Contact Data

  • The three Vs of contact data: verify and validate for value

    … A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [viewable here as PDF] – gives a good insight…

    Luke Richards/ Search Engine Watch- 21 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 14 readers -