Contagious: Why Things Catch On

  • 2014 Summer Reading List for Marketers

    … of what it means to be "engaging", with a specific road map that will help you create content that your customers will thank you for. 5. Contagious: Why Things Catch on - Jonah Berger This New York Times bestseller helps us repair tired notions of trends, learn why they occur, and uncover the secret science behind word-of-mouth advertising and social…

    Pamela Nichols/ ROI Factor Blog- 13 readers -
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