Consumer Research

  • New Social Media Research Shows What People Expect From Brands

    …, researchers at Parature (a Microsoft company) asked 1,000 consumers whether they ever asked a customer service question via social media. Thirty-five percent responded that they had. Of these respondents, 51% reported that the brand’s response gave them a “somewhat more” or “much more” favorable view of the brand. Additionally, the HubSpot report mentioned…

    Social Media Examinerin Social EMail- 25 readers -