Consumer Purchase Funnel

  • Digital Is Digital Wherever It Appears: The Road To Total Convergence

    Believe it or not, there are many people who don't consume digital advertising in silos. While digital marketers are continuously trying to identify how and when an action on a certain device will turn into a conversion, consumers are jumping back and forth between mobile, desktop and tablet, taking their purchase path in different directions daily.

    James Green/ Marketing Land- 11 readers -
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