Contagious Index

  • Which Brands Create the Most Contagious Content on Social?

    … to create a “Contagious Index.” The contagious index is a metric that focuses solely on person-to-person sharing on Twitter and Facebook. The purpose of the index is to show companies how to create social interactions consistently through the production of targeted, sharable content. Berger, author of the bestseller Contagious: Why Things Catch…

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