Consumer Packaged Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Consumer Packaged Goods
  • Success Stories From Twitter’s Front Lines

    … products. A telecommunications company wanted to acquire new subscribers and gain insights on Twitter in order to scale customer acquisition. In a recent test, the telco had been surprised to learn that while highly qualified audiences such as visitors to its website performed best, they’re too small to scale. Broader audiences such as Android users…

    AllTwitterin Twitter- 21 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … growth in verticals including consumer packaged goods, retail, entertainment, auto, technology and telecommunications, financial services, travel and quick-serve restaurants. He is based in Pinterest’s headquarters in San Francisco, reporting to head of partner marketing Cat Lee. Prior to Walmart.com, Monahan was the co-founder of media and events…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … to determine the right length for your brand: Video ads shorter than 15 seconds drove up to 124 percent higher video completion rates than 16- to 30-second videos, which came as no surprise to the client. Bloomberg estimates that the average Gen Z has an eight-second attention span. Experiment with different creative tones to find what works for your brand…

    AllTwitterin Social Facebook- 20 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 14 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 17 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 20 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … for an audience proven to be engaged. It’s important to consider new ways to show your content, especially for brands where the packaging is everything — find untapped audiences engaging with content on different channels like Pinterest, display ads and influential blogs. These channels help bring targeted audiences back to your brand site to make first-time purchases or become repeat buyers. The post Online Acquisition Trends for Consumer Packaged Goods appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 16 readers -
  • Instagram Ads Off to a Strong Start (Report)

    …-up of the holiday shopping season: Early November, Nov. 10, 2015: Early November marks the start of a noticeable increase in spend for advertisers, with content ranging from holiday posts to Black Friday sneak peeks. One fashion advertiser used this date as an opportunity to get a head start by reaching more than 1 million global users in a single…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    … By David Cohen on Dec. 14, 2015 - 9:00 AM How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases? Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments: Leaving the nest Starting first job Finding…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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