Consumer Marketing

  • First Impressions: How to earn your place in customers’ inboxes

    I have two personal email accounts. The first I nigh-abandoned when about five years ago in college it became so inundated with spam that I panicked and started over. The experience was essentially the electronic mail version of Fastball’s 90′s hit “The Way.” I just took off and left it all behind me.

    MarketingSherpa Blog- 5 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … in increased revenue and brand growth. Do you have any tactics or tips to share on what’s working for you to grow your brand? You can follow Brian Carroll on Twitter at @brianjcarroll. You might also like All You Need to Know About Customer Journey Mapping [From CMO Digital Forum, by Paul Boag] Content Marketing Tips for Lead Nurturing [From the B2B Lead blog] Consumer Marketing …

    MarketingSherpa Blog- 10 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … the New Zealand brand makes up less than 1% of the region. Steven Caunce will be speaking about this campaign at MarketingSherpa Summit 2016, February 22-24 in Las Vegas. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las…

    MarketingSherpa Blog- 18 readers -
  • How Advance Auto Parts Uses Online Videos to Increase Conversion

    … follow Daniel Burstein, Director of Editorial Content, MarketingSherpa, @DanielBurstein. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 Video Ecommerce: Getting up close and personal with products Video Spokesmodel Lifts Ecommerce Conversions 78%: A/B Test Results (from MarketingSherpa) Learn from 43 interviews about ecommerce, building communities, expanding into foreign marketers and much more from MarketingSherpa Media Center at IRCE 2015 Consumer Marketing …

    Daniel Burstein/ MarketingSherpa Blogin How To's- 23 readers -
Get the top posts daily into your mailbox!