Contact Data

  • The three Vs of contact data: verify and validate for value

    … of Contact Data… 1. Verify Informatica’s findings are pretty clear cut when it comes to the negative effects of bad contact data. Respondents cite wrong phone numbers and emails not hitting the inbox as two key problems arising when user details are wrong or out of date. This, of course, can be a massive waste of time and resources. There might…

    Luke Richards/ Search Engine Watch- 13 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … in leadership, budgets and opportunities follow. Another example – we often find ourselves working for young marketing technology startups that have had an influx of investment funding. Change is everywhere, though! In this infographic from Salesforce, they note that every half hour 120 business addresses change, 75 phone numbers change, 20 CEOs leave…

    Douglas Karr/ Marketing Technology Blog- 13 readers -