Consumer Packaged Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Consumer Packaged Goods
  • Success Stories From Twitter’s Front Lines

    … Twitter to maximize awareness during the restaurant’s hours of operation, with content encouraging people to stop by for meals throughout the day. A tool paused Twitter ads promoting breakfast items after 10 a.m. and automatically turned them back on at 6 a.m. the following day using Twitter’s partnership with Oracle to target multiple audiences…

    AllTwitterin Twitter- 18 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … growth in verticals including consumer packaged goods, retail, entertainment, auto, technology and telecommunications, financial services, travel and quick-serve restaurants. He is based in Pinterest’s headquarters in San Francisco, reporting to head of partner marketing Cat Lee. Prior to Walmart.com, Monahan was the co-founder of media and events…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. Barely out of high school, Gen Zs already have about $44 billion in spending power. Mintel even puts their purchasing power…

    AllTwitterin Social Facebook- 19 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 12 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 17 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Embracing the Power of Superfans and Social Media

    … on social media, buy from their favorite brands and happily spread the word about products and services, both on social platforms and through referrals to friends. The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers. Forrester Research…

    Inside Facebookin Social Twitter- 19 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … for an audience proven to be engaged. It’s important to consider new ways to show your content, especially for brands where the packaging is everything — find untapped audiences engaging with content on different channels like Pinterest, display ads and influential blogs. These channels help bring targeted audiences back to your brand site to make first-time purchases or become repeat buyers. The post Online Acquisition Trends for Consumer Packaged Goods appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 16 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … brands got a good deal, too, as the average CPM for this vertical dropped to $3.68, nearly 50 percent less than the prior week’s daily average of $6.79. Brand Networks founder and CEO Jamie Tedford said in a release introducing the study: We anticipated that pent-up demand for programmatic, native advertising solutions on Instagram would drive rapid…

    David Cohen/ AllTwitterin Social- 17 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    … By David Cohen on Dec. 14, 2015 - 9:00 AM How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases? Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments: Leaving the nest Starting first job Finding…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Duncan Hines is Facebook’s Top CPG Brand (Infographic)

    … Facebook Marketing Partner and social media analytics platform Socialbakers crowned a fellow baker as the leader in Facebook engagement for the consumer-packaged-goods category: Duncan Hines. According to Socialbakers, Duncan Hines had the most interactions on Facebook among CPG companies, as well as the overall top-performing post. Coca-Cola had the most likes in the CPG sector, at more than 12.6 million, while the most interactions per 1,000 fans went to Simply Orange. …

    David Cohen/ Inside Facebookin Facebook- 18 readers -
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