Contact Data

  • The three Vs of contact data: verify and validate for value

    … A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [viewable here as PDF] – gives a good insight…

    Luke Richards/ Search Engine Watch- 31 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision…

    Douglas Karr/ Marketing Technology Blog- 14 readers -