Consumer Marketing

  • Marketing 101: What is taxonomy?

    …, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Consumer Marketing Tags: behavioral marketing, marketing 101, marketing terms, recency, taxonomy, vocabulary …

    MarketingSherpa Blogin EMail- 15 readers -
  • Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

    … Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Consumer Marketing Tags: b2c marketing, content, culture, pokemon, social, social media, social media marketing, trend jacking …

    MarketingSherpa Blogin Social- 14 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … in increased revenue and brand growth. Do you have any tactics or tips to share on what’s working for you to grow your brand? You can follow Brian Carroll on Twitter at @brianjcarroll. You might also like All You Need to Know About Customer Journey Mapping [From CMO Digital Forum, by Paul Boag] Content Marketing Tips for Lead Nurturing [From the B2B Lead blog] Consumer Marketing …

    MarketingSherpa Blog- 11 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 14 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … the New Zealand brand makes up less than 1% of the region. Steven Caunce will be speaking about this campaign at MarketingSherpa Summit 2016, February 22-24 in Las Vegas. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las…

    MarketingSherpa Blog- 28 readers -
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