Consumer Research

  • New Social Media Research Shows What People Expect From Brands

    … Takeaways Social channels are a sign of a company’s dedication to transparency, accountability and even customer service! Customers recognize this and expect to see a brand engaging with customers on Facebook. Even though “silent” customers may not add comments or likes (basically, VALUE) to a brand’s Facebook page, still . . . they’re watching…

    Social Media Examinerin Social EMail- 26 readers -