uses Online Videos to Increase Conversion

    … follow Daniel Burstein, Director of Editorial Content, MarketingSherpa, @DanielBurstein. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 Video Ecommerce: Getting up close and personal with products Video Spokesmodel Lifts Ecommerce Conversions 78%: A/B Test Results (from MarketingSherpa) Learn from 43 interviews about ecommerce, building communities, expanding into foreign marketers and much more from MarketingSherpa Media Center at IRCE 2015 Consumer Marketing …

    Daniel Burstein/ MarketingSherpa Blogin How To's- 23 readers -
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