Consumer Packaged Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Consumer Packaged Goods
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 16 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 13 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … that the percentage grew throughout the quarter, from 43 percent in January to 59 percent in February and 65 percent in March. In contrast, just 22 percent of Instagram ads served by Brand Networks in the fourth quarter of 2015 were video ads. Brand Networks also found that: Video ads account for 71 percent of the fashion industry’s ad spend, driving 90 percent…

    David Cohen/ AllTwitterin Social- 12 readers -
  • Embracing the Power of Superfans and Social Media

    … on social media, buy from their favorite brands and happily spread the word about products and services, both on social platforms and through referrals to friends. The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers. Forrester Research…

    Inside Facebookin Social Twitter- 13 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … about the product before they buy. They look for reviews from consumers who have purchased the product already. If your goal is to find new customers, consider using brand influencers to promote positive awareness of your product and to reach untapped audiences via search, social media or word-of-mouth. What makes brand ambassadors unique…

    ZOG Digital Blog- 15 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 14 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    …. To uncover how life stages are impacting new paths to CPG discovery, Facebook commissioned Nielsen to conduct a behavioral and attitudinal survey of adults within its Homescan panel in the U.S., exploring purchasing behavior across 20 key CPG categories. Then, using custom fusion methodology, Nielsen was able to link the survey responses to its TV media…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Duncan Hines is Facebook’s Top CPG Brand (Infographic)

    … Facebook Marketing Partner and social media analytics platform Socialbakers crowned a fellow baker as the leader in Facebook engagement for the consumer-packaged-goods category: Duncan Hines. According to Socialbakers, Duncan Hines had the most interactions on Facebook among CPG companies, as well as the overall top-performing post. Coca-Cola had the most likes in the CPG sector, at more than 12.6 million, while the most interactions per 1,000 fans went to Simply Orange. …

    David Cohen/ Inside Facebookin Facebook- 18 readers -
  • Social Media’s Naughty or Nice List: Which Brands are Winning in Sentiment?

    … We’re helping Santa out this holiday season by letting social decide who gets a present and who gets a lump of coal this year. Using the uberVU via Hootsuite platform* , we’ve compared sentiment levels for brands in Retail, Financial Services, Automotive, Travel & Hospitality, Food & Beverage, Technology, Consumer Packaged Goods and Media…

    Hootsuite- 9 readers -
  • Mobile’s Promise For 2015

    … is getting. While the final conversion may still be happening on desktop, marketers need to keep in mind that other devices, including mobile platforms, still have an impact on a brand’s bottom line. One vertical that’s increased its mobile ad spend significantly in recent years is the Consumer Packaged Goods (CPG) category. CPG brands have been…

    Soo Jin Oh/ Marketing Landin Mobile- 16 readers -
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