Consumer Marketing

    • Marketing 101: What is taxonomy?

      Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge.

      MarketingSherpa Blogin EMail- 12 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … in increased revenue and brand growth. Do you have any tactics or tips to share on what’s working for you to grow your brand? You can follow Brian Carroll on Twitter at @brianjcarroll. You might also like All You Need to Know About Customer Journey Mapping [From CMO Digital Forum, by Paul Boag] Content Marketing Tips for Lead Nurturing [From the B2B Lead blog] Consumer Marketing …

    MarketingSherpa Blog- 11 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … Vegas, February 22-24 Event Marketing: Fuji Xerox achieves 240% of sales target via a fashion show Social Media Marketing: When your product delights your customers, customers will help sell it 2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees Marketing …

    MarketingSherpa Blog- 26 readers -
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