• How to Hook Your Blog Readers With Better Formatting

    … normal day to day life, how do you communicate with people? Do you have actual conversations with them? Do you talk in a monotone? Or is there inflection in your voice? Yes. Maybe. And yes. There’s a saying in content marketing that you need to write like you talk. But that alone isn’t good enough. You want to make sure your words are felt…

    Constant Contactin How To's- 9 readers -
  • How to optimize your content for Q&As

    … Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever. You may have seen these Featured Snippets pop up in position zero after asking or typing a question in Google’s search bar…

    Marcela De Vivo/ Search Engine Watchin Content How To's- 15 readers -
  • The 4 Types of Content that’ll Increase Leads and Conversions

    As a brand, you’re continuously revisiting your content strategy to keep things fresh and enjoyable. But, after you’ve revised your content strategy, where do you go from there? Visually pleasing and interactive content leads to an increase of conversion rates for your brand’s marketing campaigns, whether your end goals are clicks, purchases, or sign ups.

    ZOG Digital Blog- 15 readers -
  • Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content

    … What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created? I know it sounds like a pipe dream. After all, the top performing businesses in 2016 allocated [...] The post Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content appeared first on Search Engine People Blog. …

    Search Engine People Blogin Content How To's- 12 readers -
  • How to write for the web

    … Here are the seven rules of effective online writing: Start with a conclusion Minimise interruptions Enable “scanability” Be appealing Offer value Build trust Engage You have just scanned over a bullet point list, which answers the question asked in … The post appeared first on DEJAN. …

    Dan Petrovic/ DEJAN SEOin How To's- 13 readers -
  • Video Technologies Set To Make A Big Splash In Social Media

    … Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive…

    Search Engine People Blogin Social- 11 readers -
  • 4 Workspace Hacks That Can Boost Your Creativity

    … Content developers: Do you know that the brightness of your workspace can affect your ability to generate ideas? Or that an environment that is too quiet can have a negative effect on creativity? How about the temperature – can that make a difference, too? It turns out that paying attention to those factors, and other aspects of our work…

    Movable Ink Blog- 15 readers -
  • How to Create Link-Bait Guides Bloggers Can’t Resist

    … Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to them as link-bait. In the world of SEO, content with link-bait value is gold. They can help increase your website’s rankings in [...] The post How to Create Link-Bait Guides Bloggers Can’t Resist appeared first on Search Engine People Blog. …

    Search Engine People Blogin How To's- 14 readers -
  • Why You Need Case Studies & How to Create Them

    … If you visit any business website, including this one, one thing you'll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you're promoting a product or service) need case studies, [...] The post Why You Need Case Studies &…

    Sharon Hurley Hall/ Search Engine People Blogin How To's- 14 readers -
  • 7 more tips to improve your content creation

    … The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content writing”. In Part 1 of this article…

    Search Engine Watchin Social Content- 11 readers -
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