Consumer Reaction

  • What do Consumers Think About the New Media Landscape?

    …, for instance, is nearing the authority of newspaper advertising. However, TV and Print still own the market for driving new customers with branded content. I’ve always said that consumers don’t go to Facebook to make their next purchase, so I don’t doubt that there’s not much appreciation for sponsored content there – although discounts may be effective…

    Douglas Karr/ Marketing Technology Blog- 39 readers -
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