Consumer Packaged Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Consumer Packaged Goods
  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 34 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … growth in verticals including consumer packaged goods, retail, entertainment, auto, technology and telecommunications, financial services, travel and quick-serve restaurants. He is based in Pinterest’s headquarters in San Francisco, reporting to head of partner marketing Cat Lee. Prior to Walmart.com, Monahan was the co-founder of media and events…

    David Cohen/ Inside Facebookin Social- 18 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 27 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 21 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 23 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … about the product before they buy. They look for reviews from consumers who have purchased the product already. If your goal is to find new customers, consider using brand influencers to promote positive awareness of your product and to reach untapped audiences via search, social media or word-of-mouth. What makes brand ambassadors unique…

    ZOG Digital Blog- 18 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 26 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    … By David Cohen on Dec. 14, 2015 - 9:00 AM How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases? Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments: Leaving the nest Starting first job Finding…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Duncan Hines is Facebook’s Top CPG Brand (Infographic)

    … Facebook Marketing Partner and social media analytics platform Socialbakers crowned a fellow baker as the leader in Facebook engagement for the consumer-packaged-goods category: Duncan Hines. According to Socialbakers, Duncan Hines had the most interactions on Facebook among CPG companies, as well as the overall top-performing post. Coca-Cola had the most likes in the CPG sector, at more than 12.6 million, while the most interactions per 1,000 fans went to Simply Orange. …

    David Cohen/ Inside Facebookin Facebook- 18 readers -
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